Ecommerce content marketing
Ecommerce content strategy that sells.
Ecommerce content strategy by senior strategists in Amsterdam and New York: buying guides, comparisons and category copy that sell.
- A content plan built on your revenue per category
- A monthly dashboard of revenue per piece of content
- Found in Google, ChatGPT and AI Overviews
50k+
Visitors
30+
Top 3 positions
60%+
Conversions
Trusted by ambitious brands worldwide
SEMrush agency
Ranked #1 SEO agency in The Netherlands on Semrush
SEO for Google and AI
Found in Google, ChatGPT, Perplexity and AI Overviews
Ecommerce content strategy from a senior SEO agency in Amsterdam and New York
Most agencies sell ecommerce content as a blog calendar. We build it around the categories that earn you money: buying guides, comparisons and category copy, found by buyers in Google and ChatGPT.
Most agencies sell ecommerce content as a blog calendar. We build it around the categories that earn you money: buying guides, comparisons and category copy, found by buyers in Google and ChatGPT.
LASEO is a 100% SEO agency from Amsterdam and New York: no ads, no social, no web design. Our ecommerce content strategy starts at the category page, not the blog. We map the categories that drive your revenue, split searches into people who are still researching and people ready to buy, then write buying guides and comparisons that lead readers back to the products you want to sell. That is ecommerce content marketing with one measure of success: revenue per category. It is part of our ecommerce SEO work, with product descriptions and content strategy in the same senior team.
Get your free content auditOur clients
.svg?dpl=dpl_F6m6dVKAR3d13b2Km4whCyxB72T9){kind=small}
.svg?dpl=dpl_F6m6dVKAR3d13b2Km4whCyxB72T9){kind=small}
Content strategies that grew category revenue, not just visits
Discover all
builds content that sells, not just ranks. Buying guides, comparisons and category copy, linked to the products that earn you money and found in Google and AI search.
Ecommerce content marketing for stores on Shopify, WooCommerce and every other major platform. One senior team plans the content per category, writes it, puts it live and tracks the revenue it brings in. Built to be found in Google and in AI search tools like ChatGPT.
Part of Ecommerce SEO. Related services: Shopify SEO, WooCommerce SEO and Product Descriptions.
How an ecommerce content engagement runs
How a LASEO ecommerce content engagement runs
Five phases, from mapping your product groups to updating your internal links. Each one ends with work that is live on your website. No abstract strategy decks.
- 01
Mapping your product groups (weeks 1-2)
We combine your sales data from Google Analytics, your search data from Google Search Console and the category structure in Shopify or WooCommerce. The result is a map of the 10-30 categories that bring in 80% of your organic revenue, plus the content each one is missing. Everything we do after that builds on this map.
- 02
What people are searching for (weeks 2-3)
We sort every keyword in each group by what the searcher wants: information, a comparison of options, or to buy now. We decide based on keyword data from SEMrush and on what Google actually shows in the search results. Information searches become buying guides, comparison searches become comparison content, and buying searches go to better category or product pages.
- 03
Writing buying guides and comparisons (weeks 3-12)
Every piece gets its own brief: the product group, the keyword, which pages to link to (always the category plus 2-3 key products), a target score from a content tool and the structured data it needs. Your writers or ours do the writing. Each guide goes live with structured data, and we ask Google directly to pick it up.
- 04
New copy for category pages (weeks 4-10)
We rewrite the copy at the top of the page so the category matches what buyers are looking for. Below the products we add 300-500 words that help buyers choose, with FAQs and links to the buying guides. We build it straight into your Shopify or WooCommerce templates. After 30 days we check session recordings to confirm visitors actually read the new sections.
- 05
Internal links, monitoring and updates (ongoing)
We keep a map of all internal links up to date. Each new buying guide gets at least 3 links in the text back to its product group. We check Google Search Console every month per group, and content that underperforms after 90 days gets updated or removed. From month 4 the results start to build on each other.
Content for every buying stage,linked to the products you sell.
Early research: buying guides that answer 'how to choose' and 'best X for Y'. Comparing options: content on 'X vs Y' and 'is X worth it'. Ready to buy: category page copy above and below the products, plus FAQs on product pages that Google can show in search. Every piece links to the category it supports, and revenue per piece of content is the only number that matters.
