The case
Philips / Signify partnered with LASEO to optimize MyCreation's multi-storefront international SEO. With a scalable structure, thoughtful localization, and strong technical SEO, we boosted search visibility, streamlined user journeys, and reinforced their global market position.
A global lighting leader deserves an SEO foundation that scales with the same precision as its production line. We helped build that foundation.
The result
Seventeen storefronts, eight languages, and two headless CMSes: one coherent international SEO strategy that delivers the same premium experience in every market.
Localization without fragmentation and technical SEO that scales with every new market. The MyCreation platform is built for global growth.
0
Storefronts
Seventeen localized storefronts unified under a single SEO approach and site architecture.
0
Languages
Eight languages, each backed by content that respects local search intent and buying culture.
0
Headless CMS
Two headless CMS environments where the SEO strategy is tightly integrated.
The approach
We brought technical SEO, content, and CRO together under one international framework. Every storefront shares the same foundation, while local teams get the room to add the nuance their market demands.
That keeps Philips / Signify findable worldwide, while letting new markets launch quickly without compromising SEO quality.
