UX audit and accessibility
UX audit services based on what real users do.
UX audit services from a senior team in Amsterdam and New York: expert review, accessibility check and 50+ recordings of real visits.
- Every issue backed by user data or accessibility rules
- Issues ranked by the revenue they cost you
- Mobile and desktop analysed separately
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Years of heritage
Trusted by ambitious brands worldwide
SEMrush agency
Ranked #1 SEO agency in The Netherlands on Semrush
SEO for Google and AI
Found in Google, ChatGPT, Perplexity and AI Overviews
UX audit services from senior specialists in Amsterdam and New York
Most UX audits are a designer's opinion, wrapped in a PDF. We watch what real visitors do on your site, find the exact spots where they get stuck and rank each fix by what it costs you.
Most UX audits are a designer's opinion, wrapped in a PDF. We watch what real visitors do on your site, find the exact spots where they get stuck and rank each fix by what it costs you.
LASEO is a 100% SEO agency in Amsterdam and New York. Our UX audit services start where SEO stops: once visitors arrive, can they actually do what they came for? Our senior UX auditors watch recordings of real visits, use Google Analytics to see where visitors drop out and how far they scroll, and spot clicks on things that do nothing. On top of that comes an expert review against proven usability principles and an accessibility audit against the international standard. Every recommendation lands in a prioritised task list for your team, ready to fix or to test within our conversion rate optimization and A/B testing work. Want the search side checked too? That is our SEO audit.
Get your free UX quick scanOur clients
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shows where your visitors get stuck, with recordings of real visits, your analytics and an accessibility check, and ranks each issue by the revenue it costs you.
A UX audit is an evidence-based check of where users struggle on your site. Not a redesign and not an opinion piece, but a ranked list of fixable issues with the evidence attached, so your designers and developers know what to fix first and why. Pages that are clear for people are also easier for AI search tools like ChatGPT to read and quote.
Part of Conversion Rate Optimization. Related services: A/B Testing and Landing Page Optimization.
How a UX audit runs
How a LASEO UX audit runs in five phases
A three to four week audit in five phases, each ending in something you can approve. No black box, no secret method that locks you in.
- 01
The numbers first (week 1)
In Google Analytics we see where visitors drop out on each device, and which page types they leave fastest. We measure how far people scroll on your top 20 pages, and use Hotjar or Microsoft Clarity to find clicks on things that do nothing. You get a starting report with the five steps where most visitors drop out, and the screens worth a closer look.
- 02
Watching real visits (week 1-2)
We review 50+ recordings of real visits across devices and traffic sources, and tag where people struggle: forms abandoned halfway, getting lost in the menu, angry repeated clicks, buttons tapped by mistake. If the budget allows, we add five short user interviews about the worst-performing steps. You get a list of every problem, each linked to the exact moment in a recording.
- 03
Expert review and accessibility check (week 2-3)
An expert review of every audited page type against Nielsen's 10 usability principles, the standard checklist in the field. Plus a full check against WCAG 2.2 AA, the international standard for sites that people with disabilities can use: automated scans, testing with only a keyboard, and a walkthrough with a screen reader, the software blind and partially sighted people use. We also review how your menu and pages are organised and, if scope allows, test whether users can find things in it.
- 04
One ranked list of issues (week 3)
All issues come together in one ranked list in your team's own tools. Each one is linked to a recording, a drop-out point in your data or a failed accessibility rule. The affected screens get notes directly in your designs. Every issue shows the expected impact on conversion or accessibility, the effort to fix it and our recommended fix.
- 05
Handover and checking the fixes (week 4)
A 90-minute working session where we take your designers and developers through the top-priority issues. Once they are fixed, we re-check the top five in Google Analytics and the recordings to confirm the problem is gone. Optional follow-up: a monthly UX scorecard that tracks the same numbers.
Think of us as yourpart-time head of UX research.
We sit between your product team and your developers. First the numbers: where visitors drop out and how far they scroll, from Google Analytics. Then the why: recordings of real visits and short interviews with users. On top of that, an expert review and an accessibility check. The result is one prioritised list of issues, with notes on your designs and pointers to the code, not a slide deck of personal opinions.
What our UX audit clients say
UX audit results in their own words
LASEO's UX audit was not a long deck of assumptions, but concrete observations with fixes attached. Shortly after they were all live in production.
