Ecommerce SEO Specialists
The Ecommerce SEO Agency for product-led brands
A senior ecommerce SEO agency in Amsterdam and New York that puts your products in front of shoppers ready to buy, on any platform.
- Product and category pages that rank and convert
- Found in Google, ChatGPT and AI Overviews
- Technical SEO for Shopify, Magento and more
4
Landing pages
24,000+
Visitors
800+
Conversions
Trusted by ambitious brands worldwide
SEMrush agency
Ranked #1 SEO agency in The Netherlands on Semrush
SEO for Google and AI
Found in Google, ChatGPT, Perplexity and AI Overviews
Ecommerce SEO agency for Shopify, Magento and WooCommerce
Ecommerce SEO isn't regular SEO with products bolted on. It's a craft of its own: categories, product pages, filters. We get your store found in Google and ChatGPT, right when shoppers are ready to buy.
Ecommerce SEO isn't regular SEO with products bolted on. It's a craft of its own: categories, product pages, filters. We get your store found in Google and ChatGPT, right when shoppers are ready to buy.
LASEO is an ecommerce SEO agency from Amsterdam and New York that does one thing: SEO. We build the technical, content and category foundation that turns Google traffic into revenue that keeps growing, not visitors who leave straight away. Our ecommerce SEO services cover category pages, product pages, product descriptions and authority, and they make sure your products also show up when shoppers ask ChatGPT. Built for the way online stores actually work, on Shopify, WooCommerce and every other major platform.
Get your free ecommerce SEO auditOur clients
.svg?dpl=dpl_F6m6dVKAR3d13b2Km4whCyxB72T9){kind=small}
.svg?dpl=dpl_F6m6dVKAR3d13b2Km4whCyxB72T9){kind=small}
grows online stores in Google and in AI search. Category pages, product pages and a technical base that turn search traffic into revenue that keeps growing every month.
Ecommerce SEO for brands on Shopify, Magento, WooCommerce and every other major platform. One senior team handles both the strategy and the work: category structure, product content, technical fixes, links and visibility in ChatGPT and Google's AI Overviews.
From Search to Sale
From Search to Sale
Ecommerce SEO covers every step before a purchase, from broad research searches to searches for one specific product. We improve every stage: the technical foundation, your category structure, product pages and supporting content. So you reach shoppers at every step, not just where competition is fiercest.
- 01
Platform Audit
Every ecommerce platform has its own technical pitfalls. We start by understanding how your platform handles page addresses, duplicate pages, lists that run over several pages and filters: the details that make or break ecommerce SEO.
- 02
Category Structure
Your category structure decides which pages rank for which searches. We organise it so shoppers who are ready to buy land on the right page, and similar products stop competing with each other in Google.
- 03
Better Product Pages
Each product page is a landing page. We improve titles, descriptions, images and structured data (the code that lets Google show prices and reviews in the search results) to get seen and convince visitors to buy.
- 04
Buying Guides and Content
Buying guides, comparisons and category text that answer the questions shoppers search for and guide them toward your products. Content that earns links from other sites and drives sales.
- 05
Revenue Tracking
We connect SEO results to actual revenue, track which changes drive sales and keep refining based on what works.
We don't chase rankings.We engineer revenue.
Every category page, every product page, every internal link is judged on one thing: did it help make a sale. That's the discipline behind ecommerce SEO that keeps growing your revenue, not just traffic that bounces.
What clients say
Real ecommerce results in their own words
LASEO rebuilt our category structure so every sunglasses line ranks on the right search intent. Our organic revenue has been growing steadily since.
Our product pages did nothing in Google until LASEO rewrote the templates using the actual language our customers search with. Organic conversions have been significantly higher since.
LASEO gets premium ecommerce. They optimised our shoe pages without watering down the brand, and the organic sales show it.
LASEO rebuilt our category structure so every sunglasses line ranks on the right search intent. Our organic revenue has been growing steadily since.
Our product pages did nothing in Google until LASEO rewrote the templates using the actual language our customers search with. Organic conversions have been significantly higher since.
LASEO gets premium ecommerce. They optimised our shoe pages without watering down the brand, and the organic sales show it.
Google and AI search
Found in Google, and in the answers AI gives
More and more buyers ask ChatGPT, Perplexity or Google's AI Overviews before they click on anything. We make sure your brand shows up there too: as a source AI quotes and a brand it recommends.
More about AI SEOWhere your buyers search
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Copilot
Your free audit shows whether ChatGPT and AI Overviews mention you.
- 01
Answers AI wants to quote
Clear answers, facts and sources on your pages, so AI tools pick your site as the source.
- 02
A site AI can read
A clean technical base that tells AI tools exactly what you sell and who it is for.
- 03
Mentioned in the right places
Reviews, press and trusted sites: the signals AI uses to decide which brands to recommend.
- 04
Measured, not guessed
We test the questions your buyers ask and track how often AI tools mention you, next to your Google rankings.
Frequently asked questions about Ecommerce SEO at
The most common questions about ecommerce SEO, product page optimisation, cannibalisation, marketplaces and how to get started. No marketing fluff, just concrete answers from a specialist ecommerce SEO agency.
About LASEO
Question not listed?
A senior specialist is happy to answer it. Request your free audit, or call us directly.
Ecommerce SEO is the discipline of making online stores visible in search engines at the moment shoppers are ready to buy. It differs from regular SEO because it revolves around improving product pages in bulk, a category structure built around what people search for when they want to buy, technical SEO for platforms like Shopify, Magento and WooCommerce, and tying organic traffic to revenue per category.
Yes. More and more shoppers ask AI tools which product or store to choose before they search. We test the questions your buyers ask, make your product and category pages easy for AI tools to read and quote, and track how often ChatGPT, Perplexity and AI Overviews mention your store, next to your Google rankings. Your free audit includes a first check of your visibility in AI search.
Technical fixes on product pages and categories are usually visible in Google Search Console within 4 to 8 weeks. Ranking movement on commercial product searches typically takes 3 to 6 months, depending on competition and the authority of your domain. From month 3 onward, revenue starts to build on itself as more products and categories rank for more searches at the same time.
Revenue first, then revenue where organic search played a part in the sale, then the early signals: how often you show up in Google, clicks from people who don't search for your brand name, rankings, and whether Google stores your pages. Every monthly report ties SEO work to the categories and products it moved, so you see how organic search turns into real margin. No vanity metrics.
Cannibalisation is when several of your own pages compete for the same search, so none of them ranks well. We prevent it with a clear keyword plan (which page targets which search), clear signals to Google about which version of a page counts, and a strict category structure. Each search with buying intent gets one page. Internal links and rules for filter pages then keep product variants and filtered views from competing with the main product. It's the single problem that separates ecommerce SEO from content SEO.
Free ecommerce SEO audit
Get your free ecommerce SEO auditand grow your store.
Free and without obligation. A senior specialist goes through your store and sends you an expert report on what is holding back your revenue in Google and AI search, and what to fix first. No sales pitch. In your inbox within one business day.