Senior Local SEO Consultants
Local SEO Company for businesses that need the map pack.
Senior-only local SEO. We fix your Google Business Profile, NAP and citations, and ship local schema directly to your stack.
- GBP optimisation across every location
- NAP cleanup across 40+ citation sources
- Location pages with LocalBusiness schema
Trusted by ambitious brands worldwide
SEMrush agency
Rated #1 SEO agency in The Netherlands by SEMrush
100% Dedicated to SEO
SEO is all we do, and we're good at it
Most local SEO services run a Yext subscription.And call NAP push-syndication a strategy.We treat local search as a craft.
Most local SEO services run a Yext subscription. And call NAP push-syndication a strategy. We treat local search as a craft.
Local SEO is won in the details: a consistent NAP across 40+ data aggregators, a Google Business Profile that earns the justification badges that move the map pack, geo-targeted landing pages built around the queries people actually call you for, and review schema that pulls stars into the SERP. We do all of that ourselves, in your stack, and report on the calls, direction requests and form leads it produces.
See local SEO client outcomesHow a local SEO engagement runs
How a LASEO local SEO engagement runs
Five distinct phases over the first 90 days, then a continuous optimisation cadence. Each phase has deliverables you can sign off and re-use after the engagement ends.
- 01
Local search audit (weeks 1-2)
Full audit per location: GBP listing health, primary and secondary categories vs SERP competitors, NAP consistency across Google, Apple Maps, Bing Places, Yelp and sector directories, review velocity and rating, location page indexation, LocalBusiness schema validation, and Local Falcon grid scan to map current rankings around each location.
- 02
GBP optimisation sprint (weeks 2-4)
Rewrite business description, fix categories, populate products and services, upload geo-tagged photos, set service area, enable messaging, seed the Q&A section, and start the weekly post cadence. Track every change in a GBP change-log for Google's edit history.
- 03
NAP cleanup + citation build (weeks 3-8)
Suppress and correct duplicate listings on Google. Push consistent NAP through Apple Maps, Bing Places, Yelp, Foursquare and Facebook. Add 30-60 sector and geo citations per location from sources that pass for local prominence. Each submission logged with screenshot and live URL.
- 04
Location pages + LocalBusiness schema (weeks 4-10)
Brief and ship one indexable page per location with unique copy, embedded map, hours, parking, accessibility, services and a hyperlocal FAQ. Deploy LocalBusiness or industry sub-type schema (Restaurant, Dentist, AutoRepair, Store) with geo, openingHours, priceRange and aggregateRating. Validated against schema.org and Rich Results Test.
- 05
Review acquisition + monthly scorecard (ongoing)
Plug a review request flow into your POS, booking platform or CRM. Senior consultant writes the response to every review for the first 60 days, then your team takes over with a playbook. Monthly scorecard reports GBP impressions, profile actions (calls, direction requests, website clicks), local pack rank movement per location, review velocity and rating change.
Think of us asyour in-house head of local search.
We sit between your marketing lead and the people who actually operate each location. GBP profile owner access. NAP audited at the source. Location pages shipped to your CMS. Review acquisition workflow plugged into your POS or booking system. Monthly scorecard tied to map pack impressions, calls, direction requests and attributed local lead revenue, not just rank-tracking screenshots.
What local SEO actually means
Local SEO, explained without the agency-speak
Local SEO is the work of getting your business into the Google map pack and onto local pack-eligible queries near you. The three ranking factors are proximity, relevance and prominence. You cannot move your location, but you can engineer relevance and prominence through the GBP, the website and the broader citation graph.
Map pack vs organic rankings
The map pack (the three local results with the map) and the organic blue links are scored separately. A site can rank #1 organic and not appear in the map pack at all. Local SEO is the work of ranking in both, with different levers for each.
Google Business Profile categories matter more than people think
Primary category drives 80% of which queries you are eligible for. The wrong primary (e.g. 'Restaurant' instead of 'Pizza Restaurant') will keep you out of the only queries that matter. Secondary categories add eligibility but should be chosen against the SERP, not by feel.
NAP consistency is hygiene, not strategy
Yes, your name, address and phone need to match across the web. No, fixing it will not catapult you into the map pack. Treat NAP consistency as a baseline requirement: clean it once, then focus the senior hours on GBP optimisation, reviews and content.
