The Berlin TV Tower partnered with LASEO to expand its global reach with a multilingual SEO strategy. By optimizing technical SEO and user journeys, we increased visibility, boosted website traffic, and attracted more visitors to this iconic Berlin landmark.
An iconic landmark deserves an online presence that's just as magnetic. From the initial audit through ongoing optimization, we built a foundation that guides millions of visitors per year effortlessly toward a booking.
Within the first year we delivered a 30% increase in unbranded traffic and a 20% conversion uplift. The TV Tower has kept growing online ever since, carried by a data-driven approach and continuous iteration.
Stronger SEO visibility and a smoother booking flow translate into more visitors and more revenue every single month.
Over a million monthly visitors now find their way to the ticket platform through Google.
A thirty percent uplift in unbranded traffic driven by multilingual SEO and a stronger technical foundation.
Ongoing A/B testing and CRO optimizations lifted the conversion rate by twenty percent.
We started with a comprehensive SEO and CRO audit to identify growth opportunities and bottlenecks. Building on that, we developed an international SEO and CRO strategy focused on multiple languages and markets to maximize global visibility.
Through ongoing A/B testing, technical optimizations, and focused content work, we keep refining the booking flow and growing the Berlin TV Tower's online performance.
