AI SEO Agency
The AI SEO agency that gets you cited by ChatGPT.
A senior AI SEO agency in Amsterdam and New York. We test what ChatGPT and AI Overviews say, then get your brand into those answers.
- We test the questions your buyers ask ChatGPT
- Your site made easy for AI tools to read and quote
- Monthly report on AI mentions and the visits they bring
6+
Markets
5
Languages
40+
Years of craft
Trusted by ambitious brands worldwide
SEMrush agency
Ranked #1 SEO agency in The Netherlands on Semrush
SEO for Google and AI
Found in Google, ChatGPT, Perplexity and AI Overviews
AI SEO agency for ChatGPT, Perplexity and Google AI Overviews
More and more buyers ask ChatGPT before they search Google. We find out which brands AI tools name in your market, then do the work that gets yours into the answer. Same craft as SEO, a new place to win.
More and more buyers ask ChatGPT before they search Google. We find out which brands AI tools name in your market, then do the work that gets yours into the answer. Same craft as SEO, a new place to win.
LASEO is a 100% SEO agency in Amsterdam and New York: no ads, no social, no web design. As an AI SEO agency, we measure where ChatGPT, Perplexity, Bing Copilot and Google AI Overviews already mention your competitors, then do the technical and content work that gets your brand mentioned instead. Some call it GEO (generative engine optimization): the goal is the same. Our AI SEO services build on classic SEO, add answer engine optimization for Google's answer boxes and come with a monthly report that shows AI mentions next to your rankings.
Get your free AI visibility auditOur clients
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gets your brand into the answers of ChatGPT, Perplexity and Google AI Overviews. Tested per buyer question, built into your site and measured every month, next to Google.
AI SEO works when someone checks what the AI tools actually say. We test the questions your buyers ask, make your site easy for AI to read and quote, earn mentions in the sources AI draws its answers from and report on it every month, next to your Google rankings.
Related services: Answer Engine Optimization, Technical SEO, SEO Copywriting and SaaS SEO Agency.
How an AI SEO engagement runs
How a LASEO AI SEO engagement runs
Five phases, each with results you keep. The same rhythm as our SEO consulting: senior consultants, weekly working sessions, a monthly scorecard and a quarterly review.
- 01
Where AI mentions you today (weeks 1-2)
We write 100-300 questions your buyers would ask about your category, put them to ChatGPT, Perplexity, Bing Copilot and Google AI Overviews, and record which brands each one mentions. You get a starting report: how often you are mentioned, how often your competitors are, and the questions where nobody is mentioned yet.
- 02
Which sources AI tools trust (weeks 2-3)
For each question where your category comes up, we trace which sources the AI tools draw on: Wikipedia pages, Reddit threads, industry publications, comparison sites, your competitors' own blogs. You get a source map: where to earn a place and which sources to influence.
- 03
Making your site easy for AI to read and quote (weeks 3-12)
We add an llms.txt file (a short guide for AI tools to the content that matters on your site) and structured data: code that tells search engines and AI tools exactly who your company is, who your people are and what your products, articles and FAQs are about. Plus content briefs for pages worth quoting: original research, data studies, definitive guides. We make the changes in your website ourselves; your developers approve them.
- 04
Content worth quoting (ongoing)
Every quarter we create and publish one to three pieces worth quoting: original research with your own data, data studies, reference content written by experts. The kind of work AI tools quote because there is nothing else to quote. We share it with the publications from the source map in step two.
- 05
Monthly AI visibility scorecard (ongoing)
A one-page report: how often the four AI tools mention you, how often you appear in Google's AI Overviews (from Google Search Console), the visitors AI tools send you (from Google Analytics), and which questions you won or lost since last month. Sent to your leadership on the second working day of every month.
Think of us as yourpart-time head of AI visibility.
We sit between your CMO, your content team and your developers. A strategy aimed at the exact questions your buyers ask ChatGPT and Perplexity. Changes we make in your website ourselves, so AI tools can read and understand it, plus content worth quoting. A monthly scorecard that shows which AI tools now mention your brand and which still mention the competition.
What our AI SEO clients say
AI visibility in their own words
We now get cited in ChatGPT and Perplexity for cycling-shoe questions. LASEO retooled our content and entity strategy specifically for that.
AI search was a blind spot. LASEO built a report showing where we are and are not visible in ChatGPT and Perplexity, plus a roadmap to fix it.
LASEO thinks ahead. We now get structured data, FAQs and entity mapping built specifically for AI Overviews and LLM visibility.
