SEO content strategy
Content strategy services that win whole topics.
Content strategy services from an SEO agency in Amsterdam and New York: audit, topic map, briefs and a content calendar we run for you.
- One main page per topic, plus 5-8 supporting articles
- Every brief tied to a search topic and to revenue
- Found in Google, ChatGPT and AI Overviews
50k+
Visitors
30+
Top 3 positions
60%+
Conversions
Trusted by ambitious brands worldwide
SEMrush agency
Ranked #1 SEO agency in The Netherlands on Semrush
SEO for Google and AI
Found in Google, ChatGPT, Perplexity and AI Overviews
Content strategy services from a senior SEO agency in Amsterdam and New York
Most agencies sell content strategy as a list of blog titles. We plan linked pages around what your buyers search for, so Google and ChatGPT see you as the source, one topic at a time.
Most agencies sell content strategy as a list of blog titles. We plan linked pages around what your buyers search for, so Google and ChatGPT see you as the source, one topic at a time.
LASEO is a 100% SEO agency in Amsterdam and New York, and our content strategy services start where most stop: with an audit and advice on what to remove. Then a topic map of main pages and supporting articles, built around the searches your buyers actually do, using keyword research and a content gap analysis. Then briefs that spell out the internal links and the subtopics each piece must cover, and a 6-12 month content calendar. Our SEO copywriters can write the pieces too. Sometimes deleting beats publishing, and we will tell you when.
Get your free content strategy auditOur clients
.svg?dpl=dpl_F6m6dVKAR3d13b2Km4whCyxB72T9){kind=small}
.svg?dpl=dpl_F6m6dVKAR3d13b2Km4whCyxB72T9){kind=small}
turns your blog into topics you own, with main pages and linked articles that answer what your buyers search for, in Google and in AI search tools like ChatGPT.
An SEO content strategy decides what to publish, in what order, how it links together and what to delete. We deliver the audit, the topic map, the briefs and the calendar, and keep it running with a content refresh for pieces that stall.
Part of SEO Copywriting. Related services: Blog Writing, Content Refresh and Content Gap Analysis.
How a content strategy engagement runs
How a LASEO content strategy engagement runs
Five phases in the first 90 days, then an ongoing cycle where results build on each other. No 60-slide strategy deck, no abstract personas, no wishlist of topics nobody acts on. Everything we deliver is something your team actually works with.
- 01
Content audit: what to keep, fix or remove (weeks 1-2)
We list every page on your site using a full site scan and Google Search Console. Each page is scored on impressions, clicks, links from other sites and how well it fits your topics. The result: a verdict per page (delete, merge, update or keep), plus a plan for where removed pages should redirect. Often 20-40% of the existing blog gets cut. A leaner site is easier to rank than a bloated one.
- 02
Topic map: main pages + 5-8 supporting articles (weeks 2-4)
We compare your content with three to five competitors using Ahrefs and Semrush, and plan 4-8 main topics. Each main page gets 5-8 supporting articles, each answering a specific question. The result is a topic map showing what searchers want, the target search per page, how the pages link to each other, and which sales page each group supports.
- 03
Content calendar with a 6-12 month plan (weeks 4-5)
The plan is ordered by impact versus effort and by what depends on what (main pages before supporting articles, core topics before side topics). It lives in our project tool or yours, with writers assigned, draft deadlines, review steps, publish dates and moments to update. We review it monthly with your CMO.
- 04
A brief for every planned piece (ongoing)
Each brief covers the group of searches to target, what Google currently shows for them, the recommended heading structure, the subtopics and questions to cover, the type of structured data, links to and from other pages, a target length, and the sales page the piece must support. Roughly 20 briefs per quarter. Your writers (or ours) write against them.
- 05
Tracking results and updating what stalls (ongoing)
A monitoring tool watches every page for unintended changes. Google Search Console and Google Analytics track search growth, clicks and the sales each piece helps bring in. Pieces that stall after 90 days get a fresh brief and an update. Pieces that keep growing get extra supporting articles. The topic map is updated every quarter.
Become Google's go-to source,one topic at a time.
We stop treating your blog as a content calendar and start treating it as a map of topics. Each main page owns one theme. Each supporting article earns its place by answering one specific question, with links back to the main page. The results build on each other because Google can finally see how deep your knowledge goes.
