Atelier Munro, the Amsterdam-based custom-made menswear brand with 40+ stores worldwide, partners with LASEO on an SEO & GEO growth strategy for the Netherlands, Belgium, and Canada. We started with a complete audit of 1,814 URLs: a beautiful brand with strong press and partnerships, yet nearly invisible in search. We're now turning that invisibility into an organic growth engine.
A brand with this story - Amsterdam heritage, Italian craftsmanship, partnerships with AFC Ajax - deserves findability to match. We're building the foundation that story gets found on.
One audit laid it bare: 1,814 URLs, a market of 56,000+ monthly searches, and next to zero organic visibility. We're turning that around with a technical foundation, Dutch-language content, and a wedding hub that claims the biggest opportunity in the market.
From duplicate titles across 1,200+ product pages to missing hreflang and Product schema: every technical blocker earned a spot on the roadmap, prioritized by impact.
A complete technical and content audit across Atelier Munro's entire web portfolio as the starting point of the partnership.
Over 56,000 monthly searches for custom suits, maatpakken, and wedding suits across the core markets, mapped via SEMrush.
Three core markets - the Netherlands, Belgium, and Canada - each with its own language, content, and local SEO approach.
Foundation first: unique titles and meta descriptions, H1s, canonicals, Product schema, and hreflang across every market. On top of that we build the content that captures demand: Dutch landing pages around maatpak and trouwpak, city pages for the stores, and a bilingual wedding hub.
And because search increasingly happens through AI, we're making the brand machine-readable too: structured data, FAQ content, and the existing press coverage as authority signals for ChatGPT, Perplexity, and Google AI Overviews.
