The Shopify SEO agency that fixes your theme.

What a Shopify SEO agency does for your store

Shopify is fast and good at converting, but it has its own SEO traps. It shows the same product at several web addresses, once on its own and again inside every collection, so the ranking power gets split. Your theme decides how page titles and structured data (the code that lets Google show prices and stars) are built, and every app you install can add code that slows your pages down. Our Shopify SEO services fix these issues where they start: in your theme's templates, not in another app.

The same goes for speed. Shopify's hosting is fast, but themes often load 30+ scripts by default, and that hurts your Core Web Vitals, Google's scores for loading speed, responsiveness and layout jumps. We fix that in the theme itself, together with the rest of your technical SEO. Selling abroad? We set up international SEO with Shopify Markets or separate country folders, based on your SEO goals.

Why Shopify stores choose LASEO

LASEO does exactly one thing: SEO. We have ranked more than 60 Shopify stores, including MADAQ, and not one of them had to switch platforms. Our Shopify SEO experts edit your theme directly, so the gains last through theme updates and app changes. You get one senior point of contact and no juniors on your account.

Brands like Bugaboo, Balmain Hair, Filling Pieces and Red Wing Shoes trust LASEO with their organic growth. Looking for a Shopify SEO consultant who gives advice, or a team that carries it out? With us you get both: a clear plan and the changes made in your store. Shopify SEO is part of our wider ecommerce SEO work.

Shopify SEO for AI search

More and more shoppers ask ChatGPT, Perplexity or Google's AI Overviews which product to buy and where. With AI SEO we make your collections and product pages easy for AI tools to read and quote, starting with complete structured data generated straight from your Shopify product data.

We test the questions your buyers ask and track how often AI tools mention your brand, next to your Google rankings. That way your Shopify store keeps selling as search shifts from ten blue links to AI answers.

Shopify SEO explained, without the marketing fluff

Shopify SEO is getting Shopify stores to rank for searches by people who want to buy, within the limits of the platform's fixed templates. Shopify is good at most things and frustrating at a few specific ones. Knowing which battles to pick is the whole job.

Duplicate product pages

Shopify shows the same product at several web addresses: once on its own and again inside every collection it belongs to. Unless you tell Google which version counts, the ranking power gets split three ways. The fix is in your theme's collection template, not in an app.

What your theme shows Google

Your theme decides how page titles, structured data, language versions and social media previews are built. Two themes with the same product can score very differently on title relevance, simply because one builds the title from the product name and the other from the web address.

Keeping your apps in check

Most Shopify stores have 12+ apps installed. Each one can add its own code to your pages and slow them down. Check every app for its SEO impact before you optimise anything else.

Page speed (Core Web Vitals) in your theme

Shopify's own hosting is fast, but themes load 30+ scripts by default. Loading speed, responsiveness and layout jumps get fixed in the theme itself, by loading scripts later and only loading parts of the page when they are needed, not by buying a speed app.

International: Shopify Markets or country folders

Shopify Markets handles currencies and language switching. But for SEO you often want a separate section per country (like /de/ or /fr/) with local content. That means multiple stores on Shopify Plus or custom work in your theme. We choose based on your actual SEO goals, not Shopify's marketing material.

Structured data for every product

Writing structured data by hand for each product stops working past 100 products. Instead, generate it automatically from your Shopify product data, test it against the official standard and add it once to your product template. Done for good.