Linkbuilding / PR Specialist
A good pitch gives you energy, you know what an editor wants, and a link on a genuinely authoritative site makes your day. As Linkbuilding / PR Specialist at LASEO you build the authority of international brands.
Interested?
Apply directly via the form below or get in touch.
NL or US based role: you need to be located in the Netherlands or in New York.
- Win over a journalist with a great story, instead of a template email?
- Land links on sites your client's competitors can only dream of?
- See your campaign push a client up in Google and in AI answers?
- Work in a team that gives your creativity room and celebrates wins together?
4 x 'YES'? Then read on!
We are LASEO, an SEO agency from Amsterdam and New York that does exactly one thing: organic growth. Technical SEO, content, link building and AI search under one roof, for brands like Philips, Bugaboo and Bang & Olufsen.
Authority is one of the biggest reasons a brand wins in Google. And increasingly in AI search engines too, which mostly recommend brands that authoritative sources write about. That's where you come in. You figure out how a client ends up in the right places: with data campaigns, expert commentary, partnerships and stories an editor actually wants to publish.
Quality comes before quantity: every link has to earn its place and fit the client's strategy. That takes creativity, persistence and a good nose for news.
You work closely with our SEO specialists, so every campaign supports the pages and search terms that make the difference for the client. And you're part of a team that keeps each other sharp, shares ideas, and celebrates wins together. Friday afternoon drinks included.
What you'll do
You're responsible for the authority of our clients, from idea to live placement. In practice:
- You develop link building and digital PR strategies that fit the client's SEO goals.
- You come up with newsworthy campaigns: data research, expert commentary and stories journalists want to use.
- You find high-quality websites, media and partners for placements, in the Netherlands and internationally.
- You write pitches and press releases that stand out in a crowded inbox.
- You build and maintain relationships with editors, bloggers and publishers.
- You assess link opportunities critically on relevance, authority and quality.
- You align every campaign with the SEO specialists, so links land where they deliver the most.
- You track and report on your campaigns' results, from placements to impact on rankings.
What your week looks like
Monday
Brainstorm with the team: what's the story hiding in a client's data? You walk out with three campaign ideas.
Tuesday
Outreach day. You pitch a data campaign to ten newsrooms and the first replies start trickling in.
Wednesday
Prospecting for an international client: you find the best sites in three markets and check them for quality.
Thursday
Sync with a client's SEO specialist on which pages need authority the most.
Friday
A placement you've been working on for weeks goes live. We celebrate at drinks.
Your first year
Month 1
You know our clients, our quality standards and our network. Your first outreach is out the door.
Month 3
You run campaigns independently for multiple clients and your first placements are live.
Month 6
You've built your own network of editors and publishers and you design campaigns from A to Z.
Month 12
You're the go-to person for link building and digital PR at LASEO, and you take our approach to the next level.
What you bring
We're looking for someone with a nose for stories and the persistence to make them land.
- Experience with link building, digital PR or outreach, at an agency or in-house.
- You see a story where others only see numbers.
- You write persuasively, concisely and flawlessly, in Dutch and English.
- You're persistent: a 'no' or no reply is a reason to try something smarter.
- You know tools like Ahrefs and SEMrush and know how to judge the quality of a website.
- You understand how links contribute to SEO and why relevance matters more than volume.
- You work in a structured way and keep the overview across multiple campaigns at once.
Nice to have
- Experience with digital PR campaigns that made national media.
- A network among Dutch or international newsrooms.
- Experience with data analysis or setting up your own research.
- You speak a third language, such as German or French.
- You follow how AI search engines pick their sources and have an opinion on it.
What we offer
You build authority for our clients, we invest in you. Here's what you get:
- A competitive salary with performance-based bonuses.
- Room for creativity: you come up with the campaigns.
- Growth opportunities within a fast-growing SEO agency.
- Access to training, workshops and industry events.
- Every tool you need: Ahrefs, SEMrush and more.
- Flexible working hours and a hybrid work model.
- An NS Business Card for your commute.
- Healthy, delicious meals at the office and free bootcamp sessions.
- A high-end laptop and a workspace in the heart of Amsterdam.
- Monthly team events, outings and Friday afternoon drinks.
Our process is short: a 30 minute intro call, an in-depth conversation around a real case, and a final chat with the team.
Ready to get brands into the best places on the internet? Apply through the form below and tell us about the placement you're most proud of.
(Acquisition in response to this job posting is not appreciated.)
Applying as Linkbuilding / PR Specialist
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Work with a team that loves what they do, for brands that matter. Room to grow, freedom to create, and projects you can be proud of.
