Landing Page SEO & Optimisation
Landing pages that rank and convert paid traffic too.
Landing page SEO and conversion on one URL. SERP intent for organic, message match for paid, schema and CWV on both.
- Per-traffic-source audits (organic + paid)
- Schema markup on every LP (Service/Product)
- A/B tests with proper canonical setup
Trusted by ambitious brands worldwide
SEMrush agency
Rated #1 SEO agency in The Netherlands by SEMrush
100% Dedicated to SEO
SEO is all we do, and we're good at it
Most landing pages are built for one channel.Most landing pages are paid for in two channels.We build the page for both.
Most landing pages are built for one channel. Most landing pages are paid for in two channels. We build the page for both.
Landing page work usually splits into two camps: SEO specialists who write 2,500-word pages that nobody clicks the CTA on, or PPC designers who ship message-matched pages that Google never ranks. We do both on the same page. SERP intent dictates the structure for organic visitors. Ad-copy message match handles the paid arrivals. Schema, Core Web Vitals and form micro-CTAs make the page faster and more crawlable than your competitors'.
See landing page outcomesHow a landing page engagement runs
How a LASEO landing page engagement runs in 5 phases
Five distinct phases per landing page, repeated on a defined cadence for your top 10-20 URLs. No black box, every deliverable handed over in editable formats.
- 01
Page audit, source-split (weeks 1-2)
Hotjar heatmaps and Microsoft Clarity recordings filtered by source-medium, GA4 funnel exploration with organic vs paid vs direct segments, scroll-depth and form-abandonment analysis. Deliverable: per-page friction report with separate findings for each traffic source.
- 02
SERP analysis and competitor LP teardown (week 2)
Manual SERP analysis on the focus keyword to confirm intent (transactional, informational+commercial, navigational), competitor landing page teardown for the top 5 ranking pages, message-match scoring against your live Google Ads and Meta creatives. Deliverable: SERP intent brief plus message-match audit.
- 03
Wireframe, copy and hypotheses (weeks 3-4)
Variant wireframes in Figma with above-fold structure, message-match copy for paid sources, long-form supporting copy for organic intent, one primary CTA plus one or two micro-CTAs for engagement (newsletter, calculator, save-quote). Each variant ships with a written hypothesis and a sized sample target.
- 04
Build, A/B test and full sample (weeks 5-10)
Variant built in VWO or Optimizely with proper canonical setup, JSON-LD Service or Product schema deployed on both control and variant, Core Web Vitals tuned at the template level. Test runs to full pre-calculated sample size, no early calls.
- 05
Winner shipped and monthly performance scorecard
Winner moved from the testing tool into your codebase (Liquid, React, Next.js metadata helpers). Page added to monthly scorecard tracking GSC clicks, GA4 revenue per source, INP and LCP per page, and message-match score against active paid campaigns.
Landing pages whereSEO and CRO finally share a roadmap.
We sit between your SEO lead, your performance marketing manager and your front-end engineers. SERP analysis tells us what an organic searcher expects to see above the fold. Message-match audits on your Google Ads and Meta campaigns tell us what a paid visitor was promised. The page is built to deliver both, with one primary CTA, schema markup that most competitors skip, and Core Web Vitals tuned for the page-by-page reality of how mobile visitors actually load it.
What landing page optimisation actually means
Landing page SEO and CRO, explained without the agency-speak
Landing page optimisation is the work of making a single URL perform well for the specific traffic sources sending visitors to it. That sounds simple. In practice it means treating one page as a small product, with its own intent brief, schema, performance profile and test backlog. Most agencies treat it as a design refresh.
SEO landing page vs PPC landing page
An SEO landing page needs to match the SERP intent and provide enough depth for Google to consider it the best result for the query. A PPC landing page needs to deliver on the exact promise of the ad above the fold within seconds. The same URL can serve both, but only if you build the depth for organic readers below the fold and keep the message-match clean above it.
Long landing pages vs short landing pages
Page length should be dictated by intent, not by a rule. Transactional intent (someone ready to buy a specific SKU) needs short, friction-light pages with one primary CTA. Informational plus commercial intent (someone comparing solutions) needs long-form depth, FAQ schema, comparison tables and trust elements. We pick length per page after SERP analysis, not before.
One primary CTA plus micro-CTAs
A landing page should have one primary conversion goal: demo request, add to cart, sign up. Around that primary CTA we add one or two micro-CTAs for visitors who are not ready (download a guide, save the quote, join the waitlist). Multiple primary CTAs split intent and almost always reduce overall conversion rate.
