Editorial-grade Link Building
Link building that earns links instead of begging for them.
We win editorial backlinks via digital PR, HARO commentary and data-led campaigns. Not 5,000 spam emails to broken inboxes a week.
- Relationship-led outreach to named editors
- Linkable assets built first, pitches second
- Monthly link velocity + DR uplift report
Trusted by ambitious brands worldwide
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Most link building agencies still run cold outreach at scale.We earn links by being citation-worthy, not by spamming inboxes.That is a slower model, by design.
Most link building agencies still run cold outreach at scale. We earn links by being citation-worthy, not by spamming inboxes. That is a slower model, by design.
Our link building team has placed editorial links in Forbes, NRC, The Next Web, Business Insider and over 600 mid-tier publications across Europe and North America. We use Ahrefs and Majestic to model authority gaps, Pitchbox and BuzzStream to manage relationships, MuckRack and Hunter.io to find the right editors, and HARO plus Connectively to surface expert-commentary opportunities your founder can answer in 15 minutes.
See link building case resultsHow a link building engagement runs
How a LASEO link building engagement runs
Five distinct phases, each with deliverables you can sign off and re-use. No black box, no proprietary 'link sauce' that locks you in.
- 01
Link gap audit (weeks 1-2)
Full backlink audit using Ahrefs and Majestic. We map your referring domain profile against your top three organic competitors, identify the 50 domains that link to them and not to you, and toxic-score your existing profile for disavow candidates. Deliverable: Ahrefs CSV export plus 20-page link gap report.
- 02
Authority targeting (week 2-3)
From the gap audit we narrow to the 30-50 domains that actually matter for your niche. Not just DR over 50, but topical relevance, real traffic, real editorial standards, and a journalist or editor we can reach by name. Deliverable: target list in Pitchbox with editor contact and pitch angle per domain.
- 03
Linkable asset creation (weeks 3-6)
We build the assets editors will cite: a proprietary statistics page, a data study from your internal numbers, an expert commentary library, or a benchmark report. Asset lives on your domain, optimised for citation. We co-write with your subject experts so the substance is real.
- 04
Outreach execution by name (ongoing)
Pitchbox and BuzzStream for pipeline, Hunter.io and MuckRack for editor discovery, HARO and Connectively for expert-commentary placements, podcast guest pitching for surrogate authority transfer. Every email goes out by name, with context that editor actually cares about.
- 05
Tracking and link velocity reports (monthly)
Linkody and Ahrefs for live link monitoring, link reclamation for unlinked brand mentions, monthly velocity report with DR distribution, referring traffic value, anchor text breakdown and the next 30-day forecast. Lost-link alerts within 48 hours.
Citation-worthy assets first,outreach to named editors second.
Most agencies start with a list and a pitch template. We start with the asset. A statistics page. A proprietary data study. An expert quote from your CEO that a journalist actually wants. Then we open the editor relationships we have spent eight years building. The links come because the content deserves them, not because we sent more emails.
What link building actually means in 2026
Link building, explained without the agency-speak
Buying links has been a Google policy violation for over a decade and they have gotten progressively better at detecting it. Real link building today is digital PR with an SEO brain attached: earn citations the way a brand newsroom does, but with intent on the anchor, the page and the topical relevance. The agencies still selling volume are selling something Google is actively discounting.
Digital PR vs cold outreach
Digital PR pitches a journalist a story they want to write because of the data, the hook, the timing. Cold outreach pitches a webmaster a guest post for SEO reasons. The first earns Forbes, NRC and The Next Web. The second earns a footer link on a site nobody reads.
HARO and expert commentary
HARO (now Connectively) and similar platforms let your founder respond to journalist queries with 200 words of expertise. A 15-minute response can earn an editorial link in a tier-one publication, with a real byline and real context. We manage the response library and the pipeline for you.
Broken link building
When a publication links to a dead resource on a topic you cover, you can pitch your equivalent as the replacement. We run scaled scans of relevant publications with Ahrefs and outreach via BuzzStream. Lower volume than digital PR, higher conversion when the relevance is tight.
Brand mention conversion and reclamation
Most established brands are mentioned online without being linked. We monitor for unlinked brand mentions via Ahrefs and Google Alerts, then reach out to convert the mention into a link. Often the easiest wins in the first 90 days of an engagement.