The UX audit pinpointed exactly where premium buyers dropped out of the flow. We worked through those and you can see it in conversion now.
LASEO combined the UX audit with heatmaps, session replays and the GA4 funnel. Way more useful than vanilla usability findings.
LASEO's UX audit was not a long deck of assumptions, but concrete observations with fixes attached. Shortly after they were all live in production.
The UX audit pinpointed exactly where premium buyers dropped out of the flow. We worked through those and you can see it in conversion now.
LASEO combined the UX audit with heatmaps, session replays and the GA4 funnel. Way more useful than vanilla usability findings.
Google and AI search
Found in Google, and in the answers AI gives
More and more buyers ask ChatGPT, Perplexity or Google's AI Overviews before they click on anything. We make sure your brand shows up there too: as a source AI quotes and a brand it recommends.
More about AI SEOWhere your buyers search
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Copilot
Your free audit shows whether ChatGPT and AI Overviews mention you.
- 01
Answers AI wants to quote
Clear answers, facts and sources on your pages, so AI tools pick your site as the source.
- 02
A site AI can read
A clean technical base that tells AI tools exactly what you sell and who it is for.
- 03
Mentioned in the right places
Reviews, press and trusted sites: the signals AI uses to decide which brands to recommend.
- 04
Measured, not guessed
We test the questions your buyers ask and track how often AI tools mention you, next to your Google rankings.
Honest answers about UX audits
What buyers actually ask before commissioning a UX audit.
About LASEO
Question not listed?
A senior specialist is happy to answer it. Request your free audit, or call us directly.
A design audit looks at the visual layer: typography, spacing, hierarchy, colour, brand consistency. It is done with a designer's trained eye on screenshots. A UX audit looks at the full experience: can users complete the task, where do they hesitate, where do they click again and again in frustration, where does accessibility fail. It uses recordings of real visits, drop-out data from Google Analytics, an expert review against Nielsen's 10 usability principles and an accessibility check. A design audit answers 'does it look right'. A UX audit answers 'does it work for users'. You can buy both, and serious companies do, but the methods and deliverables are not interchangeable.
Three to four weeks from start to finish, for a typical scope of five to ten page types. Week one covers the numbers in Google Analytics plus a first pass through the recordings. Week two is the expert review and the accessibility check. Week three brings everything together: notes on your designs and the prioritised list of issues. Week four is the handover session and the optional re-check. Faster audits exist, but anything under two weeks is usually a standard checklist with no analysis of real visits. Larger audits covering 20+ page types, or including five to ten user interviews, take up to six weeks. We set the scope honestly up front.
A senior-led UX audit at LASEO typically runs EUR 4,500 to EUR 9,000 depending on scope. What drives the price: the number of page types, whether five to ten user interviews are included, and whether you want us to monitor the fixes over the next three months. Anything below EUR 2,000 is usually a junior filling in a standard checklist, without watching real visits and without an accessibility check. Anything above EUR 12,000 usually includes a redesign quote you did not ask for. We send a fixed-scope quote after a 30-minute scoping call, so there are no surprises halfway through.
At minimum: Google Analytics with your conversions being tracked, and either Hotjar or Microsoft Clarity recording visits for at least two weeks before the audit starts. Clarity is free if budget is tight and works well for most audits. If neither is set up, we can install Microsoft Clarity in 30 minutes and wait two weeks before we start watching recordings. For accessibility you do not need to set anything up: we run the scans and the screen reader tests from our side. To test how easily people find things in your menu, we work with a sample of your users if scope allows.
Both are possible. The standard audit is diagnosis only: we hand over the prioritised list of issues, the notes on your designs and the handover session, and your own designers and developers make the fixes. If you do not have that capacity, we offer a separate implementation engagement where our designers and developers make the top-priority fixes directly in your designs and your website, typically over six to twelve weeks. We do not bundle the two by default, because we want the audit to be honest, not an excuse to sell implementation. You decide after seeing the issue list.
Free UX quick scan
Get your free UX quick scanfrom a senior UX auditor.
Free and without obligation. A senior UX auditor looks at your site, names the three steps (like checkout or sign-up) we suspect are costing you the most conversions, and tells you whether a full UX audit is the right next step or whether you need something else. If it is, you get a fixed-scope quote. No sales pitch.