Outsource SEO to specialists
Outsource SEO without losing control.
You keep direction, we do the work: strategy, content, technical and authority from one senior team in Amsterdam.
- One senior point of contact, no juniors on your account
- Monthly deliverables you can audit line by line
- Everything stays yours: accounts, content, data
Trusted by ambitious brands worldwide
SEMrush agency
Rated #1 SEO agency in The Netherlands by SEMrush
100% Dedicated to SEO
SEO is all we do, and we're good at it
Most companies outsource SEO after it has sat on the internal backlog for months.We take over the full execution: strategy, content, technical and authority.You set the goals, we deliver the work.
Most companies outsource SEO after it has sat on the internal backlog for months. We take over the full execution: strategy, content, technical and authority. You set the goals, we deliver the work.
LASEO is the #1 SEMrush agency of the Netherlands and does exactly one thing: SEO. No ads, no social, no web design. Brands like Philips, Bang & Olufsen, Bugaboo and Autodoc outsource their search engine optimisation to us, and 98% of our clients stay. We work with SEMrush and Ahrefs for keyword and authority data, Screaming Frog for technical crawls, Google Search Console and GA4 for the truth about traffic, and a shared dashboard so you see where your budget goes every week.
See our SEO case resultsHow outsourcing to LASEO starts
How you hand SEO over to LASEO, in five steps
Five clear steps from first call to running execution. No black box, no lock-in: every step produces deliverables that remain yours.
- 01
Free SEO audit (weeks 1-2)
Before we propose anything, we audit. SEMrush and Ahrefs for keyword and authority data, Screaming Frog for the technical state, Google Search Console for the real performance baseline. You receive the audit and the priority list whether you sign with us or not.
- 02
Proposal and handover plan (weeks 2-3)
Based on the audit we write a custom proposal: what we take over, what stays with you, and what it costs. No standard packages. The handover plan includes an access checklist for Search Console, GA4, the CMS and hosting, so nothing stalls in week four.
- 03
Onboarding and quick wins (weeks 3-6)
Access is set up, tracking is verified, the live dashboard goes up and the most obvious technical issues from the audit get fixed first. We run a brand voice session with your team so the first content sounds like you, not like an agency.
- 04
Ongoing execution (monthly)
Monthly sprints across content, technical and authority, prioritised by expected impact on your commercial pages. Everything is documented in your shared environment: briefings, changelogs, published pieces, earned links. You approve, we ship.
- 05
Reporting and steering (monthly and quarterly)
Every month a plain-language report built on Search Console and GA4: what moved, why, and what happens in the next 30 days. Every quarter a strategy review where we recalibrate the roadmap against your business goals, not against vanity metrics.
What you hand over,and what you keep.
Outsourcing SEO does not mean letting go of the channel. You hand over the execution: keyword research, content production, technical fixes, linkable assets and reporting. You keep what is yours: the goals, the budget, the brand voice and final approval. In practice that costs you two to four hours per month. The rest is done by a team that works on nothing else, every day.
What outsourcing SEO means in 2026
Outsourcing SEO, explained without the agency-speak
Outsourcing SEO is a make-or-buy decision like any other. The real questions are not whether it can be done, but what you hand over, what you keep, and who you trust with a channel that compounds for years. Here is the honest version of each answer.
What you hand over
Keyword research, content production, technical optimisation, authority building, monitoring and reporting. In short: everything that requires daily craft, tooling and hours. This is the work that stalls internally because nobody owns it full-time.
What you keep
The goals, the budget, the brand voice and final approval on anything customer-facing. A good partner formalises this: sign-off moments before big changes, a quarterly review where you steer, and full access to every account at all times. Expect two to four hours of your time per month.
Outsourcing versus building in-house
In-house makes sense when SEO is a core channel and large enough to justify multiple specialists: a full salary plus employer costs, tool licences and the months it takes to find someone who genuinely masters the craft. For most companies, buying team coverage from a partner is the more rational version of the same investment.
Freelancer or agency
In the Dutch market freelance SEO specialists typically charge EUR 75 to 125 per hour. A strong freelancer is excellent in one or two disciplines but rarely covers technical, content and authority at the same level. An agency buys you that coverage plus continuity. Both are legitimate; the right answer depends on scope.
Red flags when choosing a partner
Guaranteed rankings, your data locked in their accounts, deliverables described as 'ongoing optimisation', no named contact person, and 'high DA links' below EUR 200 each, which are network spam by definition. Any one of these is a reason to keep looking. Two or more is a reason to run.
What outsourcing SEO costs
In the Dutch market, agency retainers typically run from EUR 1,500 to 10,000+ per month depending on scope and competitiveness, with freelancers at EUR 75 to 125 per hour. Serious editorial link building is the most expensive component at EUR 5,000 to EUR 25,000 per month for a full programme. LASEO does not sell standard packages: we write a custom proposal after a free SEO audit, so the price matches the work that actually needs to happen.
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Outsource or do it yourself
Outsourcing SEO versus in-house, compared honestly
In-house SEO is the right call for some companies. Here is the honest difference, so you can decide for yourself.
Build and maintain everything yourself
- Vacancy, recruitment, onboarding: count on months before structural work gets delivered.
- One person who has to master technical, content and authority at the same time. That combination is rare.
- Your own licences for SEMrush, Ahrefs, Screaming Frog and rank tracking, plus the time to learn them.
- A full salary plus employer costs, tools and training, regardless of how much there is to do that month.
- Holiday, illness or departure halts the channel. The knowledge lives in one head.
- When your specialist leaves, the knowledge leaves too. Documentation rarely survives the day-to-day.
A senior team from day one
- Free audit in weeks 1-2, proposal in weeks 2-3, execution running within six weeks.
- A specialist per discipline: technical, content and authority, coordinated by one senior point of contact.
- All tooling included. You get the data and the dashboards, we carry the licences.
- A custom retainer after a free audit. In the Dutch market agency retainers typically run EUR 1,500 to 10,000+ per month depending on scope.
- Team coverage all year round. Documentation lives in your environment, not in someone's head.
- Accounts, content, data and the full playbook are yours. You can cancel, and you can take everything with you.
Outsourced SEO in practice
Engagements where clients handed their entire SEO over to us
What clients who outsource their SEO say
Outsourcing SEO in their own words
LASEO is our outsourced SEO brain. Weekly strategy sparring, no reports for show. Best investment of the year.
LASEO runs our SEO programme like an extension of our team. Sprint planning, retros, releases, all in the same cadence.
LASEO consulting is a senior thinker alongside you, without agency overhead. Finally an agency that does not park a junior on the account.
LASEO is our outsourced SEO brain. Weekly strategy sparring, no reports for show. Best investment of the year.
LASEO runs our SEO programme like an extension of our team. Sprint planning, retros, releases, all in the same cadence.
LASEO consulting is a senior thinker alongside you, without agency overhead. Finally an agency that does not park a junior on the account.
Honest answers about outsourcing SEO 
What companies actually ask before they outsource their SEO.
Outsourcing SEO means handing the execution of search engine optimisation to a specialised partner: keyword research, content production, technical optimisation, authority building and reporting. You keep direction over goals, budget and brand voice, and you approve significant changes. A good partner works inside your own accounts (Google Search Console, GA4, your CMS), delivers auditable artefacts every month and documents everything so you are never locked in. In practice it costs the client two to four hours per month, while a team of specialists does the rest of the work.
SEO strategy call
Bring your SEO questionto a senior consultant.
30 minutes with a senior LASEO consultant. We will not pitch. We will look at your current organic visibility, tell you what outsourcing would look like in your situation, and whether we are the right partner for that work.