We now get cited in ChatGPT and Perplexity for cycling-shoe questions. LASEO retooled our content and entity strategy specifically for that.
AI search was a blind spot. LASEO built a report showing where we are and are not visible in ChatGPT and Perplexity, plus a roadmap to fix it.
LASEO thinks ahead. We now get structured data, FAQs and entity mapping built specifically for AI Overviews and LLM visibility.
Google and AI search
Found in Google, and in the answers AI gives
More and more buyers ask ChatGPT, Perplexity or Google's AI Overviews before they click on anything. We make sure your brand shows up there too: as a source AI quotes and a brand it recommends.
Where your buyers search
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Copilot
Your free audit shows whether ChatGPT and AI Overviews mention you.
- 01
Answers AI wants to quote
Clear answers, facts and sources on your pages, so AI tools pick your site as the source.
- 02
A site AI can read
A clean technical base that tells AI tools exactly what you sell and who it is for.
- 03
Mentioned in the right places
Reviews, press and trusted sites: the signals AI uses to decide which brands to recommend.
- 04
Measured, not guessed
We test the questions your buyers ask and track how often AI tools mention you, next to your Google rankings.
Honest answers about AI SEO
What buyers ask before they start working with an AI SEO agency.
About LASEO
Question not listed?
A senior specialist is happy to answer it. Request your free audit, or call us directly.
Less different than the loudest voices suggest. The trust signals that get a page into a ChatGPT answer or a Google AI Overview overlap heavily with the signals that rank a page in regular search: how deeply you cover your topic, how clearly your brand is recognised, structured data, and mentions on other sites. What is new is where you appear and how you measure it. AI SEO adds an llms.txt file, structured data tuned for AI tools, presence in the sources AI models learn from (such as Wikipedia and Reddit), and tracking per buyer question of whether ChatGPT, Perplexity, Bing Copilot and Google AI Overviews mention you. If your traditional SEO is weak, your AI SEO will be weak. The two reinforce each other; one does not replace the other.
Three layers. First, question testing: we write 100-300 questions your buyers would ask about your category and put them to ChatGPT, Perplexity, Bing Copilot and Google AI Overviews on a fixed schedule, recording which brands each tool mentions per question. Second, Google Search Console: Google now reports impressions for searches that showed an AI Overview, which shows where you appeared in the AI answer rather than below it. Third, the visitors AI tools such as ChatGPT and Perplexity send to your site, measured in Google Analytics, which captures the clicks that still happen. The monthly scorecard combines all three, so you can see the movement per tool.
Yes, add it. llms.txt is a plain-text file on your website that tells AI tools which content on your site matters and where to find it. The standard is open and stable, Perplexity and a handful of other tools read it, and adding it takes a small change to your site plus a few minutes of writing. No AI tool has confirmed yet that it uses the file to rank or quote sources, but the downside of adding it is essentially zero and the upside is real if and when more tools start using it. Anyone telling you llms.txt is critical is overselling. Anyone telling you it does not matter is underestimating an easy win.
No, it adds to it. Google AI Overviews sit on top of the regular results rather than replacing them, and Perplexity, ChatGPT and Bing Copilot are growing fast but are still many times smaller than Google search. What is changing is how people click: AI Overviews answer information questions directly, so clicks on regular results for definitions and comparisons are falling. Searches with buying intent still convert through the search results. The right strategy is to do both: rank for buying searches that still bring clicks, and get mentioned for information questions that are increasingly answered inside the AI tool. Stopping your SEO because of AI is the wrong move.
Earn the signals AI tools treat as trustworthy in your category. Specifically: a solid Wikipedia page where you qualify, presence in long-running Reddit threads on your topic, mentions in industry publications and comparison sites that AI tools already draw on, structured data on your own pages so the tools correctly recognise your brand and products, and original research or data studies that other publications quote. What AI models learned in training matters too: ChatGPT and Claude know what was in the material they were trained on, and large web archives such as Common Crawl make up a big part of it. The work that gets you mentioned in Perplexity today is the work that gets you into the next round of training. None of this is fast, but it builds up over time, just like regular SEO.
Free AI visibility audit
Find out for free where AI toolsalready mention your competitors.
Free and without obligation. A senior consultant asks ChatGPT, Perplexity, Bing Copilot and Google AI Overviews your three most important buyer questions and shows you who gets mentioned. You get an expert report on what keeps your brand out of Google and the AI answers, and what to fix first. No sales pitch. And we tell you whether we are the right partner to change that.