Philips / Signify Partnered with 
to optimize MyCreation’s multi-storefront international SEO. With a scalable structure, localization, and technical SEO, we boosted search visibility, streamlined user journeys, and increased global conversions, solidifying their market position.
to optimize MyCreation’s multi-storefront international SEO. With a scalable structure, localization, and technical SEO, we boosted search visibility, streamlined user journeys, and increased global conversions, solidifying their market position.Philips Signify’s MyCreation branch needed a scalable international SEO setup to support multiple markets. LASEO implemented a multi-storefront strategy, ensuring each region had optimized content, structure, and localization. Using the headless CMS Sanity, we enabled dynamic content management, making it easy to scale across languages while maintaining technical SEO integrity. We structured the site for maximum search visibility, optimizing hreflang tags, metadata, and internal linking for seamless global indexing. Technical SEO enhancements ensured fast load times, mobile responsiveness, and an intuitive user experience. Combined with conversion rate optimization (CRO) and tailored content, our strategy drove traffic, improved engagement, and increased conversions. This approach positioned MyCreation as a leader in customizable lighting solutions, delivering sustainable, long-term SEO growth across international markets.