Automotive SEO agency, from model page to test drive.

For a query like a make plus model plus price, Google has the OEM's global site, the importer's national site, dozens of dealer pages and the classifieds portals to choose from. An importer or dealer page that mirrors the OEM copy loses. What wins is what the OEM cannot publish: the local price, the lease rate, the stock, the delivery time and the showroom. Canonicals and hreflang decide who gets credit; the local content decides who ranks.

Vehicle detail pages (VDP) and search results pages (SRP) multiply fast: every sort, filter and page parameter is a new URL, and parts catalogues add a fitment facet per make, model and engine. Without canonical and noindex rules, Googlebot spends its budget on filter combinations and misses the listings that sell. Vehicle and Offer schema per listing, an inventory sitemap that follows stock and a rule for sold vehicles are the baseline.

Dutch drivers search for a model plus private lease, for the cheapest monthly rate and for the difference between private, business, financial and operational lease, and the lease marketplaces rank for most of it. A brand or dealer that wants that traffic needs one lease page per model with the monthly price, term and mileage in the HTML, not a single financing page with a calculator that renders client-side. The UK equivalent is salary sacrifice and company car tax.

A dealer group is a set of local businesses that share a brand. Each showroom and service department needs its own Google Business Profile with the right primary category, its own location page with AutoDealer schema, hours and NAP, and a link to the stock that location holds. One locations page listing every address ranks for nothing. Reviews are a ranking and a conversion input, so the process for collecting them belongs in the SEO plan.

Range, charging time, home charging cost, subsidies and company car tax rules are the questions that precede an EV shortlist, and AI Overviews, ChatGPT and Perplexity now answer many of them directly. Being cited there takes pages that answer one question well, with the WLTP figures and the charging specs as structured data and original numbers where you have them. Generative engine optimisation is part of every automotive programme we run, not an add-on.

Dealer sites often run on an OEM-approved platform, co-op funding is tied to approved vendors and brand compliance reviews every custom page. An agency that does not know this writes recommendations nobody can implement. We map what the platform lets you edit, phrase every change as a ticket the provider accepts, and escalate through the importer when the template itself is the problem. Progress is measured in a GSC property per dealer domain.