SEO copywriting services that rank and sell.

What our SEO copywriting services include

SEO copywriting is writing that does two jobs at once: it answers what people search for well enough to rank, and it persuades the reader to buy, call or sign up. Our SEO copywriting services cover the whole chain: keyword research into what Google already rewards, a detailed brief that includes what competitors miss, a draft by a senior SEO copywriter, an editing round and a page structure Google can read easily.

We cover the whole topic instead of repeating one keyword: the related questions, terms and subjects the best-ranking pages all include. We brief groups of related pages that link to each other, as part of your content strategy, because that is how Google decides which site it trusts on a subject. After publishing, we track every page in Google Search Console.

Why companies choose LASEO as their SEO copywriting agency

LASEO is a 100% SEO agency, so our writers write for search every day. Every SEO copywriter on your account has 5+ years of search experience and writes in their native or near-native language. The same writer stays on your account for the whole engagement, so your brand voice gets stronger across every page. We do not subcontract to Upwork, Fiverr or content marketplaces, and we have no junior tier.

Brands like Philips, Bang & Olufsen and MADAQ trust LASEO with their organic growth, and 98% of our clients stay. Every piece is tied to a sale, a lead or a step in your sales process, and a dashboard updated monthly shows you what each page brings in.

SEO copywriting that includes AI search

More and more buyers ask ChatGPT, Perplexity or Google's AI Overviews before they click on anything. That is why we write every page so AI tools can read and quote it: a direct answer right below each question heading, clear facts and a structure that makes sense on its own. The same approach wins the answer box at the top of Google.

With AI SEO we also get your brand mentioned in the places AI draws its answers from. We test the questions your buyers ask and track how often AI tools mention your brand, next to your Google rankings.

SEO copywriting, explained without the agency-speak

When you hire an SEO copywriter you are buying three people in one: a researcher who can read Google's search results, a writer who turns readers into buyers, and an editor who can explain every choice in the structure. Most people sell only the third role and pretend it covers the other two.

SEO copywriter vs general copywriter

A general copywriter writes for brand voice and persuasion. An SEO copywriter does both, and also works out what searchers want, covers the whole topic, plans links between your pages and structures the text so Google can read it easily. Hiring a brand copywriter for SEO work usually produces beautiful prose that ranks for nothing.

Repeating keywords vs covering the whole topic

Keyword density, repeating the main keyword a set number of times, died around 2013. Google now rewards pages that cover the whole topic: the related subjects, questions and terms that the best-ranking pages all include. We measure that coverage with content tools, not by counting how often the main keyword appears.

Winning the answer box at the top of Google

About 19 percent of commercial searches in Europe show a featured snippet: the answer box above the regular results. Most are won with a direct answer of 40 to 58 words right below a question heading. We build briefs to win these, and add structured data for FAQs or how-to steps where Google rewards it.

Groups of related pages that rank together

One ranking page is luck. Eight related pages on one topic that link to each other form a topic cluster, and that is what makes Google see you as an authority on the subject. We brief in clusters, not in standalone pieces, because that is how Google now decides which site it trusts on a topic.

What senior SEO copywriting really costs

Senior SEO copywriting in Europe runs EUR 0.30 to EUR 0.70 per word, or EUR 400 to EUR 1,500 per piece depending on length and how much research the brief needs. Anyone selling SEO copywriting at EUR 0.10 per word is using non-native writers, AI drafts with a light edit, or both.

What to expect in the first 90 days

First 30 days: research on your target keywords, a review of your existing pages, and the first 4 to 6 briefs and drafts. Days 30-60: scale to 8 to 12 pieces a month. Days 60-90: first ranking movement on less competitive keywords, and the first round of updates to pages published in month one, based on Google Search Console data.