Fintech SEO agency, signed off by compliance, built to rank.

Your Money or Your Life is Google's label for pages that can affect someone's financial wellbeing. Its quality raters are told to apply the highest standard of experience, expertise, authoritativeness and trust to them. In practice: a page on business loans without a named author, a reviewer, sources and a visible licence is competing with a handicap no keyword density can offset. Fintech SEO starts with proving who is speaking.

The slow way is to write, publish, then argue with legal. The faster way is to give compliance the claims before the copy exists. Each brief lists every factual claim (rate, fee, eligibility, protection, processing time) with the source it rests on. Compliance strikes or approves per line. The writer works from the approved list. The published version is stored, so when a rule changes you know exactly which pages carry the old wording.

The AFM and DNB in the Netherlands, the FCA in the UK, BaFin in Germany and EU frameworks such as PSD2 and MiFID II each shape what a product page may promise, how risk must be shown and which comparisons are allowed. We do not interpret the rules for you. We build the keyword map and content plan per market so that each page is reviewed against the regulator it actually falls under, not against a generic global template.

'Best savings account', 'business credit card comparison' and most 'X vs Y' queries belong to affiliates and comparison platforms with years of links behind them. A regulated firm rarely wins those with a listicle and often should not publish one. The winnable ground is the product-category page, the 'how it works' explainer, the fee page, the calculator and the glossary: pages where being the actual provider is the advantage, not the handicap.

Payments, lending infrastructure, embedded finance and treasury software sell to finance teams, not consumers. The buyer is a CFO, a head of payments or a developer, researching for weeks across integrations, pricing, security and comparison pages. That is B2B SEO: bottom-of-funnel pages first, pipeline attribution in HubSpot or Salesforce, per-segment reporting. The difference from ordinary B2B is that the same claims rules apply to a treasury product as to a savings account.

ChatGPT, Perplexity, Gemini and Google's AI Mode increasingly answer 'best payment provider for marketplaces' or 'business account for freelancers' directly, citing a handful of sources. Getting into that handful takes clear entity signals (Organization schema, consistent naming, licence details), pages that answer one question well, original data and third-party mentions. We call this GEO, and it is part of every fintech programme rather than a separate line item.