Filling Pieces partnered with LASEO to scale their international presence and make the digital experience as refined as the collections themselves. Through a holistic SEO strategy - technical optimization, multilingual content, link building, and CRO - we helped the Amsterdam brand grow into one of the most discoverable names where streetwear meets luxury.
A brand that bridges luxury and streetwear deserves an online story that strikes the same note in every market. We built the SEO foundation that international growth rests on.
Four languages, 400k+ monthly visitors, and a 35% conversion uplift. Filling Pieces feels just as unmistakable online as it does in the Amsterdam flagship store.
Not by chasing volume for volume's sake, but by building SEO, content, and CRO consistently on the brand's story and aesthetic.
Four hundred thousand monthly organic visitors landing on the international storefront straight from Google.
Four languages in which Filling Pieces now ranks organically across its core European and North American markets.
A 35% conversion uplift driven by sharper product and collection pages, stronger copy, and focused CRO.
We started with a deep technical SEO and CRO audit and built an international strategy around the iconic silhouettes and collections. Multilingual content, link building, and ongoing A/B testing keep every storefront performing at its peak.
The result is an online experience that carries the same elegance as the footwear and collections in every market - and brings more visitors to checkout every single month.
