Editorial link building
Link building services that editors say yes to.
Link building services from a senior team in Amsterdam and New York: links in real articles, earned with data and expert quotes.
- Links in real articles, no networks or paid links
- Personal pitches to editors we know by name
- Monthly report on new links and site authority
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SEMrush agency
Ranked #1 SEO agency in The Netherlands on Semrush
SEO for Google and AI
Found in Google, ChatGPT, Perplexity and AI Overviews
Link building services from a senior link building agency in Amsterdam and New York
Most link building still runs on mass emails to strangers. We pitch editors by name, with data and expert quotes, and earn links in articles people actually read. Authority that Google and ChatGPT both notice.
Most link building still runs on mass emails to strangers. We pitch editors by name, with data and expert quotes, and earn links in articles people actually read. Authority that Google and ChatGPT both notice.
LASEO is a 100% SEO agency in Amsterdam and New York: no ads, no social, no web design. Our link building services earn backlinks in real articles. The team has placed links in Forbes, NRC, The Next Web, Business Insider and over 600 mid-sized publications across Europe and North America. We find the sites where your competitors get links and you do not, build relationships with the editors behind them and turn your expertise into stories for digital PR. Prefer to hand it all over? Read how to outsource link building, or see what link building costs.
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Link building campaigns that paid back their cost many times over
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earns links in articles people read, not on sites that exist to sell them. Data, stories and expert quotes, pitched by name to the editors who cover your market.
Link building services that hold up when Google looks closely. We start with content worth linking to, then pitch the editors behind the publications your buyers read. Every link is white hat, shows up in your monthly report and builds the authority that helps you rank in Google and get mentioned in AI answers.
Related services: Digital PR, Penalty Recovery, Outsource Link Building, Link Building Pricing, SEO Copywriting, AI SEO and Fintech SEO Agency.
How a link building engagement runs
How a LASEO link building engagement runs
Five phases, each with results you can approve and reuse. No black box, no secret 'link sauce' that locks you in.
- 01
Backlink audit against your competitors (weeks 1-2)
We list every site that links to you and compare it with your three biggest competitors in Google. That shows the 50 sites that link to them and not to you. We also check your existing links for harmful ones, the kind you may want Google to ignore (a disavow). You get the full data plus a 20-page report on the gap.
- 02
Choosing the sites that matter (weeks 2-3)
From that list we pick the 30-50 sites that actually matter in your market. Not just an authority score (Domain Rating) above 50, but sites that cover your topic, get real visitors, have real editorial standards and have a journalist or editor we can reach by name. You get the target list with the editor and the story angle for each site.
- 03
Creating content worth linking to (weeks 3-6)
We create the content editors will want to quote: a statistics page, a study based on your own numbers, a set of ready-to-use expert quotes, or a benchmark report. It lives on your website and is built to be quoted. We write it together with your own experts, so the substance is real.
- 04
Personal outreach to editors (ongoing)
We find the right editor at each publication, keep track of every conversation, answer journalists who are looking for expert quotes (through platforms such as HARO) and pitch your founder as a podcast guest. Every email goes to a named person, with a story that editor actually cares about.
- 05
Link tracking and reports (monthly)
We monitor every link as it goes live, and ask sites that mention your brand without a link to add one. Each month you get a report: how many links came in, how strong the linking sites are, the visitors they send you, the words used to link to you (anchor text) and a forecast for the next 30 days. If a link disappears, you hear about it within 48 hours.
Content worth quoting first,personal pitches to editors second.
Most agencies start with a list and a template email. We start with something worth linking to. A statistics page. A study built on your own data. An expert quote from your CEO that a journalist actually wants. Then we contact the editors we have spent eight years building relationships with. The links come because the content deserves them, not because we sent more emails.
What our link building clients say
Editorial link building in their own words
LASEO builds links you do not have to hide from your brand. No guest-post farms, real tier-A PR coverage with sensible anchor distribution.
For a premium brand like ours link building cannot look shady. LASEO only works with domains we would happily cite ourselves.
Our backlink profile was thin for years. LASEO built targeted links via digital PR and sport media and our authority climbed steadily.
