SEO Reporting & Dashboards
SEO reporting your CFO actually reads on one page.
SEO reporting from a senior team in Amsterdam and New York: one page a month in revenue, plus a live dashboard for your analyst.
- One-page scorecard for leadership, not 50 pages
- Revenue per landing page, not traffic graphs
- Leads followed through to closed deals in your CRM
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Trusted by ambitious brands worldwide
SEMrush agency
Ranked #1 SEO agency in The Netherlands on Semrush
SEO for Google and AI
Found in Google, ChatGPT, Perplexity and AI Overviews
SEO reporting from a senior SEO agency in Amsterdam and New York, tied to revenue
Most SEO reports drown leadership in charts that nobody reads. Ours fit on one page: revenue, rankings, technical health, and how often ChatGPT and AI Overviews name your brand. A number your CFO can budget against.
Most SEO reports drown leadership in charts that nobody reads. Ours fit on one page: revenue, rankings, technical health, and how often ChatGPT and AI Overviews name your brand. A number your CFO can budget against.
LASEO is a 100% SEO agency in Amsterdam and New York: no ads, no social, no web design. Our SEO reporting is built on one principle: every number on the page answers a question your CMO or CFO is already asking. Organic revenue per service line, how clicks turn into revenue per landing page, rankings on the keywords that bring in pipeline, technical health since last month and a 30-day forecast. Everything else lives in a live SEO reporting dashboard for the analyst who wants to dig deeper. Want to know where you stand first? Start with an SEO audit, or see how we run ongoing SEO.
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turns SEO reporting into one page your leadership actually reads. Revenue, rankings, technical health and AI visibility each month, with a live dashboard for everything else.
SEO reporting works when every number answers a question leadership already asks. We set up the tracking, build the dashboard and deliver one page each month, including how often AI search tools like ChatGPT mention your brand. Every quarter we sit down with you to decide what to stop, what to keep and where to double down.
Part of SEO Consulting. Related services: SEO Audit, Competitive Analysis, Ongoing SEO Management, Keyword Research and SEO Training.
How a reporting engagement runs
How a LASEO SEO reporting engagement runs
Five phases that take your reporting from kick-off to a steady monthly rhythm. First agree on what each stakeholder needs, then build the dashboards, then make the scorecard a monthly habit.
- 01
Agreeing what leadership needs (week 1)
We interview your CMO, CFO and head of digital separately to understand what each one actually needs to see. The CMO wants the channel mix and a forecast, the CFO wants revenue attribution and the trend in customer acquisition cost, the digital lead wants tactical detail. The scorecard structure follows from these three conversations.
- 02
Setting up the tracking (weeks 2-3)
We check and fix the conversions you track in Google Analytics, set up page-level monitoring in Google Search Console and configure rank tracking for your priority keywords. When linking to your CRM is in scope, we connect Salesforce or HubSpot using tagged links and a visitor ID that follows each lead from website to CRM.
- 03
Building your dashboard (weeks 3-4)
A custom dashboard in Looker Studio, Google's free dashboard tool, combining Google Analytics, Google Search Console, your rank tracker and your CRM. You can break everything down by landing page, keyword group, device, country and traffic source. It is documented in a handbook where your team already works, so your team can maintain it after we hand over.
- 04
Monthly one-page executive scorecard (ongoing)
Delivered on the second working day of every month. Organic revenue per service line, how clicks from Google Search Console turn into revenue, ranking changes on the keywords that bring in pipeline, technical health (errors Google runs into, how fast pages respond, whether your structured data is valid) and a 30-day forecast. One A4 PDF. Read in five minutes.
- 05
Quarterly business review (every 90 days)
A 90-minute working session with your leadership. We go through the last three scorecards, point out the trends, propose what to stop and where to double down, and set the priorities for the next quarter. The result is an updated 12-month plan.
An executive scorecard,not a 50-page slide deck.
Every month we deliver one PDF page and one live dashboard link. The PDF is for the CMO, CFO and CEO: revenue, rankings, technical health, forecast. The dashboard is for your in-house analyst and SEO lead: every number can be broken down by landing page, keyword, device and country. Two deliverables, two audiences, one source of truth.
What our reporting clients say
Senior reporting in their own words
LASEO reports are the first our sales team actually reads. No vanity metrics, just revenue impact and what drove it.
