The case
MADAQ partnered with LASEO to transform their online presence and disrupt the chocolate market in the Netherlands. Through a holistic SEO strategy - technical optimization, CRO, multilingual content, and link building - we helped MADAQ build a distinctive position and turned their Shopify store into a high-traffic, high-conversion destination.
MADAQ is an ambitious Dutch chocolate brand built on bold flavors, ethical sourcing, and minimalist design. We delivered the digital strategy that brings that story to the right audience.
The result
A Shopify store that's disrupting the Dutch chocolate market: 50k+ visitors, 30 top-3 rankings, and a 60% conversion uplift prove that the MADAQ story is landing.
By aligning the site architecture with user intent and doubling down on conversion-focused keywords, MADAQ is outpacing established names in the same category.
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Visitors
More than fifty thousand organic visitors a month land on the MADAQ Shopify store.
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Top 3 positions
Thirty commercial keywords ranking in Google's top 3, driven by content and technical SEO.
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Conversions
A sixty percent conversion uplift driven by CRO, cleaner flows, and sharper product pages.
The approach
We built a digital strategy with SEO as the engine: site architecture aligned with user intent, content that lets the unique flavors speak, and CRO that moves every visitor closer to checkout.
Link building and multilingual content added authority, while iterative testing keeps refining the path from visitor to customer.
