SEO Lead
You know SEO strategy inside out, you make people better, and you win over a boardroom with numbers. LASEO is growing fast and we're looking for the SEO Lead who sets direction: for clients, for the team, and for the craft.
Interested?
Apply directly via the form below or get in touch.
NL or US based role: you need to be located in the Netherlands or in New York.
Salary
€70,000 - €90,000
Gross per year, based on full-time
- Own the search strategy for brands like Philips, Bugaboo and Bang & Olufsen?
- Grow a team of SEO specialists into the sharpest in the Netherlands?
- Decide how LASEO works, instead of executing someone else's plan?
- Lead the way in AI search while the rest of the market is still holding meetings about it?
4 x 'YES'? Then read on!
We are LASEO, an SEO agency from Amsterdam that does exactly one thing: organic growth. Technical SEO, content, link building and AI search under one roof, for brands like Philips, Bugaboo, Bang & Olufsen and Palo Alto Networks. Organizations with complex websites, multiple markets, and leadership teams that ask sharp questions. Exactly the kind of client that makes you a better SEO.
As SEO Lead you are the most senior SEO voice in the room. You carry final responsibility for the strategy across a portfolio of clients, you steer the specialists working on it, and you decide how we practise our craft: the methodology we use, the quality bar we hold, and the discussions we do and don't take on with a client.
You'll also help build what comes after classic SEO. Search behaviour is shifting to ChatGPT, Perplexity and Google's AI Overviews, and we want our clients to be as dominant there as they are in the blue links. You define what that approach looks like and turn it into work the team can pick up tomorrow.
The best part of this role? Your influence is real. No layers of management above you, no strategy that's already set in stone. Your ideas show up in the work for clients, and your standard becomes the standard for the whole agency.
We're a team of SEO specialists, content strategists and link builders who keep each other sharp, test ideas instead of holding meetings about them, and celebrate wins together. Friday afternoon drinks included.
What you'll do
You are accountable for the results of your portfolio and for the people delivering them. In practice that means:
- You own the SEO strategy and organic growth of a portfolio of clients.
- You steer a team of SEO specialists, content creators and link builders: dividing the work, guarding quality, and giving feedback people actually get better from.
- You coach juniors and mediors, turning every specialist into a stronger version of themselves. Their growth is your result.
- You turn data from Search Console, GA4, SEMrush and Ahrefs into decisions: where we invest, what we stop doing, and what it returns.
- You back investments with forecasts and business cases, and present them to marketing managers and executives.
- You guard the technical quality of complex, international websites and hold your own in conversations with developers.
- You expand our approach to AI search engines so clients stay visible inside AI answers as well.
- You develop our playbooks, templates and internal standards, so quality never depends on one person.
- You contribute to pitches and new business, and spot growth opportunities within existing accounts.
What your week looks like
Monday
Week kickoff with the team. You go through your portfolio's numbers, spot what's moving, and set the priorities for the week.
Tuesday
Strategy session at a client. You present a forecast for a new market to the marketing director and field the tough questions from the CFO.
Wednesday
Deep work. You dig into a migration for an international webshop, talk rendering and hreflang with the client's developers, and prep the checklist for the team.
Thursday
Coaching and quality. You review a specialist's strategy, give feedback that genuinely moves them forward, and update a playbook with what the team learned this month.
Friday
Experimenting with AI search: how does a client end up in ChatGPT's answers? Then drinks, because celebrating wins is part of the job.
Your first year
Month 1
You get to know the team, the clients and how we work. You take over your first portfolio and know where the biggest opportunities are.
Month 3
Your strategies are running, the team knows what they can count on you for, and your first improvements to our methodology are in place.
Month 6
You're at the table for pitches, you've helped shape our AI search approach, and clients call you when they want to think something through.
Month 12
Your portfolio is measurably growing, your specialists are a level beyond where they started, and you help decide where LASEO goes next.
What you bring
We're not looking for a list of certificates, we're looking for proven results and the calm to carry a team.
- 5+ years of SEO experience, including at least 2 years in a senior or lead role.
- Demonstrable results: you can walk us through a case where your strategy made the difference, numbers included.
- Experience leading or coaching SEO specialists.
- You're at home in all three pillars: technical SEO, content and link building. In at least one you're a genuine expert.
- You work data-driven, using Search Console, GA4, SEMrush and Ahrefs to justify decisions, not to fill reports.
- You understand enough development to discuss rendering, indexation and Core Web Vitals with a front-end team.
- You can explain a strategy so a CFO understands it and a developer can act on it.
- Excellent communication skills in Dutch and English.
- You take ownership: you don't wait for instructions, you bring a plan.
Nice to have
- Experience at an SEO or digital marketing agency.
- Experience with international SEO: multiple languages, markets and hreflang structures.
- Experience with enterprise e-commerce platforms such as Shopify Plus or Magento.
- You experiment with GEO or AI visibility and have formed your own opinion about it.
- You can script or automate with Python, SQL or Screaming Frog automation.
- You share what you know: speaking at events, writing, or running training.
What we offer
A lead role asks a lot. Here's what you get in return:
- A salary between €70,000 and €90,000 gross per year, depending on your experience, plus a performance-based bonus.
- Real influence: you help decide how LASEO works and where we go next.
- A learning budget and time for conferences, training and certifications.
- Every tool you need: SEMrush, Ahrefs, Screaming Frog and more.
- Flexible working hours and a hybrid work model.
- An NS Business Card for your commute.
- Healthy, delicious meals at the office and free bootcamp sessions.
- A high-end laptop and a workspace in the heart of Amsterdam.
- Monthly team events, outings and Friday afternoon drinks.
Our process is short: a 30 minute intro call, an in-depth conversation around a real case, and a final chat with the team. You'll know where you stand within two weeks.
Recognise yourself in this? Apply through the form below and tell us which SEO result you're most proud of, and why.
(Acquisition in response to this job posting is not appreciated.)
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