The case
TalentCare, a leading healthcare recruiter in the Netherlands, came to LASEO with the challenge of increasing their online visibility and generating more qualified leads inside the healthcare space. We built a focused SEO strategy that significantly improved their findability and took lead generation to a new level.
Recruitment SEO is its own discipline. Google Jobs, local search intent, and the competition from large job boards demand an approach we know inside and out.
The result
300+ organic applications per month, a 42% conversion uplift, and 30+ job pages ranking in Google's top 3. TalentCare keeps growing a bigger talent pool every single month.
By combining Google Jobs and local SEO with strong recruitment copywriting, we attract candidates who don't just click but actually apply.
0+
Applications
More than three hundred organic applications a month from Google Jobs and local search.
0%+
Conversions
A 42% conversion uplift driven by sharper job pages, smarter CTAs, and focused CRO.
0+
Top 3 positions
Over thirty job and category pages in Google's top 3 for the toughest healthcare keywords.
The approach
We put Google Jobs, local SEO, and purposeful copywriting at the center. On top of that we built a conversion-focused job flow: from search result to completed application, with no unnecessary steps in between.
That's growing TalentCare into a brand you can't miss on Google when it comes to healthcare recruitment.
