Senior SEO Copywriters
SEO Copywriting Services that rank AND sell, not just rank.
Every brief tied to commercial intent and revenue. Senior writers with 5+ years of SEO, not Upwork freelancers.
- SERP intent + entity research first
- Senior writers with 5+ years SEO experience
- Every brief tied to commercial intent
Trusted by ambitious brands worldwide
SEMrush agency
Rated #1 SEO agency in The Netherlands by SEMrush
100% Dedicated to SEO
SEO is all we do, and we're good at it
Most SEO content ranks for terms nobody buys.And reads like it was written by a robot in a hurry.We write copy that ranks and converts.
Most SEO content ranks for terms nobody buys. And reads like it was written by a robot in a hurry. We write copy that ranks and converts.
Our SEO copywriters spend 5 to 12 years writing for search. They map SERP intent in Surfer SEO or Clearscope before drafting, build semantic entity coverage instead of stuffing keywords, and tie every brief to a transaction, lead, or pipeline stage. The result is content your sales team actually wants prospects to read.
See ranking outcomesHow a copywriting engagement runs
How a LASEO SEO copywriting engagement runs
Five distinct phases per piece, run on a monthly cadence. Each phase has a deliverable you can sign off and re-use. No black box, no proprietary methodology, no hand-waving about creativity.
- 01
SERP intent and entity research
We pull the top 10 ranking URLs for the target term, run them through Surfer SEO or Clearscope to extract required entities, and review the SERP composition manually: featured snippets, People Also Ask, AI Overviews, product carousels. Output: a SERP composition map and an entity coverage target for the brief.
- 02
Entity-based brief with competitor gaps
A 2 to 3 page brief in Google Docs covering: target keyword, secondary terms, required entities from MarketMuse or Frase, competitor headline gaps, recommended H1 through H3 structure, internal link plan, FAQ schema candidates, and target word count tied to SERP intent. Reviewed with you before drafting.
- 03
Senior writer drafts
A senior writer with 5+ years of SEO experience drafts against the brief. Length ranges from 1,500 words for transactional pieces to 3,000 words for informational pillar pages. We will not pad: if SERP intent rewards short pages, the draft is short. The writer logs their reasoning in track changes for the editor.
- 04
Editor review and schema annotation
Editor checks entity coverage against the brief, validates internal link logic, annotates schema candidates (FAQPage, HowTo, Article, Product), and cuts 15 to 30 percent for tightness. Schema JSON-LD is delivered as a separate file ready for your CMS or as a Liquid snippet for Shopify.
- 05
CMS implementation and GSC monitoring
We can implement directly in your CMS (Shopify, WordPress, Webflow, Sanity) or hand over markdown for your team to publish. Two weeks after publish we pull GSC Performance data and GA4 engagement metrics on each URL. Underperformers go back into the refresh queue.
Think of us as yourin-house content team, on retainer.
Senior writer plus editor plus SEO strategist on every piece. Briefs built from SERP analysis in Clearscope or Surfer. Drafts reviewed against the entity map and the commercial intent. Schema annotated before handover. The pipeline most content agencies pretend to run but staff with juniors and copy-paste templates.
What SEO copywriting actually means
SEO copywriting, explained without the agency-speak
When you hire an SEO copywriter you are buying three things in one: a researcher who can read a SERP, a writer who can hit commercial intent, and an editor who can defend a structural decision in a content review. Most people sell only the third role and pretend it covers the other two.
SEO copywriter vs general copywriter
A general copywriter writes for brand voice and persuasion. An SEO copywriter does both plus SERP intent analysis, entity coverage, internal link planning, and schema-friendly structure. Hiring a brand copywriter for SEO work usually produces beautiful prose that ranks for nothing.
Keyword density vs semantic entity coverage
Keyword density died around 2013. Modern search ranks on semantic entity coverage: the cluster of related concepts a SERP-winning page covers. We measure coverage in MarketMuse or Clearscope, not by counting how often the primary keyword appears.
Featured snippet and schema targeting
About 19 percent of commercial SERPs in Europe show a featured snippet, and most are won with a 40 to 58 word direct answer paragraph after an H2 question. We structure briefs to target these, then annotate FAQPage or HowTo schema where the SERP rewards it.
Topical authority and internal link clusters
One ranking page is luck. Eight related pages with internal links between them, anchored on entity overlap, is a topical cluster. We brief in clusters, not in standalone pieces, because that is how Google now allocates topical authority.
Senior SEO copywriter pricing reality
Senior SEO copywriting in Europe runs EUR 0.30 to EUR 0.70 per word, or EUR 400 to EUR 1,500 per piece depending on length and brief complexity. Anyone selling SEO copywriting at EUR 0.10 per word is using non-native writers, AI drafting with light edit, or both.
