Local SEO Services
Local SEO services that put you on the map.
Local SEO services from a senior team in Amsterdam and New York: your Google Business Profile, listings and location pages, done for you.
- Google Business Profile optimised for every location
- Same name, address and phone on 40+ directories
- A strong page per location, with details Google reads
1M+
Monthly visitors
30%+
Traffic
20%+
Conversions
Trusted by ambitious brands worldwide
SEMrush agency
Ranked #1 SEO agency in The Netherlands on Semrush
SEO for Google and AI
Found in Google, ChatGPT, Perplexity and AI Overviews
Local SEO services from a senior local SEO company in Amsterdam and New York
Most local SEO services resell a tool and call it strategy. We do the work: your profile, listings and location pages, and report on the calls and leads they bring in. Local search, treated as a craft.
Most local SEO services resell a tool and call it strategy. We do the work: your profile, listings and location pages, and report on the calls and leads they bring in. Local search, treated as a craft.
LASEO is a 100% SEO agency in Amsterdam and New York, and local SEO is won in the details. Our local SEO services cover them all: the same name, address and phone number on 40+ directories and data providers, a Google Business Profile that earns the short highlights Google shows under a listing, location pages built around what people actually call you for, and review data that puts stars next to you in Google. As a local SEO company we do the work ourselves, in your website, from technical fixes to content, and report on the calls, requests for directions and form leads it brings in.
Get your free local SEO auditOur clients
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Local SEO that paid for itself in calls and requests for directions
Discover all
puts your business on the map for the searches that bring customers in. Google Business Profile, listings, location pages and reviews, done by one senior team.
Local SEO works when one team owns every location, every month. We take owner access to your Google Business Profile, fix your details at the source, publish location pages in your website, link review requests to your till or booking system and report per location on calls, directions and local leads.
Related services: Google Business Profile Optimization, International SEO, SEO Consulting, Healthcare SEO Agency and Automotive SEO Agency.
How a local SEO engagement runs
How a LASEO local SEO engagement runs
Five phases over the first 90 days, then ongoing monthly work. Each phase ends in something you can approve and keep using after the engagement ends.
- 01
Local search audit (weeks 1-2)
A full audit per location: how healthy your Google Business Profile is, your main and extra categories compared with the competitors Google shows, whether your name, address and phone number (NAP) match across Google, Apple Maps, Bing Places, Yelp and industry directories, how fast new reviews come in and your rating, whether Google shows your location pages, and whether your business details are set up correctly for Google. We also run a grid scan: a map of where you rank, street by street, around each location.
- 02
Google Business Profile optimisation (weeks 2-4)
We rewrite your business description, fix your categories, fill in your products and services, upload photos tagged with their location, set your service area, switch on messaging, fill the questions and answers section and start posting every week. Every change is logged, so you can always trace what was changed in your profile and when.
- 03
Cleaning up your listings across the web (weeks 3-8)
We remove or fix duplicate listings on Google. We make your name, address and phone number the same on Apple Maps, Bing Places, Yelp, Foursquare and Facebook. Then we add 30-60 listings per location on industry and local directories that Google counts as signs of a well-known local business. Each listing is logged with a screenshot and a live link.
- 04
Location pages that Google understands (weeks 4-10)
We brief and publish one page per location that Google can find and show, with unique copy, an embedded map, opening hours, parking, accessibility, services and FAQs about that neighbourhood. Each page gets structured data: code that tells Google exactly what kind of business it is (restaurant, dentist, garage, shop), where it is, when it is open, its price range and its rating. Everything is tested with Google's own tool.
- 05
More reviews and a monthly scorecard (ongoing)
We build review requests into your till, booking platform or customer system. A senior consultant writes the reply to every review for the first 60 days, then your team takes over with a clear guide. The monthly scorecard shows how often your profile is seen, what people do with it (calls, requests for directions, website clicks), your map pack ranking per location, how fast new reviews come in and how your rating changes.
Think of us asyour in-house head of local search.
We sit between your marketing lead and the people who actually run each location. Owner access to your Google Business Profile. Your business details checked at the source. Location pages published in your website. A review request process linked to your till or booking system. A monthly scorecard based on how often you show up in the map pack, calls, requests for directions and revenue from local leads, not just screenshots of rankings.
What our local SEO clients say
Senior local SEO in their own words
LASEO grew our Amsterdam visibility on brand-plus-location queries. Walk-ins moved up noticeably.
Local visibility was critical for our Amsterdam flagship. LASEO dialled in Google Business Profile and the local landing pages perfectly.
