Outsource SEO to specialists
Outsource SEO without losing control.
You keep direction, we do the work: strategy, content, technical and authority from one senior team in Amsterdam.
- One senior point of contact, no juniors on your account
- Monthly deliverables you can audit line by line
- Everything stays yours: accounts, content, data
Trusted by ambitious brands worldwide
SEMrush agency
Rated #1 SEO agency in The Netherlands by SEMrush
100% Dedicated to SEO
SEO is all we do, and we're good at it
Most companies outsource SEO once it has stalled for months.We take over the work: strategy, content, technical, links.You set the goals, we deliver the work.
Most companies outsource SEO once it has stalled for months. We take over the work: strategy, content, technical, links. You set the goals, we deliver the work.
LASEO is the #1 SEMrush agency of the Netherlands and does exactly one thing: SEO. No ads, no social, no web design. Brands like Philips, Bang & Olufsen, Bugaboo and Autodoc outsource their search engine optimisation to us, and 98% of our clients stay. We use professional SEO tools for keyword, backlink and technical data, Google Search Console and Google Analytics for the truth about your traffic, and a shared dashboard so you see where your budget goes every week.
See our SEO case resultsHow outsourcing to LASEO starts
How you hand SEO over to LASEO, in five steps
Five clear steps from first call to running execution. No black box, no lock-in: every step produces deliverables that remain yours.
- 01
Free SEO audit (weeks 1-2)
Before we propose anything, we audit. We use SEMrush and Ahrefs for keyword and backlink data, run a full technical scan of your site, and use Google Search Console to see how you actually perform today. You receive the audit and the priority list whether you sign with us or not.
- 02
Proposal and handover plan (weeks 2-3)
Based on the audit we write a custom proposal: what we take over, what stays with you, and what it costs. No standard packages. The handover plan includes a checklist of the access we need (Search Console, Google Analytics, your website's admin and hosting), so nothing stalls in week four.
- 03
Getting started and quick wins (weeks 3-6)
We set up access, check that your tracking measures correctly, put the live dashboard up and fix the most obvious technical issues from the audit first. We run a brand voice session with your team, so the first content sounds like you, not like an agency.
- 04
Ongoing execution (monthly)
Monthly rounds of work on content, technical fixes and authority, prioritised by the expected impact on the pages that make you money. Everything is documented in your shared environment: briefs, a log of every change, published pieces, links earned. You approve, we deliver.
- 05
Reporting and steering (monthly and quarterly)
Every month a plain-language report built on Search Console and Google Analytics: what moved, why, and what happens in the next 30 days. Every quarter a strategy review where we adjust the roadmap to your business goals, not to numbers that only look good.
What you hand over,and what you keep.
Outsourcing SEO does not mean letting go of the channel. You hand over the execution: keyword research, content production, technical fixes, content that other sites want to link to, and reporting. You keep what is yours: the goals, the budget, the brand voice and final approval. In practice that costs you two to four hours per month. The rest is done by a team that works on nothing else, every day.
What outsourcing SEO means in 2026
Outsourcing SEO, explained without the agency-speak
Outsourcing SEO is a make-or-buy decision like any other. The real questions are not whether it can be done, but what you hand over, what you keep, and who you trust with a channel that keeps paying off for years. Here is the honest version of each answer.
What you hand over
Keyword research, content production, technical optimisation, authority building, monitoring and reporting. In short: everything that takes daily craft, tools and hours. This is the work that stalls internally because nobody owns it full-time.
What you keep
The goals, the budget, the brand voice and final approval on anything customer-facing. A good partner formalises this: sign-off moments before big changes, a quarterly review where you steer, and full access to every account at all times. Expect two to four hours of your time per month.
Outsourcing versus building in-house
In-house makes sense when SEO is a core channel and large enough to justify multiple specialists: a full salary plus employer costs, tool licences and the months it takes to find someone who genuinely masters the craft. For most companies, buying team coverage from a partner is the more rational version of the same investment.
