B2B SEO Agency
B2B SEO agency, measured in pipeline, not sessions.
Senior-only SEO for B2B companies. Bottom-of-funnel pages first, organic tied to SQLs and pipeline in HubSpot or Salesforce.
- Senior consultants only, no juniors on your account
- Organic attributed to SQLs and pipeline in your CRM
- Content partner to Palo Alto Networks
Trusted by ambitious brands worldwide
SEMrush agency
Rated #1 SEO agency in The Netherlands by SEMrush
100% Dedicated to SEO
SEO is all we do, and we're good at it
Most B2B SEO is reported in sessions.Blog volume up, pipeline flat.Nobody can trace a deal back to a page.
Most B2B SEO is reported in sessions. Blog volume up, pipeline flat. Nobody can trace a deal back to a page.
A B2B SEO agency has one job: put your company in front of a buying committee while it is still researching, and prove in the CRM that it happened. B2B search does not look like consumer search. A query with ten searches a month can be worth a six-figure contract. The user, the budget owner, IT and procurement each search differently over weeks or months, and most of the queries that close are bottom-of-funnel: comparison, alternatives, pricing, integrations and 'X for Y industry' pages. We are senior-only and 100% SEO. We build B2B programmes that start at the bottom of the funnel, tie organic sessions to SQLs in HubSpot or Salesforce, and report pipeline per segment in Looker Studio.
See B2B case studiesHow a B2B SEO engagement runs
How a LASEO B2B SEO engagement runs
Five phases over the first 12 months. Each phase ends with a decision document and a deliverable shipped to your repo, your CMS or your CRM.
- 01
B2B SEO audit and pipeline baseline (weeks 1-2)
We start in your CRM, not in a keyword tool. Which closed-won deals in HubSpot or Salesforce had an organic touch, which pages they hit, and what the current organic-to-SQL rate is. In parallel: a Screaming Frog crawl, a GSC coverage review, log-file analysis where the site is large enough to warrant it, and a Core Web Vitals check per template. Output: a B2B SEO audit with the attribution gaps, the technical blockers and the current pipeline baseline documented.
- 02
Committee keyword mapping (weeks 2-4)
Every query gets a seat at the table: user, budget owner, IT, procurement. We run SEMrush and Ahrefs per market and per language (English research, Dutch or German shortlisting for European buyers), read sales call notes and win-loss reasons, and classify intent per term. Ten-search queries with contract value outrank thousand-search definitions in our priority list. Output: a keyword map by committee role, funnel stage and page type, with the bottom-of-funnel page set defined first.
- 03
Attribution and technical foundation (weeks 3-8)
GA4 events into HubSpot or Salesforce via GTM, first-touch and last-touch organic stamped on contacts, form and demo events named consistently and tested end to end. Technical fixes shipped as Git pull requests or tickets your engineers can act on: rendering of JavaScript on React or Next.js marketing sites, canonicals, hreflang across markets, Organization, Product and FAQ schema, Core Web Vitals per template. Nothing lands as a PDF nobody implements.
- 04
Bottom-of-funnel content and link targets (months 2-6)
Content briefs and copy for comparison, alternatives, pricing, integrations and 'X for Y industry' pages, written in the language your buyers use and reviewed against brand and legal guidelines where you have them. Link targets chosen for relevance to your category: industry publications, partner integration directories, analyst and review platforms, association pages. Every page ships with schema, internal links from the pages that already rank and a named owner.
- 05
Pipeline reporting and GEO monitoring (month 2 onward)
Looker Studio dashboard pulling GSC, GA4 and the CRM: organic sessions to MQLs to SQLs to pipeline value, split per segment, per market and per page set. The monthly scorecard shows which page set produced opportunities, not which post produced sessions. We track citations in ChatGPT, Perplexity and Google AI Overviews for your category queries and adjust entity signals and structured data as the answers shift.
Think of us asthe B2B SEO team sitting between marketing, sales and engineering.
Your demand generation lead owns positioning, campaigns and the sales handoff. Your RevOps team owns the CRM. We own the organic layer in between: the bottom-of-funnel page set (comparison, alternatives, pricing, integrations, 'X for Y industry'), the content briefs and copy, the technical fixes shipped as Git pull requests to your HubSpot CMS, WordPress, Webflow or headless stack, and the attribution that stamps first-touch and last-touch organic onto every contact in HubSpot or Salesforce. Reporting lands in Looker Studio, split per segment, so you see which page set produced SQLs rather than which blog post produced sessions. For Palo Alto Networks that model runs as a content partnership: strategy, website copy and the internal reporting their teams steer on.
What a B2B SEO agency actually does
B2B SEO, explained without the agency fog
B2B SEO is three problems stacked: the committee problem (four buyers, four query types, one site), the attribution problem (organic ends at a form fill unless the CRM says otherwise) and the volume problem (the queries that close look too small to bother with in a keyword tool). Each has an easy wrong answer and a right answer that takes senior people and access to your CRM.
The buying committee searches in four voices
A B2B purchase is researched by the end user, the budget owner, IT and procurement over weeks or months, and each searches differently. The user types 'how to', the budget owner types 'pricing' and 'vs', IT types 'integration' and 'security', procurement types your name plus 'reviews'. A site that only answers one voice loses the deal at the next seat. Map keywords by role, not just by volume.
