Copywriter
You're a language nerd who also loves data. You write product pages that sell, blogs that rank and headlines that stick. LASEO is looking for a Copywriter who turns words into results.
Interested?
Apply directly via the form below or get in touch.
NL or US based role: you need to be located in the Netherlands or in New York.
- Write copy that ranks first in Google and genuinely moves people?
- Use AI tools as your smartest colleague, without losing your own voice?
- Write for brands like Toyota, SONOS and Berlin's TV Tower?
- Be part of a close-knit team that celebrates success together?
4 x 'YES'? Then read on!
We are LASEO, an SEO agency from Amsterdam that does exactly one thing: organic growth. Technical SEO, content, link building and AI search under one roof, for brands like Philips, Bugaboo, Bang & Olufsen and Toyota.
As Copywriter you create content that resonates and performs. You take content strategy, search intent, the customer journey, data and tone of voice into account. You write audience-first: reader first, search engine second. Because content that genuinely helps people is exactly what Google and AI search engines want to show.
AI is a fixed part of your work. You know how to use smart prompts to research faster, set up structures and test variations, and you also know when to pick up the pen yourself. You're one of the first to try new tools and show how they make our work better.
You work closely with our SEO specialists, who hand you briefs full of data and opportunities, and with clients who value your writing. And you're part of a team that learns, inspires, pushes boundaries and celebrates wins together. Friday afternoon drinks included.
What you'll do
You make sure our clients' content ranks and resonates. In practice:
- You write SEO content for (international) clients: category pages, product copy, blogs, guides and landing pages.
- You turn SEO briefs into copy that reads well and nails the search intent.
- You switch effortlessly between tones of voice, from business-like B2B to playful lifestyle.
- You optimize existing content based on data from Search Console and GA4.
- You write meta titles and descriptions that stand out in search results and earn the click.
- You use AI tools and prompt engineering smartly for research, structure and speed.
- You figure out how AI can be integrated further into our content workflows.
- You think along about content strategy and pitch your own topics and ideas.
What your week looks like
Monday
A brief from an SEO specialist: a new category structure for an international webshop. You dive into search intent and the competition.
Tuesday
Writing day. Ten category texts that sell and rank, in the brand's tone of voice.
Wednesday
You test a new AI workflow for product copy and show the team how much time it saves.
Thursday
You rewrite a blog that needs to move from page 2 to page 1, based on Search Console data.
Friday
Client feedback: 'This is exactly our voice.' Then drinks.
Your first year
Month 1
You know how we work and the tone of voice of your first clients, and your first texts are live.
Month 3
You write independently for multiple clients and see your first texts climb in Google.
Month 6
You've developed your own AI workflow that the whole content team uses.
Month 12
You're a trusted name for your clients and think along about their entire content strategy.
What you bring
For this role we're looking for someone who writes Dutch at a native level and holds their own in English too.
- A bachelor's or master's degree (HBO/WO).
- 1+ years of experience as a content marketing copywriter.
- Preferably experience at a digital marketing or SEO agency.
- You understand SEO copywriting and digital content best practices.
- You switch from professional to playful tone in an instant.
- Native-level Dutch and professional English.
- Analytical, proactive and flexible.
- You work independently but know when to collaborate.
- You're a language perfectionist who spots every grammatical mistake.
Nice to have
- Experience with e-commerce content: category pages and product copy.
- You also write well in a third language, such as German.
- Experience with WordPress, Shopify or another CMS.
- A portfolio of texts with results you can show.
What we offer
Good writing deserves a good place to happen. Here's what you get:
- A competitive salary with excellent benefits.
- The option to work 4 days per week.
- A collaborative, open company culture.
- Opportunities to grow in the areas you excel in.
- Training & development programs to boost your skills.
- An NS Business Card for your commute.
- Healthy, delicious meals at the office and free bootcamp sessions.
- A high-end laptop and a workspace in the heart of Amsterdam.
- Monthly team events, outings and Friday afternoon drinks.
Our process is short: a 30 minute intro call, an in-depth conversation around a real case, and a final chat with the team.
Ready to write content that ranks and resonates? Apply through the form below and tell us about a piece of writing you're proud of.
(Acquisition in response to this job posting is not appreciated.)
Applying as Copywriter
Ready for yournext step?
Work with a team that loves what they do, for brands that matter. Room to grow, freedom to create, and projects you can be proud of.
