SEO consulting services without a junior handoff.

Senior SEO consulting services from Amsterdam and New York: the consultant you meet in the pitch does the strategy and the work.

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  • Senior hours committed every month, no juniors
  • Strategy and execution by the same consultant
  • A monthly one-page scorecard tied to revenue

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SEMrush
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SEMrush agency

Ranked #1 SEO agency in The Netherlands on Semrush

SEO consulting services from a senior, 100% SEO agency in Amsterdam and New York

Most SEO consultants sound senior in the pitch, then hand off. With us, the consultant you meet does the work too: strategy, site changes and visibility in ChatGPT, measured in revenue, not in hours.

LASEO is a 100% SEO agency in Amsterdam and New York: no ads, no social, no web design. Our SEO consulting services are run by consultants with 7 to 14 years of hands-on experience with large online stores, B2B software companies, marketplaces and lead generation sites. The same SEO consultant writes the strategy and makes the changes, from technical SEO to keyword research, and every month you get a scorecard tied to revenue. We document everything, so the results last after the engagement ends.

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Our clients

PhilipsPalo Alto NetworksToyotaIntersportCUBEMartiniBalmain HairRed WingFilling PiecesWOOODBugabooLovensPhilipsPalo Alto NetworksToyotaIntersportCUBEMartiniBalmain HairRed WingFilling PiecesWOOODBugabooLovens
Our SEO consulting

LASEOis your part-time head of SEO. Senior SEO consulting services, with strategy and execution by the same consultant, measured in revenue, not in reports nobody reads.

SEO consulting works when the person who advises you also does the work. We sit between your marketing lead and your developers, make the changes on your website, write the briefs your team works from and make sure your brand shows up in Google and in AI search tools like ChatGPT.

How a consulting engagement runs

How a LASEO consulting engagement runs

Five phases over a 12-month engagement, each with results you can sign off and reuse. No black box, no secret method that locks you in.

  • 01

    Full audit of where you stand (weeks 1-3)

    A full audit of your current situation: technical, content, links and analytics. We measure your starting point in Google Search Console and Google Analytics, analyse your competitors' search results with Ahrefs and Semrush, and check how Google actually visits your site (server logs) if that data is available. You get a 30-50 page PDF plus a 90-minute recorded video walkthrough.

  • 02

    12-month strategic plan (weeks 3-4)

    A prioritised roadmap, with every action scored on expected impact versus effort. Tied to revenue targets agreed with your CMO. It includes a content calendar, a list of technical fixes, link building targets and tracking milestones. Reviewed every quarter.

  • 03

    Changes made in your website (ongoing)

    We make the changes in your website ourselves: tracking, page templates, structured data and technical fixes. Your developers check and approve every change. No black box, no 'we will handle it later'.

  • 04

    Monthly executive scorecard

    A one-page report with clicks per service line from Google Search Console, revenue per organic landing page from Google Analytics, ranking changes on the terms we track, a technical health score and a forecast for the next 30 days. Sent to your leadership on the second working day of every month.

  • 05

    Quarterly business review

    A 90-minute working session with your CMO and head of product. We review the quarter, stop what underperformed, double down on what kept growing and set the priorities for the next 12 weeks. You get an updated 12-month plan.

Palo Alto Networks executive view from a LASEO SEO consulting engagement
The model
02 - How we work

Think of us asyour part-time head of SEO.

We sit between your CMO and your developers. Strategy tied to revenue. Changes that actually go live on your website. Quarterly reviews that refocus on what is actually working. The role most agencies claim to fill but do not have the seniority to deliver.

7-14yAvg. consultant experience
94%Clients who stay beyond year one
60hSenior hours committed monthly

What our consulting clients say

Senior consulting in their own words

LASEO is our outsourced SEO brain. Weekly strategy sparring, no reports for show. Best investment of the year.
Franka Vedder
Founder · Franky Amsterdam
We use LASEO as a senior sparring partner alongside our in-house team. The difference in decision speed and quality is significant.
Timo Haaker
Ecommerce Lead · Starboard Amsterdam
LASEO consulting is a senior thinker alongside you, without agency overhead. Finally an agency that does not park a junior on the account.
Coen van Hees
Co-founder · Instant
LASEO is our outsourced SEO brain. Weekly strategy sparring, no reports for show. Best investment of the year.
Franka Vedder
Founder · Franky Amsterdam
We use LASEO as a senior sparring partner alongside our in-house team. The difference in decision speed and quality is significant.
Timo Haaker
Ecommerce Lead · Starboard Amsterdam
LASEO consulting is a senior thinker alongside you, without agency overhead. Finally an agency that does not park a junior on the account.
Coen van Hees
Co-founder · Instant

Google and AI search

Found in Google, and in the answers AI gives

More and more buyers ask ChatGPT, Perplexity or Google's AI Overviews before they click on anything. We make sure your brand shows up there too: as a source AI quotes and a brand it recommends.

More about AI SEO

Where your buyers search

  • Google
  • ChatGPT
  • Google AI Overviews
  • Perplexity
  • Gemini
  • Copilot
Get your free SEO audit

Your free audit shows whether ChatGPT and AI Overviews mention you.

  1. 01

    Answers AI wants to quote

    Clear answers, facts and sources on your pages, so AI tools pick your site as the source.

  2. 02

    A site AI can read

    A clean technical base that tells AI tools exactly what you sell and who it is for.

  3. 03

    Mentioned in the right places

    Reviews, press and trusted sites: the signals AI uses to decide which brands to recommend.

  4. 04

    Measured, not guessed

    We test the questions your buyers ask and track how often AI tools mention you, next to your Google rankings.

Honest answers about SEO consulting LASEO

The questions we hear most before an SEO consulting engagement starts.

About LASEO

Question not listed?

A senior specialist is happy to answer it. Request your free audit, or call us directly.

  • SEO consulting services means hiring senior consultants to own your organic search channel, from strategy to execution, typically at 40-80 senior hours per month. An SEO agency usually means a larger team of mostly junior or mid-level specialists splitting their time across many clients. Consulting: higher hourly cost, more senior time, fewer clients per consultant. Agency: lower hourly cost, less senior time, more clients per specialist.

  • Senior SEO consultants in Europe typically charge between EUR 200 and EUR 450 per hour. Monthly engagements (40-80 senior hours) run EUR 8,000-25,000 depending on scope. Anyone offering senior SEO consulting below EUR 5,000 monthly is almost always selling junior work with senior names on the proposal.

  • Twelve-month engagements are the most common: three months of groundwork, three months of building on it, and six months of fine-tuning and publishing content at a steady pace. Shorter three-month projects work for one-off audits or SEO planning before a launch. Open-ended engagements beyond twelve months work for large organisations that use SEO consulting as part-time in-house leadership.

  • Both. We make changes directly in your systems: code, structured data, tracking events, Google Analytics setup and page templates. Your developers check and approve them. We also write the briefs your in-house writers work from. The work that needs senior judgement, we do ourselves. The work that scales, we hand off with clear briefs.

  • Sometimes yes, often no. A solo freelance SEO consultant works well when the scope is narrow and predictable, but falls short when you need depth in technical SEO, content strategy and link building at the same time. A small consulting team (5-10 seniors) gives you breadth without the overhead of a 50-person agency. Decide based on whether your SEO needs are deep in one area or broad across many.

Free SEO audit

Get your free SEO auditfrom a senior consultant.

Free and without obligation. A senior consultant looks at your site and gives you an expert report on what holds it back in Google and AI search, and in which order to fix it. No sales pitch. And we tell you whether we are the right partner for that work.

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Trusted by ambitious brands worldwide

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