Healthcare SEO agency, medically reviewed, run by seniors.

Google's quality rater guidelines classify health pages as Your Money or Your Life and judge them on experience, expertise, authoritativeness and trust. In practice: a named author with credentials, a named reviewer with a review date, citations to guidelines or primary literature, an about page that says who the organisation is, and links from institutions rather than directories. An author box on a content-mill article does not pass. Accurate, reviewed, consistent pages do.

Patients search in lay terms: symptoms, treatment options, cost, insurance, the nearest clinic. Professionals search for indications, specifications, clinical evidence and training. Medical device SEO and pharma SEO add the regulator: a device page may only claim what its CE marking under the EU MDR covers, and prescription medicines may not be promoted to the public in the EU. Two content tracks, with your regulatory team setting the claims boundary per audience and per market.

Google's AI Overviews answer what causes X and is X serious directly, and that click rarely converted anyway. The queries that still send patients and buyers are treatment, specialist, location, cost, waiting time, device specification and which clinic. We prioritise those pages and structure them so AI answers cite you: clear entity signals, structured data, one question answered well. Generative engine optimisation is part of every healthcare programme, not an add-on.

Health data is a special category under the GDPR, and a visit to an appointment form, a symptom checker or a condition page reveals health status. So: consent mode in GTM, no advertising pixels on those pages, no form values in event parameters, no condition names passed to third parties, and a tag map that says what fires where. You can still measure organic to appointment request, with consented first-party events.

A provider with many locations needs one Google Business Profile per site with the right primary category (hospital, medical clinic, dentist, physiotherapist), services, hours and a phone number that is answered, plus one indexable location page each with MedicalClinic or Physician schema and consistent NAP across directories. Review responses never discuss a patient. One head-office profile and a single locations page lose to the independent clinic down the road.

Nurses, doctors and technicians search for their next job in Google, and Google Jobs pulls vacancies from pages that carry JobPosting schema with title, location, employment type, valid dates and salary where allowed. Vacancies inside an ATS iframe are invisible. Indexable job pages with markup and clean expiry handling are how TalentCare, a healthcare recruiter, got 30+ job pages into the top 3 and 300+ organic applications a month.