SalesFull-timeAmsterdam

Business Development Manager

You don't wait for the phone to ring, you go out and find the market yourself. LASEO is looking for a Business Development Manager who shows brands what SEO and AI search can do for their revenue, and turns that into deals.

NL or US based role: you need to be located in the Netherlands or in New York.

Interested?

Apply directly via the form below or get in touch.

NL or US based role: you need to be located in the Netherlands or in New York.

SalesNew BusinessSEOAI Search
  • Win new clients for the SEO agency behind Philips, Bugaboo and Bang & Olufsen?
  • Own the full sales cycle, from first cold touch to signed contract?
  • Open conversations with data instead of small talk: how visible is your prospect in Google and ChatGPT?
  • Earn on performance and grow into a leading commercial role?

4 x 'YES'? Then read on!

We are LASEO, an SEO agency from Amsterdam that does exactly one thing: organic growth. Technical SEO, content, link building and AI search under one roof, for brands like Philips, Bugaboo, Bang & Olufsen and Palo Alto Networks. SEMrush ranks us as the #1 SEO agency in the Netherlands, and Clutch and Sortlist list us among the top agencies in Amsterdam and the Netherlands. Now we're looking for the commercial engine that takes that story to market.

The timing couldn't be better. People no longer search only in Google, but also in ChatGPT, Perplexity and Google's AI Overviews. Every marketing director wants to know what that means for their brand. You're the one who answers that question: with numbers on their visibility, a sharp view of the competition, and a plan that shows what it delivers.

The best part of this role: you sell something that proves itself. SEO is measurable down to the keyword, our cases are public, and the team behind you delivers. No castles in the air, but results a client can see for themselves in Search Console. And because SEO isn't a one-off project, every client you bring in is the start of a long-term partnership.

You don't start from zero. We have a strong portfolio, inbound requests through our website, and a brand known for one thing: SEO. With our SEO tooling you turn every prospect into a visibility analysis, and we're actively building AI-driven prospecting: automated research, smart lead qualification and personalized outreach at scale. You decide how to use that tooling.

We're a team of SEO specialists, content strategists and link builders. No bureaucracy, no endless approval layers: if you want to test a new proposition or campaign tomorrow, you can do it tomorrow. Your results show up directly in the agency's growth. And we celebrate wins together, Friday afternoon drinks included.

What you'll do

You're responsible for new revenue, from first contact to signed contract. No waiting around for inbound: you go after it. In practice:

  • You build your own pipeline through LinkedIn, email, events and your own network, supported by AI tools for research and outreach.
  • You focus on brands where SEO makes the difference: e-commerce, SaaS, B2B, fintech and international organizations with multiple markets.
  • You open conversations with data: an analysis of your prospect's visibility in Google and AI search engines, next to that of the competition.
  • You run sales conversations with decision makers: CMOs, marketing directors, heads of e-commerce and founders.
  • You do discovery that goes beyond the question: you uncover the real growth problem and build your proposal around it.
  • You put together proposals with our SEO Lead and specialists that are right on substance and convincing commercially.
  • You negotiate scope and terms, and close the deal.
  • You hand new clients over warmly to the SEO team, so every partnership starts with confidence.
  • You spot growth opportunities within existing clients: new markets, AI search, link building or content programmes.
  • You help build our commercial engine: propositions, sales materials, cases and AI tooling.
  • You keep your pipeline and forecast sharp in the CRM and share your results in the weekly.

What your week looks like

  1. Monday

    Pipeline review. You check which deals can land this week and put your AI tooling to work on a fresh list of SaaS companies.

  2. Tuesday

    Prospecting day. You send personalized outreach to twenty marketing directors, each with a concrete insight into their own visibility.

  3. Wednesday

    Discovery call with an international webshop that's losing traffic. After an hour you know exactly where the problem is and what it's costing them.

  4. Thursday

    Pitch at a prospect, together with our SEO Lead. You tell the story, the SEO Lead handles the technical questions, and you walk out with a follow-up meeting.

  5. Friday

    The contract is signed. You hand the client over to the team and join the drinks.

Your first year

  1. Month 1

    You know our propositions, cases and tooling from the inside. Your first outreach is out the door and your first conversations are booked.

  2. Month 3

    Your pipeline is up, you're meeting decision makers every week, and your first deals are closed.

  3. Month 6

    You've found your own rhythm, you know which markets convert best, and you help shape propositions and pricing.

  4. Month 12

    You're responsible for a solid share of our new revenue and taking your first steps towards a leading commercial role, where you hire and coach sales talent yourself.

What you bring

We're looking for a sales professional with proven results in B2B new business. You don't need to be an SEO specialist, but you do need to understand why visibility in search engines drives revenue, and be able to explain that to a leadership team.

  • At least 2 years of proven B2B sales experience, ideally at a digital agency, SaaS company or marketing agency.
  • A demonstrable new business track record: you've found, run and closed deals yourself.
  • Affinity with SEO and digital marketing: you understand what organic growth does for a business, even without being a specialist.
  • You ask the right questions and listen better than you pitch.
  • You present convincingly to decision makers, from founder to CMO.
  • Excellent communication skills in Dutch and English, spoken and written.
  • You work independently, set sharp priorities, and a no doesn't knock you off balance.
  • Guts and persistence: you call, email, message on LinkedIn and follow up consistently.
  • Curiosity about AI tools for prospecting and sales automation, or the drive to master them quickly.

Nice to have

  • Experience selling SEO, content or other marketing services on a retainer basis.
  • Experience with a CRM such as HubSpot or Pipedrive.
  • An existing network in e-commerce, SaaS or digital marketing.
  • Experience with international sales, for example in Germany, the Benelux or the United States.
  • You're already active at events, meetups or podcasts in the marketing world.
  • You've tested how brands show up in ChatGPT and Perplexity yourself, and have an opinion on it.

What we offer

Strong sales performance deserves a strong reward. That's why you get:

  • An attractive base salary with a solid variable bonus structure: the more you bring in, the more you earn.
  • Full freedom in how you hit your targets, without micromanagement.
  • A direct line to the founders and a voice in the commercial strategy.
  • Work you're proud to sell: cases for brands like Philips, Bugaboo and Bang & Olufsen.
  • An SEO team behind you that delivers on what you sell.
  • Access to AI tools for prospecting, research and outreach, plus our SEO tooling for visibility analyses.
  • Room for training, sales events and conferences.
  • Flexible working hours and a hybrid work model.
  • An NS Business Card for your commute.
  • Healthy, delicious meals at the office and free bootcamp sessions.
  • A high-end laptop and a workspace in the heart of Amsterdam.
  • Monthly team events, outings and Friday afternoon drinks.

Search is changing faster than ever, and more and more brands are looking for a partner that keeps them visible in Google and in AI search engines. The market is there. The team is there. The cases are there. Now we just need you.

Our process is short: a 30 minute intro call, an in-depth conversation around a real case, and a final chat with the team.

Recognise yourself in this? Apply through the form below and tell us about the deal you're most proud of, and why.

(Acquisition in response to this job posting is not appreciated.)

Applying as Business Development Manager

Ready for yournext step?

Work with a team that loves what they do, for brands that matter. Room to grow, freedom to create, and projects you can be proud of.

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NL or US based role: you need to be located in the Netherlands or in New York.

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