Filling Pieces

Filling Pieces

CASE
eCommerce SEOInternational SEOContentCRO
The case

Filling Pieces is currently working with LASEO to scale their international presence and make the digital experience as refined as the collections themselves. Through a holistic SEO strategy - technical optimization, multilingual content, link building, and CRO - we're helping shape a brand that feels just as unmistakable online as it does in the Amsterdam flagship store.

A brand that bridges luxury and streetwear deserves an online story that strikes the same note in every market. We're building the SEO foundation that international growth rests on.

Filling Pieces showcase
The result

An ongoing collaboration across three languages, with 100+ landing pages we keep refining together. We're actively working on the results that will carry this international growth.

Not by chasing volume for volume's sake, but by building SEO, content, and CRO consistently on the brand's story and aesthetic.

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Filling Pieces
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Languages

Three languages in which we're building out the international storefront together with Filling Pieces.

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Landing pages

More than a hundred landing pages we keep optimizing around collections, silhouettes, and categories.

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Ongoing partnership

One ongoing partnership in which we keep building toward the brand's international growth, sprint after sprint.

The approach

We started with a deep technical SEO and CRO audit and are building out an international strategy around the iconic silhouettes and collections. Multilingual content, link building, and ongoing A/B testing set the rhythm in which we keep strengthening every storefront step by step.

That's how we're working toward an online experience that carries the same elegance as the footwear and collections in every market.