The YouTube SEO agency that grows your channel.

What a YouTube SEO agency does

YouTube ranks videos on three main signals: the click-through rate of your thumbnail, watch time relative to the length of the video, and whether viewers keep watching YouTube afterwards, ideally your own follow-up videos. Everything else, such as tags, keyword density and hashtags, is secondary. A YouTube SEO agency should work on those three signals first.

We do that with thumbnail tests, script edits based on where viewers drop off in YouTube Studio, chapters that let viewers jump to the most useful moments and end screens chosen by hand that keep viewers on your channel. Before a script is written, we do keyword research for YouTube search, and every description opens with the main keyword in its first 125 characters.

Why companies choose LASEO for YouTube SEO

LASEO does exactly one thing: SEO, and 98% of our clients stay. On YouTube that means search, not vanity numbers. A senior YouTube SEO consultant runs the channel from start to finish. We do not hand off to a video editor or a generic content team: the same hands from audit to monthly scorecard.

We are honest about what we can control. Views depend on your opening, your production and how much interest there is in the topic, so nobody can guarantee them. What we do improve reliably is the base: thumbnail click-through rate, average watch time and videos on your website that qualify for Google's video results. Most channels see growth that builds up over six to twelve months.

YouTube and video SEO for Google and AI search

Video SEO on your own website is the part most agencies skip. Video structured data (code that describes the video to Google) and a valid video sitemap make the videos on your pages eligible for Google's video results, and for 'key moments' when a video has chapters. That way the videos you embed rank in Google instead of sitting unseen further down the page.

AI tools like ChatGPT and Google's AI Overviews lean heavily on text. A clear title, a description, chapters and a transcript make it easy for them to understand what your video covers, and the page that embeds it adds context. If you also want to know whether AI tools mention your brand, our AI SEO work tests the questions your buyers ask and tracks the answers.

YouTube SEO, explained without the tag-stuffing myths

YouTube ranks videos on three main signals: the click-through rate of your thumbnail (would a viewer click it among ten options), watch time relative to length (does the average viewer stay past 50-60 percent) and session retention (after this video, did they keep watching YouTube or leave). Everything else is secondary. Keyword tags have not been a ranking factor in any meaningful sense since 2018.

Clicks on your thumbnail matter most

Thumbnail and title together decide whether YouTube recommends a video to more people. A video with a 6% click-through rate gets pushed twice as hard as one with 3% on the same topic. That is why thumbnail testing pays back faster than any other YouTube SEO work.

Watch time is judged relative to length

A 10-minute video that people watch for 6 minutes on average outranks a 30-minute video they watch for 12 minutes. YouTube looks at the share of the video people watch, not the total minutes. Cut to the right length for the topic instead of stretching it for watch time.

Keeping viewers on YouTube builds up over time

If your video sends viewers on to more videos through suggestions and end screens, YouTube pushes your future uploads harder. End screens that lead to your own follow-up videos, not a 'subscribe' card, are what makes channel growth build on itself.

Chapters keep viewers watching and show up in Google

Chapters in the description let viewers jump back to the most useful moments, which lifts average watch time. They also let Google show those moments as 'key moments' with direct links in its search results. Always add at least three chapters per video.

Your main keyword in the first 125 characters

YouTube shows the first 125 characters of the description under the title in search results and suggested videos. Open with the main keyword and a sentence about what the viewer gets. The rest of the description is for context, the transcript and links.

Getting the videos on your website into Google

Adding video structured data (code that describes the video to Google) to pages that embed your YouTube videos makes them eligible for the video results and 'key moments' in Google. This is video SEO on your own website, separate from ranking on YouTube itself, and it is the part most agencies skip entirely.