WooCommerce SEO agency
WooCommerce SEO services, no more plugins.
WooCommerce SEO services from a senior team in Amsterdam and New York: speed, category pages and product data, fixed in your store.
- Category pages that load fast for shoppers and Google
- Duplicate category pages fixed at the source
- Found in Google, ChatGPT and AI Overviews
3
Languages
100+
Landing pages
1
Ongoing partnership
Trusted by ambitious brands worldwide
SEMrush agency
Ranked #1 SEO agency in The Netherlands on Semrush
SEO for Google and AI
Found in Google, ChatGPT, Perplexity and AI Overviews
WooCommerce SEO services from a senior SEO agency in Amsterdam and New York
Most agencies treat WooCommerce like a regular WordPress site. We fix speed, duplicate pages and product data for Google in your store itself, not with yet another plugin, so shoppers find you in Google and ChatGPT.
Most agencies treat WooCommerce like a regular WordPress site. We fix speed, duplicate pages and product data for Google in your store itself, not with yet another plugin, so shoppers find you in Google and ChatGPT.
LASEO is a 100% SEO agency from Amsterdam and New York: no ads, no social, no web design. Our WooCommerce SEO services start where most plugins stop. We make the fixes in your theme, your database and your SEO plugin settings: category pages that load fast, one web address per product and product data that shows your prices and stars in Google. We have ranked more than 45 WooCommerce stores, and not one of them had to switch to Shopify. It all sits inside our ecommerce SEO work, with technical SEO and site speed in the same senior team.
Get your free WooCommerce auditOur clients
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makes WooCommerce stores fast and findable in Google and AI search. Speed, category pages and product data, fixed in the code itself, not with another plugin on top.
WooCommerce SEO for stores that run on WordPress. One senior team handles both the strategy and the work: category structure, product data for Google, speed and hosting, your SEO plugin settings and visibility in ChatGPT and Google's AI Overviews.
Part of Ecommerce SEO. Related services: Shopify SEO, Product Descriptions and Ecommerce Content Strategy.
From Slow WordPress Admin to Top Rankings
From Slow WordPress Admin to Top Rankings
WooCommerce SEO has five parts: the database and admin, your category and URL structure, the product data Google reads, speed and caching, and, if it makes sense, a custom-built storefront. We work through them in order, so fixes build on each other instead of clashing.
- 01
WooCommerce admin and database audit
We trace exactly what slows the back end of your store down. Most slow WooCommerce admins come down to a handful of inefficient database lookups, usually caused by plugins. We find them, write them down and fix them, with changes that cut admin load times by 60-80%.
- 02
Category pages and URL structure
WooCommerce shows the same product at several web addresses. We fix that in your theme and SEO plugin, so Google knows the main product page is the one that counts. For page 2 and beyond of a category, filter pages and tag pages, we decide what Google should see and what it should skip. One page per search, built into the code.
- 03
Product data for Google
Your SEO plugin (we use Rank Math) sets up the basic structured data: the code that lets Google show prices, stock and ratings in search. We add what the plugin misses, such as delivery details, your return policy and how long a price is valid. Tested with Google's own tool for every product type.
- 04
Speed: caching, images and hosting
A speed setup that fits your hosting. The right caching plugin for your server, a fast image service for your product photos, and stored results for heavy page elements like related-product blocks, so they are not rebuilt on every visit.
- 05
Custom storefront (optional) and monitoring
If a separate, custom-built storefront makes sense for your store, we build it, with WooCommerce still running products and orders behind it. Language versions and duplicate pages are handled in the new storefront too. We then monitor everything through Google Search Console, regular site scans and a weekly dashboard.
We don't install another SEO plugin.We fix the code underneath.
An SEO plugin on WooCommerce is the easy answer. The real wins live in the database and the theme: how your category pages fetch their products, how your SEO plugin fills in the data Google reads, and whether caching stops a 4-second category page from being rebuilt for every visitor. We work where the wins are, not where the dashboards are.
What WooCommerce owners say
Real WooCommerce results in their own words
Our WooCommerce shop was a technical mess. LASEO fixed the product schema, canonicals and facet URLs without us having to switch platforms.
LASEO reconfigured our WooCommerce categories and cleaned up the plugin stack. Page speed and rankings up at the same time.
Standard SEO plugins did nothing for our WooCommerce store. LASEO built a custom schema layer and our product results finally pick up rich snippets.