What to expect in the first 90 days
First 30 days: SERP analysis on your target keywords, content audit of existing pages, first 4 to 6 briefs and drafts. Days 30-60: scale to 8 to 12 pieces monthly. Days 60-90: first ranking movement on low-competition terms, first GSC refresh cycle on month-one publications.
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Why LASEO vs alternatives
Senior SEO copywriting compared honestly
Content agencies, freelance seo copywriters, and AI content tools all have legitimate use cases. Here is where LASEO fits and where it does not.
Junior writers, no real SEO depth
- Junior writers or Upwork freelancers briefed via templated content brief, paid EUR 0.05 to EUR 0.10 per word.
- One-page Google Doc with target keyword, suggested H2s, and a word count.
- Keyword in the title, three times in the body, vague references to LSI keywords.
- Listicles and how-tos that drive traffic to pages with no conversion path.
- No schema. Headings written for prose flow, not for SERP features.
- Once delivered, the piece is forgotten. Refresh requires a new project quote.
Senior writers, entity-led, revenue-tied
- Senior writers with 5+ years of SEO experience, briefed individually, paid for craft. The writer on your first piece is the writer on your hundredth.
- 2 to 3 page brief with SERP composition map, required entities from Clearscope or MarketMuse, competitor gaps, internal link plan, and schema candidates.
- Entity coverage measured against top-ranking pages, internal link clusters mapped per piece, featured snippet targeting where SERP rewards it.
- Every brief mapped to a buyer-journey stage. Pieces without a commercial home do not get briefed. Internal links route readers to the right offer page.
- FAQPage, HowTo, Article schema annotated per piece. Headings structured to win featured snippets and AI Overview citations where possible.
- Two-week GSC check on every URL. Underperformers go to the refresh queue automatically. Featured snippet targeting added when impressions climb.
Topical cluster
Services we deliver in this pillar
Content Strategy
Pillar + spoke topic modelling. Briefs tied to revenue. An editorial calendar we manage, not just hand you in
Blog Writing
Senior SEO writers, brief-driven entity research, internal linking baked in. Not Upwork freelancers churning 8
Content Refresh
Data-driven content refresh. Decay audits in GSC, SERP re-analysis, full re-optimisation. Not just changing th
Content Gap Analysis
5-competitor intersection in Ahrefs. Every gap labelled by intent. Output is a 6-month roadmap, not a CSV dump
SEO copywriting at scale
Copywriting that paid back the retainer in organic revenue
What our copywriting clients say
Senior SEO copywriting in their own words
We had three content agencies before LASEO. The previous ones sent 30 pieces a month that ranked for nothing. LASEO sent 8 pieces a month, and within five months our organic traffic was up 64 percent on commercial terms.
The entity-based briefs are the difference. Our previous freelancer wrote what she thought sounded smart. LASEO writes what the SERP rewards. Our category guides now rank top 5 for the exact terms our buyers search.
What sold me was the editor review. Every draft comes back tighter, with schema already annotated, ready for our dev to merge. We stopped reviewing copy line by line because the quality bar is just there.
We had three content agencies before LASEO. The previous ones sent 30 pieces a month that ranked for nothing. LASEO sent 8 pieces a month, and within five months our organic traffic was up 64 percent on commercial terms.
The entity-based briefs are the difference. Our previous freelancer wrote what she thought sounded smart. LASEO writes what the SERP rewards. Our category guides now rank top 5 for the exact terms our buyers search.
What sold me was the editor review. Every draft comes back tighter, with schema already annotated, ready for our dev to merge. We stopped reviewing copy line by line because the quality bar is just there.
Honest answers about SEO copywriting 
What buyers actually ask before commissioning seo copywriting services.
SEO copywriting services means commissioning written content optimised for search intent, entity coverage, and conversion. Senior seo copywriting in Europe runs EUR 0.30 to EUR 0.70 per word, or EUR 400 to EUR 1,500 per piece depending on length and brief complexity. A typical 1,800-word pillar guide with an entity-based brief, senior draft, editor review and schema annotation lands around EUR 900 to EUR 1,200. Anyone offering SEO copywriting at EUR 0.10 per word or below is almost always using non-native writers, AI drafting with a light edit, or both. The work shows in the rankings, or the lack of them.
Brief request
Bring a content briefto a senior copywriter.
30 minutes with a LASEO senior SEO copywriter. We will not pitch. We will review your current content, identify the three biggest entity coverage gaps in your top commercial pages, and tell you whether SEO copywriting is the right next move for your funnel.