What our content strategy clients say
Topical authority in their own words
LASEO prioritised our content strategy on real search demand, not what the marketing team found interesting. The organic traffic difference showed up fast.
We finally have a content plan that maps onto what customers search at each stage. LASEO built the strategy and the editorial team delivers.
LASEO mapped the right content to every buyer-journey stage and the impact on assisted conversions is clear in GA4.
LASEO prioritised our content strategy on real search demand, not what the marketing team found interesting. The organic traffic difference showed up fast.
We finally have a content plan that maps onto what customers search at each stage. LASEO built the strategy and the editorial team delivers.
LASEO mapped the right content to every buyer-journey stage and the impact on assisted conversions is clear in GA4.
Google and AI search
Found in Google, and in the answers AI gives
More and more buyers ask ChatGPT, Perplexity or Google's AI Overviews before they click on anything. We make sure your brand shows up there too: as a source AI quotes and a brand it recommends.
More about AI SEOWhere your buyers search
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Copilot
Your free audit shows whether ChatGPT and AI Overviews mention you.
- 01
Answers AI wants to quote
Clear answers, facts and sources on your pages, so AI tools pick your site as the source.
- 02
A site AI can read
A clean technical base that tells AI tools exactly what you sell and who it is for.
- 03
Mentioned in the right places
Reviews, press and trusted sites: the signals AI uses to decide which brands to recommend.
- 04
Measured, not guessed
We test the questions your buyers ask and track how often AI tools mention you, next to your Google rankings.
Honest answers about SEO content strategy
The questions we hear most before a content strategy engagement starts.
About LASEO
Question not listed?
A senior specialist is happy to answer it. Request your free audit, or call us directly.
Content marketing is broader: brand storytelling, social media, email nurturing and lead magnets across the whole sales funnel. SEO content strategy is the part focused on search: what people look for, becoming the trusted source on a topic, and how your pages fit together to rank. The two share writers and material but answer different questions. Content marketing asks 'how do we connect with our audience?'. SEO content strategy asks 'which searches can we realistically own, in which order, and how does that grow into organic revenue?'. We work on the second and stay disciplined about it, because mixing the two is how most strategies lose their edge.
Almost never. Two to four well-briefed pieces a month, following a clear topic map, outperform eight thin posts a month chasing trending keywords. We have seen sites publish weekly for two years while their organic clicks declined, because nothing connected the pages. The right pace is the one your topic map needs: enough supporting articles per quarter to complete each topic, plus updates of older pieces running alongside. Most clients land between eight and twelve new pieces per quarter, plus four to six updates. A good brief and solid internal links matter more than raw volume.
Both, depending on what you need. We always deliver the strategy, the topic map, the briefs and the content calendar. Writing is a separate decision: we have in-house senior writers for technical, B2B SaaS and ecommerce content, and we work with vetted freelancers for specialist industries. Some clients use our briefs with their own writers, others ask us to deliver the finished pieces too. Pricing is split clearly so you can pick the model that fits your team. Either way the brief comes from us, and that is where most of the SEO value is.
Four numbers, every month. First, organic clicks per topic from Google Search Console. Second, ranking movement on the searches we track for each topic (not vanity keywords). Third, revenue or leads from organic landing pages, measured in Google Analytics or with your own attribution model. Fourth, content health: pieces published versus planned, how many updates are done, and how many pages still have no links pointing to them. Vanity metrics like total traffic and bounce rate are not on our scorecard. If a piece keeps gaining clicks and sends people to a page that converts, it works. If it does not after 90 days, it gets updated or removed.
First signal in 90-120 days, results that clearly build on each other from month six onward, and full authority on a topic typically in months nine to fifteen. The audit and cleanup often produce an early lift in four to eight weeks, because removing thin content lets the remaining pages perform better. Brief production starts in week four, the first new pieces go live in weeks six to eight, and ranking movement on those first articles shows up two to three months after publication. Anyone promising content strategy results in 30 days is either deleting aggressively or overselling. A real content strategy is an asset that keeps growing, not a campaign.
Free content strategy audit
Get your free content strategy auditfrom a senior strategist.
Free and without obligation. A senior content strategist looks at your current content and sends you an expert report on what holds it back in Google and AI search, and what to fix first: removing, updating or building new main pages. No sales pitch.