In-house SEO training your team actually uses.

What in-house SEO training covers

In-house SEO training is a private workshop for one company, built around the people in the room. Day one covers Google Search Console, Google Analytics and keyword research. Day two covers technical SEO, structured data (the code behind stars, prices and FAQs in Google) and content briefs. An optional third day adds link building, AI search and international SEO.

Every exercise runs in your own tools, with view-only access we set up beforehand. Attendees leave with a signed LASEO certificate and a take-home toolkit with templates, recorded sessions and the slide deck, so the SEO workshop keeps working long after the last day.

Why teams choose LASEO for SEO training

LASEO does exactly one thing: SEO. Brands like Philips, Bang & Olufsen and Bugaboo trust us with their organic growth, and the senior consultants who run that work also lead every session. When your developer asks a hard question, the answer comes from real experience, not from a slide.

Unlike an open course, the training is built fresh for your team and priced as one workshop for the whole group, not per seat. Mixed teams of marketers, writers and developers work best, because SEO sits between those roles. Want senior help after the training? Look at our monthly SEO services.

SEO training that includes AI search

Your buyers increasingly ask ChatGPT, Perplexity and Google's AI Overviews before they visit a site. That is why the curriculum can include a module on getting cited in AI answers and AI Overviews, or a full day on AI search alone. Your team learns how to make pages easy for AI tools to read and quote, and how to get the brand mentioned where AI draws its answers from.

We show your team how to test the questions buyers ask and how to track how often AI tools mention your brand, next to your Google rankings. It is the same way we work for our own clients, explained on our AI SEO page.

SEO training, explained without the bootcamp pitch

Booking a private SEO training is closer to hiring a senior consultant for a short project than to signing up for a course. You pay for senior teaching time, a custom curriculum, exercises on your own data and a follow-up period long enough for the learning to stick. Generic courses cost less per seat and teach less per seat. That is fine for individuals, but rarely the right fit for a team that will run SEO itself.

Private workshop vs open course

A private SEO workshop is built for one team and uses its data. An open course is built for fifty strangers and uses generic examples. The pricing reflects that: a private workshop has one price for the whole team, a course is priced per seat. For a team of more than three people the maths usually favours the private workshop.

Senior trainer vs certified instructor

Certified instructors have passed a vendor's programme and can teach it. Senior trainers have run SEO for large clients for years and bring that scar tissue into the room. When your developer asks why the language versions of a JavaScript-heavy site do not show up properly in Google, the senior trainer answers from real experience, not from a slide.

Theoretical training vs hands-on training

Most SEO training stays in slides. Our format is roughly 40% slides and 60% exercises in the team's own tools. The real change made live at the end of the workshop matters more than the number of slides. A team that has analysed one real group of keywords in its own Google Search Console learns more than a team that has watched five examples from someone else's site.

One-off training vs training plus follow-up

A training event ends when the day ends. A training with follow-up ends when the team has made two or three real changes after the workshop, with a senior checking the work. The follow-up is where most of the learning sticks, which is why our 30-day Slack channel is part of the price, not an upsell.

Generic curriculum vs custom curriculum

A generic SEO course covers the standard chapters: keyword research, on-page, technical, links, measurement. A custom curriculum keeps those chapters and rebuilds every example on your own website. Same principles, your vocabulary. The difference shows three months later: either the team still applies what it learned, or it has quietly drifted back to old habits.

Pricing reality for senior SEO training

A private 2-3 day SEO workshop with a senior trainer runs EUR 8,500 to 18,000 in Europe, depending on scope, team size and whether advanced modules are included. Open courses on Coursera or Udemy run EUR 50 to 200 per seat. The trade-off is depth, examples from your own site and access to the trainer afterwards. Decide based on whether your team needs to learn about SEO or actually do it.