The case
Charlie & Jones partnered with LASEO to build a strong online presence from the ground up. Through a holistic SEO strategy - site optimization, CRO, link building, and content - we helped them grow into Europe's #1 dog collar brand.
An ambitious D2C brand with a story that resonates with dog lovers across Europe. We delivered the digital backbone that lets that story reach the right people.
The result
Five languages, 200k+ monthly visitors, and a 38% conversion uplift. Charlie & Jones is front and center in Google across every core market.
Not by gimmicks, but by building SEO, content, and CRO consistently from one shared strategy.
0
Languages
Five languages in which Charlie & Jones now ranks organically across the European market.
0k+
Visitors
Two hundred thousand monthly visitors land on the webshop straight from organic search.
0%+
Conversions
A 38% conversion uplift driven by cleaner product pages, sharper copy, and focused CRO.
The approach
We built the site architecture, multilingual content, and link profiles from the ground up. Copywriting and CRO made sure the Charlie & Jones story speaks in the same voice everywhere - and converts.
What started as zero presence has grown into Europe's #1 in its category - a case where SEO, content, and commerce click into one engine.