Podcast appearances and surrogate authority
Founder appearances on tier-one industry podcasts deliver an editorial link from the show notes plus a long-form thought-leadership artefact your sales team can use. We pitch the founder, prep the talking points, and place 2-4 podcasts per quarter for serious engagements.
What link building actually costs
Honest editorial link building runs EUR 5,000 to EUR 25,000 per month depending on volume, vertical competitiveness and asset complexity. A single editorial placement in a tier-one publication has a fully-loaded cost of EUR 400-1,500 when you account for asset creation, outreach time and relationship maintenance. Anyone offering 'high DA links' below that is selling networks.
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Why LASEO vs typical link agencies
Link building agencies compared honestly
There are legitimate use cases for cheaper link vendors. Here is where LASEO fits and where a different model is better.
Scale and template, hope nobody notices
- Scraped contact list, templated email blasted to 5,000 webmasters per month at 0.5 percent reply rate.
- Guest post networks, PBNs, paid placements disguised as 'editorial', directories.
- Whatever filler the network owner accepts, often written by a junior copywriter in 30 minutes.
- Manual action exposure on every campaign. Penguin algorithmic discounting on most placements.
- Volume of links built, average DR of network sites, no traffic or revenue attribution.
- When you stop paying, the network owner can revoke links. Often you lose 60-80 percent within 90 days.
Relationships and assets, earned editorially
- Curated editor list, named pitches with a story angle that fits their beat, 12-18 percent reply rate sustained over 24 months.
- Tier-one and mid-tier editorial publications, real journalists, no payment for placement, no network involvement.
- Linkable assets engineered to be cited: data studies, statistics pages, original research, expert commentary co-written with your team.
- Zero policy-violation exposure. Every link defensible to a Google reviewer in plain language.
- Editorial links acquired, DR plus referring traffic value, anchor distribution, Google-cached screenshots, organic traffic correlation.
- Editorial links are permanent unless the publication takes the article down. Contact list, asset templates and playbook are yours.
Link building at scale
Link building campaigns that paid back the retainer many times over
What our link building clients say
Editorial link building in their own words
Three prior agencies sold us 'high DA' guest post networks. Six months in, traffic was flat. LASEO ran a statistics campaign that landed us in Business Insider and TNW. Our DR moved from 38 to 54 in eight months, and money pages started ranking.
What I respect is that they walked us through a disavow before they pitched any new links. Cleaning up the old mess first, then building real authority. The link velocity report is the only SEO doc our CFO actually opens.
Their HARO response system is a small but underrated weapon. Our founder spends 20 minutes a week and we get two to four editorial placements a month in publications our sales team actually quotes back at us.
Three prior agencies sold us 'high DA' guest post networks. Six months in, traffic was flat. LASEO ran a statistics campaign that landed us in Business Insider and TNW. Our DR moved from 38 to 54 in eight months, and money pages started ranking.
What I respect is that they walked us through a disavow before they pitched any new links. Cleaning up the old mess first, then building real authority. The link velocity report is the only SEO doc our CFO actually opens.
Their HARO response system is a small but underrated weapon. Our founder spends 20 minutes a week and we get two to four editorial placements a month in publications our sales team actually quotes back at us.
Honest answers about link building 
What buyers actually ask before signing a link building retainer.
Editorial link building from a senior agency runs between EUR 5,000 and EUR 25,000 per month, depending on volume, vertical competitiveness and asset complexity. A single placement in a tier-one publication (Forbes, NRC, Business Insider) has a fully-loaded cost of EUR 400 to EUR 1,500 once you account for the linkable asset, the outreach time and the editor relationship maintenance. Anyone offering 'high DA links' below EUR 200 each is selling guest post network placements, paid-but-disguised links or PBN connections. Those carry real Google manual action exposure and rarely move organic rankings beyond a brief, reversible blip.
Link strategy call
Bring a link building problemto a senior consultant.
30 minutes with a LASEO link building consultant. We will not pitch. We will diagnose your current backlink profile, identify the top three editorial campaigns that fit your niche, and tell you whether we are the right partner for that work.
