Radar™
Hear your market. Find your place in it.
Your SEO tools show where you rank. Radar shows where you stand in the conversation: what competitors say, what you say and what nobody says yet.
What they say and what you say, side by side.
This is how a market looks in Radar: every claim with who makes it, how often your audience asks about it, and what changed since you last looked.
- Quality you can trust.Homepage
- Premium quality, always.Ad
- Uncompromising quality.Social post
- The highest quality.Homepage
- Competitor B6 weeks ago
Started talking about sustainability, and talks less about price.
- Competitor C3 weeks ago
Now says AI-powered in most of its ads.
- Competitor ALast week
Dropped “trusted by thousands” from its homepage.
- 1
The room on the map
Claims high on the left are what your audience asks about and hardly anyone says. That is where a position can be built.
- 2
Who says what
Every claim next to every brand, with your own column in it. Blind spots and copycat messages stand out straight away.
- 3
Quotes, not just scores
Behind every number are the words people actually read. You compare them side by side and judge for yourself.
Eight ways to read your market.
Each view answers one question a marketing team keeps asking, and they all draw on the same map.
- 01
Message map
All claims in your market in one picture, and how loudly each one is made.
The whole field - 02
Competitor voice
What each competitor says most often, and where it says it.
Per brand - 03
Your voice
What your own channels really say, measured the same way as everyone else.
Your channels - 04
Overlap
Where your message sounds like everyone else's, with the quotes to prove it.
Quotes side by side - 05
Open ground
What your audience asks about and no brand answers yet.
Questions against claims - 06
Shifts
When a competitor changes its story, you see what changed and when.
Changes over time - 07
Audience questions
The questions and doubts people raise in public, in their own words.
Public conversation - 08
Share of voice
How much of the conversation is about you compared to your competitors.
Week by week
Your SEO tools answer a different question.
Radar does not replace them. SEO tools measure what people search for and where you rank. Radar looks at what gets said, by you and by everyone around you.
Where do we rank for this term?
What do we say about ourselves, and who else says it?
How many people search for it?
What do people say and ask when they talk about it?
Which pages do competitors rank with?
Which promises do competitors build their story on?
Which terms are we missing?
Which message is nobody in our market claiming?
- Social posts
- Forums and communities
- Reviews
- Ads
- Competitor websites
- News and press
- Your own channels
Built on three agreements.
Only what is public.
Radar listens to what brands and people say in the open. It does not look at private messages or closed groups.
Words before scores.
A number without the quote behind it tells you little. Every score in Radar leads back to the words people actually read.
You decide the position.
Radar shows the market and where the room is. Which message fits your brand stays a choice for you and your team.
Made by LASEO, next to our SEO work.
SEO decides where you show up. Radar helps you decide what to say once you are there.
Yourambition,ourexpertise
We work with ambitious brands to engineer organic growth that compounds. Tell us where you want to rank.