European SEO Agency
European SEO agency that works market by market.
A senior European SEO agency in Amsterdam and New York: native keyword research, the right page per country and revenue per market.
- Senior consultants only, no juniors on your account
- Keyword research by native speakers per EU market
- Revenue reported per market, not blended into one
1M+
Monthly visitors
30%+
Traffic
20%+
Conversions
Trusted by ambitious brands worldwide
SEMrush agency
Ranked #1 SEO agency in The Netherlands on Semrush
SEO for Google and AI
Found in Google, ChatGPT, Perplexity and AI Overviews
European SEO agency in Amsterdam and New York for brands selling across the EU and UK
Most European SEO runs on one English playbook, translated. We plan each market on its own: native keyword research, the right page per country and visibility in ChatGPT, and revenue reported market by market.
Most European SEO runs on one English playbook, translated. We plan each market on its own: native keyword research, the right page per country and visibility in ChatGPT, and revenue reported market by market.
LASEO is a 100% SEO agency in Amsterdam and New York, inside the EU. As a European SEO agency we split one strategy across the markets that pay for it: Germany, Austria and Switzerland, the Benelux, the Nordics, France, Spain and Portugal, Italy and the UK. Keyword research is done by native speakers, per country. Hreflang, the tags that tell Google which language or country version to show, is checked for every pair of markets. And revenue is reported per country, not blended into one number that hides which market is actually working. Selling outside Europe too? See our international SEO.
Get your free European SEO auditOur clients
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is the European SEO agency for brands growing across the EU and the UK. Senior consultants, native keyword research per country and one dashboard that splits revenue by market.
A European SEO agency earns the name when it can split one strategy across the markets that pay for it. We plan DACH, the Benelux and the Nordics as groups where the setup overlaps, plan Eastern Europe separately, and make sure your brand shows up in Google and in AI search tools like ChatGPT in every language you sell in.
Part of International SEO.
How a European SEO engagement runs
How a LASEO European SEO engagement runs
Five phases over the first 12 months. Each phase ends with a written decision and something delivered: a change in your website, new content or a new report.
- 01
Choosing your European markets (weeks 1-2)
We work out which 3-5 European markets will actually pay back in the next 12 months. We score each country (Germany, France, the Netherlands, Spain, Italy, the UK, Poland) on how many people search for what you sell, how much revenue it already brings in, how strong the competition is and whether you are ready to operate there (local delivery, VAT registration, customer service in the language). The result: a ranked list of European markets with the size of the opportunity in each.
- 02
Choosing your domain setup (weeks 2-3)
A country domain (.de, .fr), a folder (/de/, /fr/) or a subdomain: we decide per European market, based on data. We weigh traffic potential, how much of your existing authority carries over, development cost, brand recognition in the country and how clearly each option tells Google which country it serves. If you are already on the wrong setup, you get a migration plan that redirects every old address to its new one, with a six-week implementation window.
- 03
Hreflang setup and checks (weeks 3-6)
We add the hreflang tags in the way that suits how your website is built. Every page in every European market points to its versions in every other market, and those pages point back. Without that two-way link, Google ignores the tags. We also set a default version for visitors from countries you do not target. Then we scan the whole site and flag every missing or broken link between versions, from Germany, Austria and Switzerland to the rest of your markets.
- 04
Content and local links per market (months 2-6)
Keyword research for each market, using Semrush data for that country. A brief per page for native translators (we do not translate ourselves). Local link targets per European market: country directories, partner blogs, local press and memberships of trade associations. And country-specific content briefs for the 20-50 pages that bring in most of the organic revenue in each market.
- 05
Revenue dashboard per market (month 2 onward)
A dashboard that combines Google Search Console and Google Analytics data, split by country. Every month you see clicks, visits, conversions and revenue per European country. You see which market keeps growing and which one needs more content or more local links, instead of one blended number that hides the answer.
Think of us asthe European SEO team behind your EU and UK expansion.
Your local marketing leads handle brand, partnerships and tone of voice per country. We handle the European SEO foundation underneath: the language and country tags, the choice between country domains and folders, keyword research per country, Shopify Markets, Google Search Console split per country, and a dashboard that shows revenue per market every month. Most European expansions get this split wrong, because the agency tries to do both and does neither well.
What our European SEO clients say
Multi-market European expansion in their own words
Rolling out across Europe is a minefield. LASEO set up our NL-DE-FR stack without cannibalisation and with measurable growth in each market.
We sell across many European countries and LASEO keeps the whole picture in view. No domain knocking out another and local keyword data per market.