Schema is not optional on a landing page
Service schema on a service offer, Product schema on a product LP, FAQPage on the questions section, Offer markup on price. JSON-LD validated against schema.org and tested in the Rich Results Test before launch. The performance lift in CTR from rich snippets is often larger than the conversion lift from any on-page change.
Above the fold is still the most expensive real estate
Mobile visitors decide within 2-3 seconds whether the page is what they expected. Above the fold has to carry the message match for paid, the SERP intent confirmation for organic, the one primary CTA, and one piece of social proof. Anything more competes with itself.
Exit-intent and form fields, used carefully
Exit-intent capture works when the offer is genuinely useful and the visitor was about to leave. It backfires when it interrupts an active reader. Form field counts should match the value of the conversion: a demo request can ask for three fields, a free guide should ask for one.
.svg?dpl=dpl_CWQqtYRxoJHqsNZT6bRHrFxDdrec)
.svg?dpl=dpl_CWQqtYRxoJHqsNZT6bRHrFxDdrec)
Why LASEO vs alternatives
Landing page agencies compared honestly
Designers, PPC agencies, SEO agencies and CRO-only shops all touch landing pages. Here is where each falls short and where LASEO fits.
Single-channel, single-craft
- Designers redesigning on aesthetic instinct, with no source-split data behind the choices.
- PPC agencies build the page but rarely revisit message match after the first campaign launch.
- PPC-focused agencies skip SERP analysis entirely. The page never ranks.
- Skipped or templated. No Rich Results validation, no FAQPage on the FAQ section.
- Tests called early on 50 visitors. Variants left in the index after the test, damaging organic positions.
- Conversion rate percentage on the page, with no source split and no schema or CWV view.
Both channels, both crafts, one page
- Per-traffic-source audit with GA4 segment filters, Hotjar and Microsoft Clarity data filtered by source-medium, separate findings for organic and paid.
- Live message-match audit against current Google Ads and Meta creatives, scored monthly, edits shipped as ad campaigns evolve.
- Manual SERP analysis per focus keyword, competitor LP teardown, content depth below the fold sized to match the top 5 ranking pages.
- Service, Product, FAQPage and Offer schema per page, validated against schema.org, tested in Rich Results Test before deploy.
- Pre-calculated sample size, 95% confidence threshold, rel=canonical on variants, documented post-test cleanup.
- Monthly per-page scorecard: GSC organic clicks, GA4 revenue per source, INP and LCP field data, live message-match score.
Landing page work at scale
Landing page optimisation that paid back the engagement
What our landing page clients say
Landing page optimisation in their own words
Our highest-revenue collection page was getting paid traffic and ranking organically but performing badly for both. LASEO split the audit by source, rebuilt the above-fold for message match and added Product schema. Revenue per visitor moved 38% in twelve weeks.
The previous agency redesigned our demo-request page three times in two years and never moved the conversion rate. LASEO ran one sized A/B test, killed the second CTA, fixed the form field count, and cost-per-demo dropped 31% within the test window.
Adding FAQPage schema and proper Service schema to our service landing pages was something three previous agencies told us was 'optional'. Within six weeks our SERP CTR on those URLs jumped 22% and organic-led demo bookings followed.
Our highest-revenue collection page was getting paid traffic and ranking organically but performing badly for both. LASEO split the audit by source, rebuilt the above-fold for message match and added Product schema. Revenue per visitor moved 38% in twelve weeks.
The previous agency redesigned our demo-request page three times in two years and never moved the conversion rate. LASEO ran one sized A/B test, killed the second CTA, fixed the form field count, and cost-per-demo dropped 31% within the test window.
Adding FAQPage schema and proper Service schema to our service landing pages was something three previous agencies told us was 'optional'. Within six weeks our SERP CTR on those URLs jumped 22% and organic-led demo bookings followed.
Honest answers about landing page SEO and optimisation 
What buyers actually ask before commissioning landing page work.
An SEO landing page is built to rank in Google for a specific keyword, which usually means matching the SERP intent and providing enough content depth (FAQs, comparison tables, supporting copy) for Google to consider it a competitive result. A PPC landing page is built to convert visitors arriving from a specific ad, which means strict message match above the fold and a friction-light path to the primary CTA. The same URL can serve both, but only if the above-the-fold is designed for the paid promise and the below-the-fold provides the depth Google wants. Most agencies pick one or the other; we build both into the same page.
Landing page diagnosis call
Bring a landing page problemto a senior specialist.
30 minutes with a LASEO landing page specialist. We will not pitch. We will diagnose your highest-priority landing page from both the organic and paid side, name the two or three changes most likely to move revenue, and tell you whether we are the right partner for that work.