LASEO builds links you do not have to hide from your brand. No guest-post farms, real tier-A PR coverage with sensible anchor distribution.
For a premium brand like ours link building cannot look shady. LASEO only works with domains we would happily cite ourselves.
Our backlink profile was thin for years. LASEO built targeted links via digital PR and sport media and our authority climbed steadily.
Google and AI search
Found in Google, and in the answers AI gives
More and more buyers ask ChatGPT, Perplexity or Google's AI Overviews before they click on anything. We make sure your brand shows up there too: as a source AI quotes and a brand it recommends.
More about AI SEOWhere your buyers search
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Copilot
Your free audit shows whether ChatGPT and AI Overviews mention you.
- 01
Answers AI wants to quote
Clear answers, facts and sources on your pages, so AI tools pick your site as the source.
- 02
A site AI can read
A clean technical base that tells AI tools exactly what you sell and who it is for.
- 03
Mentioned in the right places
Reviews, press and trusted sites: the signals AI uses to decide which brands to recommend.
- 04
Measured, not guessed
We test the questions your buyers ask and track how often AI tools mention you, next to your Google rankings.
Honest answers about link building
What buyers ask before they hire a link building agency.
About LASEO
Question not listed?
A senior specialist is happy to answer it. Request your free audit, or call us directly.
Editorial link building from a senior agency, meaning links in real articles, runs between EUR 5,000 and EUR 25,000 per month, depending on how many links you need, how competitive your market is and how much content has to be made. A single link in a top publication (Forbes, NRC, Business Insider) costs EUR 400 to EUR 1,500 all in, once you count the content, the outreach time and keeping the editor relationship going. Anyone offering 'high DA links' (links from sites with a high authority score) below EUR 200 each is selling links from guest post networks, paid links in disguise or private blog networks. Those carry a real risk of a manual penalty from Google and rarely move rankings beyond a short bump that disappears again.
Expect 4 to 7 months before you see real ranking movement from a clean link building program. The first 90 days go to the backlink audit, cleaning up harmful links if needed (a disavow file asks Google to ignore them), creating content and the first outreach. Months 3 to 4 bring the first wave of links in real articles. Months 4 to 7 are when Google starts counting those links, your authority on the topic builds up and the pages that make you money start moving on competitive searches. Anyone promising ranking jumps in 30 days is either targeting easy, low-competition searches or using a method that will not survive the next Google update.
White-hat only, meaning within Google's rules: links in real articles. We do not use private blog networks (fake sites built to sell links), link farms, guest post networks built for SEO, paid links dressed up as editorial, old domains redirected to your site, or comment and forum spam. We can explain every link we earn to a Google reviewer in plain words, and it would hold up if Google's team reviewed your site by hand. Grey-hat tricks work for a while, but Google has closed one shortcut after another since 2012. We have repaired enough penalised sites for clients who used grey-hat in the past to know the math does not work over 24 months.
Yes. Private blog networks (PBNs: groups of fake sites built to sell links) and link networks clearly break Google's rules. Google's systems ignore those links automatically, and you also risk a manual penalty. The math fails too: a typical PBN link costs EUR 50 to EUR 200 to buy, passes almost no real authority once Google spots the network, and disappears when the network owner gets caught or stops paying for hosting. If your current SEO partner sells them under any name (premium guest posts, niche edits, placements on old domains), ask them to defend each link to a Google reviewer. They cannot.
Three layers. First, the links themselves: how many we earned per month, how strong the linking sites are, which words link to you and how well each site fits the pages that make you money. Second, your authority: how your Domain Rating (the authority score in Ahrefs) develops, the visitors the links send you and how many relevant sites link to you compared with your competitors. Third, the layer that matters: rankings and traffic. We track 50 to 100 commercial keywords, compare ranking movement with the new links per topic, and report every month. Any single number on its own (an authority score alone, link volume alone) is vanity.
Free backlink audit
Get your free backlink auditfrom a senior consultant.
Free and without obligation. A senior consultant reviews the links pointing to your site, shows you where you fall behind your competitors and names the three link campaigns that fit your market best. No sales pitch. And if we are not the right partner for the work, we will tell you.