The case
Bang & Olufsen partnered with LASEO to strengthen their local SEO in the Netherlands. Through targeted link building, Google Business optimization, and localized content, we improved search rankings, increased organic traffic, and drove more customers to B&O stores - reinforcing their premium market position.
A premium brand calls for an online experience as refined as the products themselves. That's the SEO foundation we built.
The result
Twelve PR articles, two languages, and a 25% conversion uplift. The Dutch market feels Bang & Olufsen in every search.
Local SEO, strong content, and targeted PR don't just bring more traffic - they bring the right traffic to both online and offline channels.
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PR articles
Twelve PR placements on premium publishers that reinforce the brand's authority in the Netherlands.
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Languages
Two languages in which the local content perfectly aligns with Dutch and English search intent.
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Conversions
A 25% conversion uplift driven by sharp local landing pages and consistent brand storytelling.
The approach
We brought local SEO, eCommerce SEO, and PR together under one strategy. Google Business, content, and link building move in sync, making sure every Dutch search ends up at Bang & Olufsen.
That way the premium brand feels unmistakably Bang & Olufsen - online as much as offline.