Ten searches a month can be a six-figure query
In B2C, a keyword with ten searches a month is noise. In B2B, 'best [category] for [industry] with [integration]' might be typed by ten people a month, and each one has budget. SEMrush will show it as ten or as nothing and a generic agency will skip it. We weight keywords by contract value times intent, not by volume, which is why a B2B keyword list looks nothing like an ecommerce one.
Bottom-of-funnel pages convert, blog volume does not
Comparison pages, alternatives pages, pricing, integrations, spec sheets and 'X for Y industry' pages are where SQLs come from. They are unglamorous, they carry small volumes, and they are the last thing a blog factory wants to write. Build them first, give them schema and internal links from the pages that already rank, then let top-of-funnel content feed them. Reverse the order and you get sessions without pipeline.
Attribution stops at the form unless you wire the CRM
GA4 sees a form submission. It does not see the SQL, the opportunity or the closed-won amount. Tie organic to pipeline by pushing GA4 source and landing page into HubSpot or Salesforce via GTM, stamping first-touch and last-touch on the contact, and reporting opportunities per page set in Looker Studio. Until that plumbing exists, every 'organic is up' slide is a guess.
Research in English, shortlist in Dutch or German
A Dutch or German B2B buyer reads the category in English, then searches in their own language when the shortlist has to be defended internally. That means an English hub with local-language bottom-of-funnel pages, hreflang connecting them, and native research per SEMrush database rather than a translated English list. Canon Medical Systems Europe runs 8 languages under one hreflang cluster on exactly that logic.
AI shortlists are a B2B channel now
ChatGPT, Perplexity and Google AI Mode build vendor shortlists when a buyer asks 'best [category] for [use case]'. Those answers pull from pages with clear entity signals, Organization and Product schema, original data and comparison content that answers one question well. LinkedIn is not search and neither is a gated PDF whitepaper. We treat generative engine optimisation as part of the B2B SEO strategy from month one.
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Why LASEO vs alternatives
B2B SEO agencies compared honestly
Generalist agencies, demand-gen shops with an SEO desk, content factories, freelancers and in-house hires all have legitimate use cases. Here is where a senior B2B SEO partner fits and where it does not.
Reports sessions, hopes for pipeline
- Organic sessions and keyword rankings in a monthly deck. Pipeline impact asserted, never shown.
- Blog volume on top-of-funnel definitions because that is where SEMrush shows the biggest numbers.
- Sorted by volume. Ten-search queries with contract value discarded as too small to bother with.
- Stops at the form fill in GA4. Nobody wired the CRM, so nobody knows which page started which deal.
- A junior account manager relays your questions to whoever is available that week.
- Ignored, or sold as a separate AI package once AI Overviews start absorbing the informational traffic.
Reports pipeline from the CRM
- Organic SQLs, opportunities and pipeline value pulled from HubSpot or Salesforce into Looker Studio, split per segment and page set.
- Bottom-of-funnel first: comparison, alternatives, pricing, integrations and 'X for Y industry' pages. Top-of-funnel only where it feeds those pages.
- Mapped by committee role and intent, weighted by contract relevance. Small commercial queries prioritised over large informational ones.
- GA4 to CRM via GTM, first-touch and last-touch stamped on contacts, tested end to end before the first page ships.
- Senior consultants only, reading your sales calls and CRM notes, writing the briefs and the pull requests themselves.
- Entity signals, schema and comparison content built for ChatGPT, Perplexity and AI Mode citations from month one, inside the programme.
Topical cluster
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B2B and enterprise work
B2B SEO work for companies whose deals take months to close
What clients say about working with LASEO
Senior thinking on the account, in their own words
LASEO consulting is a senior thinker alongside you, without agency overhead. Finally an agency that does not park a junior on the account.
Our product pages did nothing in Google until LASEO rewrote the templates using the actual language our customers search with. Organic conversions have been significantly higher since.
Our backlink profile was thin for years. LASEO built targeted links via digital PR and sport media and our authority climbed steadily.
LASEO consulting is a senior thinker alongside you, without agency overhead. Finally an agency that does not park a junior on the account.
Our product pages did nothing in Google until LASEO rewrote the templates using the actual language our customers search with. Organic conversions have been significantly higher since.
Our backlink profile was thin for years. LASEO built targeted links via digital PR and sport media and our authority climbed steadily.
B2B SEO is the practice of ranking a company's site for the queries a buying committee types while it evaluates a purchase, and tying those rankings to pipeline. Three things make it different from B2C. Volume: the queries that close carry tiny volumes, so keyword lists are sorted by contract relevance rather than traffic. Time: the committee (user, budget owner, IT, procurement) researches over weeks or months, so one page rarely closes a deal and attribution has to look at the whole journey in the CRM. Page types: comparison, alternatives, pricing, integrations and 'X for Y industry' pages do the work that category and product pages do in ecommerce. Recommendation: before writing anything, pull the last year of closed-won deals from your CRM and list the pages they touched. That list is your first content plan.
Senior strategy call
Bring a B2B SEO problemto a senior consultant.
30 minutes with a LASEO senior consultant. We will not pitch. We will look at your bottom-of-funnel page set, check whether organic reaches your CRM, and tell you whether we are the right partner for your pipeline target.
