Mobile SEO services, tested on real phones.

What our mobile SEO services cover

With mobile-first indexing, the content on your mobile site is the content that gets ranked. If you hide text in fold-out sections, load it only after a tap or leave it out on mobile to save space, it counts for less. Our mobile SEO services check that your content, structured data and internal links are all on the mobile version, where Google can find and read them.

Then we make every page type faster on mobile, track down the outside scripts that make a mid-range Android slow to respond to a tap and measure every button, menu link, filter and form field against Apple's and Google's minimum sizes. Still running a separate mobile site or old AMP pages? We plan the move to one responsive site.

Why companies choose LASEO as their mobile SEO agency

Most agencies test mobile on a new laptop on office wifi. We test on 8 real devices in our mobile test lab, because the phone simulator in Chrome uses your laptop's processor and misses how real phones load pages and respond to taps. That gap is where most mobile problems hide.

We sit between your front-end developers and your SEO lead, like a part-time head of mobile SEO. Brands like Bang & Olufsen and Philips trust LASEO with their organic growth, and 98% of our clients stay. Mobile SEO is part of our wider technical SEO work, so speed, structure and mobile sit with one senior team.

Mobile SEO for Google and AI search

Google builds its index from the mobile version of your pages, and its AI Overviews draw on that same index. Content that only exists on your desktop site is invisible to both. Many people also use ChatGPT and Perplexity on their phone, so when an AI answer links to your site, that visitor lands on your mobile page. It has to load fast and make sense on a small screen.

We test the questions your buyers ask and track how often AI tools mention your brand, next to your Google rankings. Read how AI SEO works alongside your mobile SEO.

Mobile SEO, explained beyond 'make it responsive'

Mobile SEO is not 'make your site responsive'. That has been the bare minimum since 2015. Mobile SEO today is about Google ranking your mobile version first, your speed scores on mobile, how easy your site is to use with a thumb, and the gap between what a laptop simulation reports and what real people on real phones experience.

Mobile-first indexing has been the default since 2024

Google finished its switch to mobile-first indexing in July 2024: it now reads the mobile version of almost every site first. Your desktop content, structured data and internal links come second. If your mobile version hides content in fold-out sections or leaves out internal links, that content effectively does not exist for rankings.

Mobile speed scores differ from desktop

Loading on mobile is usually 1.5 to 3 times slower than on desktop, because phones have slower processors, slower networks and less room to store files they have loaded before. Responsiveness is worse on mobile because a tap triggers more work than a mouse hover. Layout jumps can be worse too, because ads load into a small screen. Track mobile and desktop separately.

A phone simulator on a laptop lies

The phone simulator in Chrome uses your laptop's processor, just slowed down. A real Pixel 7 has less memory, a different network and its own quirks in how it builds a page. Testing on real phones catches what the simulator misses, especially with outside scripts and slow responses to taps.

AMP is mostly dead in 2026

AMP is Google's stripped-down format for mobile pages. Google dropped the AMP requirement for Top Stories in 2021, and most publishers have retired their AMP versions since. Building new AMP pages in 2026 is rarely worth the development cost. Spend it on fast regular mobile pages with good Core Web Vitals instead.

Button size has a real, measurable impact

Apple's design guidelines set a minimum of 44x44 points for anything you tap. Google's Material Design sets 48x48 on Android. Buttons smaller than that cause more mis-taps and a worse experience, and they now count in the accessibility score of Google's Lighthouse test, which Google reads through its page experience signal.

A separate mobile site (m.example.com) is a mistake

Running m.example.com as a separate set of pages creates duplicate content, makes it harder to tell Google which version counts, and doubles the maintenance. Google has recommended one responsive site on one address since 2015. If you still have a separate mobile subdomain, the first job is merging it into one responsive site.