Local SEO is more than a GBP update and LASEO knows that. The Map Pack work plus the local content brings new walk-ins continuously.
LASEO grew our Amsterdam visibility on brand-plus-location queries. Walk-ins moved up noticeably.
Local visibility was critical for our Amsterdam flagship. LASEO dialled in Google Business Profile and the local landing pages perfectly.
Local SEO is more than a GBP update and LASEO knows that. The Map Pack work plus the local content brings new walk-ins continuously.
Google and AI search
Found in Google, and in the answers AI gives
More and more buyers ask ChatGPT, Perplexity or Google's AI Overviews before they click on anything. We make sure your brand shows up there too: as a source AI quotes and a brand it recommends.
More about AI SEOWhere your buyers search
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Copilot
Your free audit shows whether ChatGPT and AI Overviews mention you.
- 01
Answers AI wants to quote
Clear answers, facts and sources on your pages, so AI tools pick your site as the source.
- 02
A site AI can read
A clean technical base that tells AI tools exactly what you sell and who it is for.
- 03
Mentioned in the right places
Reviews, press and trusted sites: the signals AI uses to decide which brands to recommend.
- 04
Measured, not guessed
We test the questions your buyers ask and track how often AI tools mention you, next to your Google rankings.
Honest answers about hiring a local SEO company
What buyers actually ask before starting a monthly local SEO engagement.
About LASEO
Question not listed?
A senior specialist is happy to answer it. Request your free audit, or call us directly.
The best local SEO company depends on whether you have one location or many, and how competitive the map pack is where you are. For a small business with one location in a town with little competition, a one-off setup project from a freelance local SEO provider usually beats a monthly engagement. For businesses with many locations (8+ stores, dense city competition, revenue that depends on the map pack), you need a senior local SEO consultancy that actually does the work: choosing the right Google Business Profile categories, cleaning up listings at the source, location pages with structured data and a system for collecting reviews. The wrong fit at either end burns money. Ask any local SEO company to show you their scorecard per location before you sign.
Hire a local SEO company when you have more than three locations, when you compete in a busy city map pack, or when your marketing team does not have the time to keep up your Google Business Profiles, your details on 40+ directories, your location pages and a review process. In-house works well for single-location businesses with an owner who is comfortable online. It breaks down at scale, because every location needs the same disciplined routine, every month, and most businesses do not have the staff for that. A senior local SEO consultant owns that routine, does the work in your website and your Google Business Profile, and reports on calls and requests for directions.
A real local SEO company does five things every month, for every location. First, Google Business Profile work: posts, updates to products and services, keeping an eye on questions and answers, photo uploads, and the highlights Google shows under your listing. Second, keeping your listings right: checking them, fixing mismatches at the source and adding new industry and local directories. Third, location pages: new content, updates to the structured data, internal links and more local FAQs. Fourth, reviews: keeping the request process running, writing replies or coaching your team, and keeping your review data up to date for Google. Fifth, reporting: a scorecard per location with what people do on your profile, your map pack ranking, how fast new reviews come in and a 30-day forecast. Anything less is a listings tool subscription with a quarterly call attached.
Faster than you would expect in the map pack, slower than you would expect in the regular search results. Map pack rankings typically start moving 30-60 days after the Google Business Profile optimisation and listing cleanup, because Google can re-rank a profile quickly once its signals change. Location pages take 12-20 weeks to rank in the regular results, because Google needs to find them, store them and see how people use them. The extra prominence from reviews keeps building over six to twelve months. We track progress every week with grid scans (a map of where you rank around each location) and report it on the monthly scorecard, so you can see changes coming before they turn into calls and form leads.
Real local SEO in Europe runs EUR 200-700 per location per month for an active engagement led by senior people, depending on how dense the competition is and how much location page work is needed. Engagements for 10-100 locations are typically scoped at EUR 2,500-15,000 per month in total, with the cost per location dropping as the routine is shared across locations. A one-off local SEO setup for a single location (Google Business Profile optimisation, listings, one location page and structured data) runs EUR 2,500-6,000. Anyone offering local SEO below EUR 99 per location per month is almost always reselling Yext or BrightLocal with a quarterly call around it.
Free local SEO audit
Get your free local SEO auditfrom a senior consultant.
Free and without obligation. A senior local SEO consultant looks at your Google Business Profile, your map pack rankings and your location pages, and gives you an expert report on what holds you back in Google and AI search, and what to fix first to bring in more calls and requests for directions. No sales pitch.