For our European expansion LASEO built a hreflang plus content strategy per market. Our French and German organic growth speaks for itself.
Rolling out across Europe is a minefield. LASEO set up our NL-DE-FR stack without cannibalisation and with measurable growth in each market.
We sell across many European countries and LASEO keeps the whole picture in view. No domain knocking out another and local keyword data per market.
For our European expansion LASEO built a hreflang plus content strategy per market. Our French and German organic growth speaks for itself.
Google and AI search
Found in Google, and in the answers AI gives
More and more buyers ask ChatGPT, Perplexity or Google's AI Overviews before they click on anything. We make sure your brand shows up there too: as a source AI quotes and a brand it recommends.
More about AI SEOWhere your buyers search
- ChatGPT
- Google AI Overviews
- Perplexity
- Gemini
- Copilot
Your free audit shows whether ChatGPT and AI Overviews mention you.
- 01
Answers AI wants to quote
Clear answers, facts and sources on your pages, so AI tools pick your site as the source.
- 02
A site AI can read
A clean technical base that tells AI tools exactly what you sell and who it is for.
- 03
Mentioned in the right places
Reviews, press and trusted sites: the signals AI uses to decide which brands to recommend.
- 04
Measured, not guessed
We test the questions your buyers ask and track how often AI tools mention you, next to your Google rankings.
Honest answers about European SEO
The questions we hear most before a European SEO engagement starts.
About LASEO
Question not listed?
A senior specialist is happy to answer it. Request your free audit, or call us directly.
A European SEO agency runs the strategy market by market, not with one template for every market. That means separate keyword research per country (Germany, France, the Netherlands, Spain, Italy, the UK, Poland and so on), hreflang set up and checked for every pair of markets instead of generated once and forgotten, a domain choice (country domain, folder or subdomain) scored on real data per market, and Google Search Console per country feeding a dashboard that splits revenue by country. A generalist agency usually translates the homepage, adds hreflang with a plugin and reports one blended traffic number. The difference shows up in month four, when one approach starts growing market by market and the other keeps reporting traffic that nobody can link to a specific country.
We work across the EU, the EEA and the UK. The markets we see most often in ongoing engagements are Germany, the Netherlands, France, Belgium, Spain, Italy, the UK, Austria, Switzerland and Poland, with Sweden, Denmark, Norway, Finland and Portugal often added when the expansion calls for it. DACH (Germany, Austria, Switzerland), the Benelux (the Netherlands, Belgium, Luxembourg) and the Nordics (Sweden, Denmark, Norway, Finland) are usually planned as groups, because the technical setup and the links between language versions overlap enough to plan them as one. Eastern Europe (Poland, Czechia, Hungary, Romania) has very different search results and is planned separately.
Real ranking progress in a new European market takes 4-12 months from launch, as long as the technical foundation is right from day one. Months 1-3 are the technical setup, a starting measurement and the first round of local content. Months 4-6 usually show the first ranking movement on longer, more specific searches and searches close to your brand. In months 7-12 the commercial terms start to climb, as local links build up and Google explores more of your site. If you are also changing your domain setup (for example moving from .com/de/ to .de), add 2-3 months for that move to settle. Markets where people already know your brand (often DACH for Dutch brands, the Benelux for German brands) move faster than markets where they do not.
It depends on budget and the authority you already have. Country domains (ccTLDs such as .de, .fr, .nl, .es, .it) give the strongest country signal and get the most clicks from local searchers, but split your authority across domains and cost a lot more to run and earn backlinks for. Subfolders (/de/, /fr/) keep all authority on the .com and rely on hreflang to tell the versions apart. Subdomains (de.) are the worst of both for most companies. For most B2B and ecommerce brands entering new European markets, subfolders deliver the most rankings for the money. Country domains win when local brand recognition is critical and the budget allows link building for each domain. We score the decision per market and write it down before we recommend anything.
We do not translate the content ourselves. Machine-translated content does not rank in Germany, France or the Netherlands, and we do not pretend to be a translation agency. We work with native translators, who adapt the text to the market rather than translate it word for word, and we add their work to your website through whatever it already uses. What we own is the brief for each page: the target keyword per European market, what the local search results look like, what searchers want, which pages to link to and which structured data to add. The translator owns the wording and the local expressions. Together, that ranks where a plain translation does not.
Free European SEO audit
Get your free European SEO auditfrom a senior consultant.
Free and without obligation. A senior consultant looks at your site, checks whether Google shows the right version in each European market and reviews your domain setup. You get an expert report on what holds your site back in Google and AI search across Europe, and what to fix first. No sales pitch. And we tell you whether we are the right partner for your EU expansion.