The AEO agency that makes your page the answer.

What an AEO agency does

Answer engine optimization is the part of SEO that gets your answer lifted out of the page. Where classic SEO gets a page to rank in the regular results, AEO shapes that same page so its first paragraph wins Google's featured snippet (the answer box at the top), a 'People also ask' answer or a mention in an AI Overview. A page can rank at position 1 and still lose the snippet, or rank at position 4 and win it.

In practice an AEO agency maps the questions people ask about each topic with keyword research, then rewrites your most valuable pages: a clear answer in the first 40-60 words, supporting evidence next and full depth after that. Where the content fits, we add structured data for FAQs, questions and answers, how-tos or voice answers, and we test every implementation.

Why companies choose LASEO for answer engine optimization

LASEO does exactly one thing: SEO. Brands like Philips, Bang & Olufsen and Bugaboo trust us with their organic growth, and 98% of our clients stay. On every AEO engagement one senior consultant owns the work from start to finish. No black box, no secret scoring you cannot check.

We track answer wins separately. A page can drop from position 2 to position 4 in the regular results and still win three featured snippets, or the other way round. Reporting that lumps them together hides the movement that matters, so your monthly report shows answer boxes, AI mentions and rankings side by side.

AEO services that include AI search

Generative engine optimization (GEO) is the newer sibling of AEO: getting quoted by ChatGPT, Perplexity, Bing Copilot, Claude and Google's AI Overviews. The principles overlap, but AI tools give more weight to how deeply you cover a topic, how completely you cover the related topics and brands, and structured data. Content that wins a featured snippet is also much more likely to be quoted in an AI Overview.

That is why our AEO services cover both in one piece of work. Every month we ask the AI tools your priority questions, record which pages they quote, find out why a competitor gets quoted instead and make the changes. For a wider programme across all AI tools, see our AI SEO work.

AEO, GEO and SEO, explained without the acronym soup

Three overlapping disciplines, often confused. AEO is about being the answer Google shows in its answer box or 'People also ask' box. GEO is about being quoted by AI tools like ChatGPT and Perplexity. SEO is about ranking in the regular results. They share principles, but the work and the reporting are not the same.

AEO vs SEO

SEO gets a page to rank in the regular results. AEO shapes that same page so its first paragraph is the answer Google lifts into its answer box or 'People also ask'. AEO is part of SEO, but the rules are stricter: a clear answer first, at most 40-60 words for paragraph answers, and structured data needed for some formats.

GEO vs AEO

Generative Engine Optimization (GEO) is the newer sibling: getting quoted by ChatGPT, Perplexity, Bing Copilot, Claude and Google's AI Overviews. The principles overlap with AEO, but the way sources get picked differs. AI tools give more weight to how deeply you cover a topic, how completely you cover the related topics and brands, and structured data, than to backlinks. We run both as one piece of work.

Featured snippets are not dead

Some agencies claim featured snippets, the answer box at the top of Google, matter less now because of AI Overviews. False. Content that wins a snippet is much more likely than other content to be quoted in an AI Overview too. Winning the snippet is now an early signal that AI will quote you. Track both.

FAQ markup vs Q&A markup

FAQ markup is for questions and answers you wrote yourself. Q&A markup is for pages where users ask and answer questions (forums, communities). Using FAQ markup on a page that is not an FAQ can earn you a manual penalty from Google. We add the right markup for each type of content and test every implementation.

Voice search

Voice search is part of AEO. It means matching the way people speak their questions, writing answers in a conversational tone, and marking the passages you want voice assistants to read aloud. Google Assistant, Alexa and Siri all look first at content that could win a featured snippet.

Why track snippets separately

A page can drop from position 2 to position 4 in the regular results and still win three featured snippets. Or the other way round. Reporting that lumps them together hides the movement that matters. Our monthly snippet tracker is separate from ranking reports, so you see both.