A single dashboard, clickable drill-downs and clear takeaways. Our leadership finally gets SEO without needing an explainer.
Our SEO reporting was custom-built by LASEO on top of our GA4, GSC and Shopify data. We get exactly what we need, nothing more and nothing less.
LASEO reports are the first our sales team actually reads. No vanity metrics, just revenue impact and what drove it.
A single dashboard, clickable drill-downs and clear takeaways. Our leadership finally gets SEO without needing an explainer.
Our SEO reporting was custom-built by LASEO on top of our GA4, GSC and Shopify data. We get exactly what we need, nothing more and nothing less.
Google and AI search
Found in Google, and in the answers AI gives
More and more buyers ask ChatGPT, Perplexity or Google's AI Overviews before they click on anything. We make sure your brand shows up there too: as a source AI quotes and a brand it recommends.
More about AI SEOWhere your buyers search
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Copilot
Your free audit shows whether ChatGPT and AI Overviews mention you.
- 01
Answers AI wants to quote
Clear answers, facts and sources on your pages, so AI tools pick your site as the source.
- 02
A site AI can read
A clean technical base that tells AI tools exactly what you sell and who it is for.
- 03
Mentioned in the right places
Reviews, press and trusted sites: the signals AI uses to decide which brands to recommend.
- 04
Measured, not guessed
We test the questions your buyers ask and track how often AI tools mention you, next to your Google rankings.
Honest answers about SEO reporting
The questions we hear most before an SEO reporting engagement starts.
About LASEO
Question not listed?
A senior specialist is happy to answer it. Request your free audit, or call us directly.
We measure SEO ROI as organic revenue per landing page from Google Analytics, plus the conversions organic search helped bring in, divided by the full cost of the engagement. For B2B clients on Salesforce or HubSpot we go further with closed-loop attribution: tagged links and a visitor ID passed into the CRM, so organic leads are traced to deals won, not just form fills. The scorecard shows three views: first-visit revenue (the acquisition view), last non-direct visit revenue (the conversion view) and pipeline attributed in the CRM (the view your CFO defends in budget meetings). Reporting that only shows sessions or rankings is not measuring ROI. It is measuring activity.
No. Universal Analytics, the old version of Google Analytics, was retired in July 2023 and stopped collecting new data. Properties that had not moved to GA4 (the current Google Analytics) by then have a hard gap in their history. If you still pull data from the old version into reports, you are looking at frozen numbers from over a year ago. Every LASEO reporting engagement starts with a GA4 audit: are events recorded correctly, are conversions set up, is enhanced measurement switched on, is Google Search Console linked. If your GA4 was set up in a hurry to meet the deadline, there is almost certainly cleanup work to do before the scorecard can be trusted.
It depends on the question you are answering. First-click attribution gives organic search credit for bringing in the visitor, which is the honest view for acquisition decisions: which channels bring new prospects in. Last non-direct click is the Google Analytics default and gives organic search credit for the visit that converted, which is the honest view for conversion decisions: which channels turn intent into revenue. We show both in every monthly scorecard, so leadership sees the acquisition view and the conversion view side by side instead of arguing about which model is 'correct'.
Yes, when we set up closed-loop attribution. It works like this: tagged links (UTM parameters) on every page organic visitors land on, a visitor ID passed to your CRM record when someone fills in a form, and a custom field on the lead and opportunity in Salesforce or HubSpot that records the first and last channel. From there your reporting team can add up deals won per channel, and your SEO scorecard pulls the same numbers directly. Setup typically takes two to three weeks, depending on how clean your CRM is and how consistently you already tag your links. It is the single most valuable step in B2B SEO reporting, and the one most agencies skip.
Monthly for the executive scorecard, quarterly for the business review, live for the dashboard. The monthly scorecard is timed so your team can use it in its own monthly review. The quarterly business review is a 90-minute working session every 90 days where decisions actually get made about what to stop, keep and double down on. The dashboard runs continuously, and your in-house analyst digs into it whenever a question comes up. Weekly reports are noise unless something is actually on fire. Fortnightly reports break the rhythm without adding anything useful.
Free SEO reporting audit
Get your free SEO reporting auditfrom a senior consultant.
Free and without obligation. A senior consultant reviews your current reporting and your site. You get an expert report on what holds your site back in Google and AI search, the gaps your CFO is going to ask about, and what to fix first. No sales pitch. And we tell you whether we are the right partner to fix them.