What our ecommerce content clients say
Commerce content in their own words
LASEO built us a content calendar around seasonal drops, materials and sustainability. The blog finally feels like part of the shop instead of a sidetrack.
They tied our content strategy to buying intent per cycling discipline. Every guide leads into the right shoe collection and you see it in the attribution.
LASEO flipped our content planning from random blog posts into a hub-and-spoke model around the product categories that actually carry margin.
LASEO built us a content calendar around seasonal drops, materials and sustainability. The blog finally feels like part of the shop instead of a sidetrack.
They tied our content strategy to buying intent per cycling discipline. Every guide leads into the right shoe collection and you see it in the attribution.
LASEO flipped our content planning from random blog posts into a hub-and-spoke model around the product categories that actually carry margin.
Google and AI search
Found in Google, and in the answers AI gives
More and more buyers ask ChatGPT, Perplexity or Google's AI Overviews before they click on anything. We make sure your brand shows up there too: as a source AI quotes and a brand it recommends.
More about AI SEOWhere your buyers search
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Copilot
Your free audit shows whether ChatGPT and AI Overviews mention you.
- 01
Answers AI wants to quote
Clear answers, facts and sources on your pages, so AI tools pick your site as the source.
- 02
A site AI can read
A clean technical base that tells AI tools exactly what you sell and who it is for.
- 03
Mentioned in the right places
Reviews, press and trusted sites: the signals AI uses to decide which brands to recommend.
- 04
Measured, not guessed
We test the questions your buyers ask and track how often AI tools mention you, next to your Google rankings.
Honest answers about ecommerce content strategy
What ecommerce teams ask before they start a monthly content engagement.
About LASEO
Question not listed?
A senior specialist is happy to answer it. Request your free audit, or call us directly.
An ecommerce blog is one channel: articles published in the blog section of your site. Ecommerce content strategy is the whole system: copy at the top of your category pages and buying advice below the products, buying guides per category, comparison content for people weighing their options, FAQs on product pages, gift guides and seasonal landing pages. The blog is usually 20% or less of all that content. The rest sits on category and supporting pages, which is where online shoppers actually decide. A content strategy that only covers the blog leaves the pages that matter most untouched.
For a category that brings in meaningful revenue, plan 3 to 15 buying guides, depending on how many different questions people search for. The base set covers the obvious searches: how to choose X, best X for Y, X buying guide, common X mistakes. Beyond that, add guides per use (best running shoes for flat feet, best winter shoes for hiking) and per brand or material where relevant. A small niche category may only justify 3 guides. A flagship category with a lot of seasonal searches can support 15 or more. Each guide must link to its category and 2 to 3 key products, otherwise it is filler.
Yes. Category pages with only a heading and product tiles miss two opportunities at once. First, SEO: category pages are where most people who are ready to buy land on an online store, and they need enough relevant copy to rank for searches like 'best X' and 'X for Y'. Second, buying advice: 300 to 500 words below the products, covering how to choose, FAQs and links to related buying guides, makes it easier to decide and lifts conversion. Session recordings usually show visitors scrolling to that section, as long as it is written for the buyer, not for Google.
By organic revenue per piece of content in Google Analytics, not pageviews. For each buying guide, comparison and updated category page we track visits from Google, conversion rate, and the revenue it brought in directly or helped bring in. The monthly dashboard adds these up per product group, so you can see which categories the content is actually moving. Content that has not earned any measurable revenue 90 days after publishing gets updated based on a fresh look at the search results, or removed and redirected to a related page. Pageviews are an early signal. Organic revenue is the only result that matters in ecommerce content.
Surfer SEO or Clearscope to score content against what already ranks for each target search. SEMrush to find keywords and see what Google shows in the results. Google Search Console to track every search and page. Google Analytics with ecommerce tracking for the revenue in the monthly dashboard. Session recordings to see how visitors use product and category pages after a copy update. A shared document for the product group map and internal link plan. And Shopify or WooCommerce themselves to put the content live. We do not invent our own tools. We use what works and document the setup in your team's own tools.
Free content audit
Get your free ecommerce content auditfrom a senior strategist.
Free and without obligation. A senior strategist looks at your category pages, your current content and your Google Analytics data, then sends you an expert report on what holds your store back in Google and AI search and what to fix first. No sales pitch. And we tell you honestly whether we are the right partner.