Our WooCommerce shop was a technical mess. LASEO fixed the product schema, canonicals and facet URLs without us having to switch platforms.
LASEO reconfigured our WooCommerce categories and cleaned up the plugin stack. Page speed and rankings up at the same time.
Standard SEO plugins did nothing for our WooCommerce store. LASEO built a custom schema layer and our product results finally pick up rich snippets.
Google and AI search
Found in Google, and in the answers AI gives
More and more buyers ask ChatGPT, Perplexity or Google's AI Overviews before they click on anything. We make sure your brand shows up there too: as a source AI quotes and a brand it recommends.
More about AI SEOWhere your buyers search
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Copilot
Your free audit shows whether ChatGPT and AI Overviews mention you.
- 01
Answers AI wants to quote
Clear answers, facts and sources on your pages, so AI tools pick your site as the source.
- 02
A site AI can read
A clean technical base that tells AI tools exactly what you sell and who it is for.
- 03
Mentioned in the right places
Reviews, press and trusted sites: the signals AI uses to decide which brands to recommend.
- 04
Measured, not guessed
We test the questions your buyers ask and track how often AI tools mention you, next to your Google rankings.
Frequently asked questions about WooCommerce SEO services
The most common questions about WooCommerce SEO, Rank Math, Yoast, a slow WordPress admin, hosting and how a WooCommerce SEO agency differs from a generic agency or a WordPress developer. Honest answers.
About LASEO
Question not listed?
A senior specialist is happy to answer it. Request your free audit, or call us directly.
Probably not, and the decision is rarely about SEO. WooCommerce gives you more SEO freedom: you can change every page template, every database lookup and every piece of data Google reads, directly in your theme. Shopify is easier to run and cheaper to maintain, because Shopify handles the technology for you. The real question is whether your team can keep a WordPress website in good shape. If you have a developer who is comfortable with WordPress code and you are willing to keep plugins to a minimum, WooCommerce will rank as well as Shopify and often better. If every plugin update is a crisis, moving to Shopify is reasonable. On SEO it is a tie when both are set up well.
We default to Rank Math for new WooCommerce stores, because it gives you more control over structured data out of the box. Products, breadcrumbs, company details, FAQs and articles are all set up in one screen and can be extended with code. Yoast does less with structured data and is slightly faster on very large sites with thousands of posts, but you pay for an extension to get what Rank Math offers for free. For most WooCommerce stores under 50k products, Rank Math wins. We still add delivery details and return policy data ourselves, because neither plugin handles those well by default.
Almost always the database. The most common cause is a plugin (often a stock manager, a custom fields plugin or an old upsell plugin) that fires dozens of slow database lookups on every admin page. Finding it is straightforward: install the free Query Monitor plugin, open a product edit page and look at the list of slowest lookups. You will usually see the same plugin name four or five times. The fix is making that part of the database faster to search, storing the result temporarily so it is not recalculated every time, or removing the plugin. Hosting matters too: managed WordPress hosting such as Kinsta handles a WooCommerce admin far better than shared hosting.
Yes. Both platforms rank equally well when set up correctly. We have ranked WooCommerce stores in the top three for popular commercial searches in the same markets where competitors run Shopify. The difference is how they go wrong. A badly set up WooCommerce store fails by being slow and showing the same pages at several addresses. A badly set up Shopify store fails because too many apps add broken product data. Both are fixable. Google does not care which platform you run, as long as the page is fast, easy for Google to find and visit, and answers the search. What holds stores back is the quality of the work, not the platform name.
For most stores under 100k monthly visits, managed WordPress hosting wins on everything that matters for SEO. Kinsta and WPEngine are our defaults for stores with US, European or global audiences, because their speed, server response and admin performance are consistent. If you want more control over the server at a lower price, a cloud host that gives you that control is the right call. We avoid cheap shared hosting for any serious WooCommerce SEO project, because a slow server and a slow admin ruin your Core Web Vitals (Google's speed scores) before you can fix anything else. Combine your hosting with a content delivery network: a service that delivers your images and files from servers close to your visitors.
Free WooCommerce audit
Get your free WooCommerce SEO auditfrom a WooCommerce specialist.
Free and without obligation. We scan your store, test the speed of your top 5 pages and check your plugins. A senior specialist then sends you an expert report on what holds your store back in Google and AI search, and what to fix first. No sales pitch. You get the report whether you work with us or not.