Freelancer or agency
In the Dutch market freelance SEO specialists typically charge EUR 75 to 125 per hour. A strong freelancer is excellent in one or two areas but rarely covers technical, content and authority at the same level. An agency buys you that coverage plus continuity. Both are legitimate. The right answer depends on how much work there is.
Red flags when choosing a partner
Guaranteed rankings, your data locked in their accounts, work described only as 'ongoing optimisation', no named contact person, and 'high DA links' (links sold on a high authority score) below EUR 200 each, which are network spam by definition. Any one of these is a reason to keep looking. Two or more is a reason to run.
What outsourcing SEO costs
In the Dutch market, monthly agency fees typically run from EUR 1,500 to 10,000+ per month depending on scope and competition, with freelancers at EUR 75 to 125 per hour. Serious editorial link building is the most expensive part at EUR 5,000 to EUR 25,000 per month for a full programme. LASEO does not sell standard packages: we write a custom proposal after a free SEO audit, so the price matches the work that actually needs to happen.
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Outsource or do it yourself
Outsourcing SEO versus in-house, compared honestly
In-house SEO is the right call for some companies. Here is the honest difference, so you can decide for yourself.
Build and maintain everything yourself
- Vacancy, recruitment, onboarding: count on months before structural work gets delivered.
- One person who has to master technical, content and authority at the same time. That combination is rare.
- Your own licences for SEO tools such as SEMrush and Ahrefs, plus rank tracking, and the time to learn them all.
- A full salary plus employer costs, tools and training, regardless of how much there is to do that month.
- Holiday, illness or departure halts the channel. The knowledge lives in one head.
- When your specialist leaves, the knowledge leaves too. Documentation rarely survives the day-to-day.
A senior team from day one
- Free audit in weeks 1-2, proposal in weeks 2-3, execution running within six weeks.
- A specialist per discipline: technical, content and authority, coordinated by one senior point of contact.
- All tools included. You get the data and the dashboards, we carry the licences.
- A custom monthly fee after a free audit. In the Dutch market monthly agency fees typically run EUR 1,500 to 10,000+ per month depending on scope.
- Team coverage all year round. Documentation lives in your environment, not in someone's head.
- Accounts, content, data and the full playbook are yours. You can cancel, and you can take everything with you.
Outsourced SEO in practice
Engagements where clients handed their entire SEO over to us
What clients who outsource their SEO say
Outsourcing SEO in their own words
LASEO is our outsourced SEO brain. Weekly strategy sparring, no reports for show. Best investment of the year.
LASEO runs our SEO programme like an extension of our team. Sprint planning, retros, releases, all in the same cadence.
LASEO consulting is a senior thinker alongside you, without agency overhead. Finally an agency that does not park a junior on the account.
LASEO is our outsourced SEO brain. Weekly strategy sparring, no reports for show. Best investment of the year.
LASEO runs our SEO programme like an extension of our team. Sprint planning, retros, releases, all in the same cadence.
LASEO consulting is a senior thinker alongside you, without agency overhead. Finally an agency that does not park a junior on the account.
Honest answers about outsourcing SEO 
What companies actually ask before they outsource their SEO.
Outsourcing SEO means handing the execution of search engine optimisation to a specialised partner: keyword research, content production, technical optimisation, authority building and reporting. You keep direction over goals, budget and brand voice, and you approve significant changes. A good partner works inside your own accounts (Google Search Console, Google Analytics, your website's admin), delivers work you can check every month and documents everything, so you are never locked in. In practice it costs the client two to four hours per month, while a team of specialists does the rest of the work.
Free SEO audit
Get your free SEO auditfrom a senior consultant.
Free and without obligation. A senior consultant looks at your site, shows you the three biggest issues holding back your organic growth and tells you what to fix first. We also tell you what outsourcing would look like in your situation and whether we are the right partner. If we are, a custom proposal follows. No sales pitch.