Reviews are the single most under-leveraged signal
Review velocity, recency, rating and response rate all feed prominence. Most competitors review-acquire passively. A systematic review request flow tied to your POS or booking platform doubles velocity within 60 days for most clients.
Location pages need to be real pages
One thin landing page per city, copy-pasted with the city name swapped, does not rank. Each location page needs unique content: actual address, hours, parking, services, staff, local FAQs, embedded map and LocalBusiness schema with geo coordinates.
Senior local SEO pricing reality
Real local SEO for a multi-location operator runs EUR 200-700 per location per month, depending on competition. A flat EUR 99 per month per location is Yext-plus-reporting, not consulting. Single-location small businesses are usually better served by a one-off setup project than a retainer.
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Why LASEO vs alternatives
Local SEO services, compared honestly
Yext subscriptions, BrightLocal resellers and freelance local SEO services all have legitimate use cases. Here is where LASEO fits and where it does not.
Yext subscription with a quarterly call
- A junior pushes your data into Yext or BrightLocal and runs the automated citation push. Senior names appear on the proposal only.
- Categories set once at onboarding. Posts auto-syndicated from social. Q&A ignored. Justifications not tracked.
- Push consistent NAP through one syndication platform. Duplicates and source errors on Google, Apple Maps and Yelp remain.
- One template-driven landing page per location, mostly duplicate copy with the city name swapped.
- Quarterly nudge for the client to ask customers for reviews. No system, no schema, no response workflow.
- Yext dashboard screenshots. Citation count graph. No call or direction-request attribution.
Senior local consulting shipped into your stack
- The senior consultant from the pitch owns the account. Same person audits your GBP, writes the location page briefs and runs the citation cleanup.
- Categories chosen against the local SERP. Weekly posts written for ranking, not engagement. Q&A seeded and monitored. Justification triggers planned and measured.
- Audit the actual sources. Suppress duplicates on Google. Fix Apple Maps, Bing Places and Yelp at source. Sector and geo directories submitted manually.
- One indexable page per location with unique copy, hyperlocal FAQs, embedded map, LocalBusiness schema and a hub-and-spoke internal link plan.
- Review request flow plugged into your POS or booking platform. Senior consultant writes responses for the first 60 days. Review schema deployed.
- One-page scorecard per location with GBP profile actions (calls, direction requests, website clicks), local pack rank, review velocity and 30-day forecast.
Topical cluster
Services we deliver in this pillar
Local SEO engagements at scale
Local SEO that paid back the retainer in calls and direction requests
What our local SEO clients say
Senior local SEO in their own words
We had been with a national local SEO company for two years and our 22 stores were still losing the map pack to single-location competitors. LASEO rewrote our GBP categories, shipped real location pages and the calls almost doubled in five months.
Our previous local SEO service was running Yext and sending a slide deck. LASEO actually rewrote our location pages with LocalBusiness schema and got our stars showing in the SERP. Direction requests jumped 60% in three months.
What I appreciate most is the per-location scorecard. I can finally see which of our clinics is winning the map pack and which is losing, and the senior consultant knows why for every single one.
We had been with a national local SEO company for two years and our 22 stores were still losing the map pack to single-location competitors. LASEO rewrote our GBP categories, shipped real location pages and the calls almost doubled in five months.
Our previous local SEO service was running Yext and sending a slide deck. LASEO actually rewrote our location pages with LocalBusiness schema and got our stars showing in the SERP. Direction requests jumped 60% in three months.
What I appreciate most is the per-location scorecard. I can finally see which of our clinics is winning the map pack and which is losing, and the senior consultant knows why for every single one.
Honest answers about hiring a local SEO company 
What buyers actually ask before signing a local SEO retainer.
The best local SEO company depends on whether you have one location or many, and how competitive your local pack is. For a single-location small business in a low-competition town, a one-off setup project from a freelance local SEO services provider usually beats a retainer. For multi-location operators (8+ stores, dense urban competition, revenue tied to the map pack), you need a senior local SEO consulting firm that ships actual work into your stack: GBP category strategy, citation cleanup at the source, location pages with LocalBusiness schema and a review acquisition workflow. The wrong fit at either end of that spectrum burns money. Ask any local SEO company to show you their per-location scorecard before you sign.
Senior local SEO call
Bring a local SEO problemto a senior consultant.
30 minutes with a LASEO senior local SEO consultant. We will not pitch. We will look at your Google Business Profile, your map pack rankings and your location pages, and tell you the three biggest changes that would move calls and direction requests in 60 days.
